Now the concept of FLoC is complex. Instead of advertisers making individual profiles for digital ads, FLoC will create a group of users (at least 1000) having the same interests and advertisers will be able to showcase ads to these groups. So, instead of ads-based on individual preferences, you will be part of larger anonymous groups and get ads served accordingly.
On the other hand, Mozilla explained in a blog post that “FLoC leaks more information than you want”.
“With cookie-based tracking, the amount of information a tracker gets is determined by the number of sites it is embedded on...FLoC undermines these more restrictive cookie policies: because FLoC IDs are the same across all sites, they become a shared key to which trackers can associate data from external sources,” explained Mozilla.
Google is testing FLoC on Chrome 90 and is rolling out new settings inside Privacy and Security options, but it hasn’t been widely rolled out yet. Google’s move to replace third-party cookies with FLoC hasn’t garnered much support for the tech industry. This move is unappreciated by the industry because this gives Google more control over digital advertising businesses, thus increasing Google’s revenues while third-parties may take a hit. Microsoft Edge<\/a>, Apple<\/a> Safari and Mozilla Firefox<\/a> have confirmed that they have no immediate plans to adopt FLoC.
Mozilla further claimed, “FLoC is premised on a compelling idea: enable ad targeting without exposing users to risk. But the current design has a number of privacy properties that could create significant risks if it were to be widely deployed in its current form.\"
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谷歌的新技术来追踪你广告弊大于利,Firefox说
谷歌声称这个新的科技为用户提供更好的隐私而跟踪显示相关的在线广告。然而,Mozilla Firefox的创造者不同意,说絮状物可能对用户构成“重大”的隐私风险。
谷歌目标是取代第三方和其新饼干吗絮状物标准的在线展示相关的广告。絮状物代表联合军团的学习。谷歌声称,这种新技术为用户提供更好的隐私而跟踪显示相关的在线广告。然而,火狐创造者Mozilla不同意,说絮状物可能对用户构成“重大”的隐私风险。
现在絮状物是复杂的概念。数字广告,而不是广告商制作个人档案絮状物将创建一组用户(至少1000)拥有相同的兴趣和广告商能够向这些群体展示广告。个人偏好而不是广告,你将匿名组织的一部分,得到相应的广告服务。
另一方面,Mozilla在一篇博客文章中解释说,“絮状物泄漏更多的信息比你想要的”。
“基于cookie的追踪,追踪得到的信息量是由网站的数量是嵌入式…絮状物undermines these more restrictive cookie policies: because FLoC IDs are the same across all sites, they become a shared key to which trackers can associate data from external sources,” explained Mozilla.
谷歌正在测试絮状物铬90和推出新设置在隐私和安全选项,但它还没有广泛推广。谷歌的举动来取代第三方饼干和絮状物科技行业没有得到大量支持。此举是该行业的赏识,因为这给了谷歌更多的控制数字广告业务,从而增加谷歌的收入虽然第三方可能遭受打击。微软的优势,苹果Safari和Mozilla Firefox已经证实,他们没有计划采用絮状物。
Mozilla进一步声称,“絮状物是基于一个令人信服的想法:使广告目标没有暴露用户的风险。但目前的设计有很多隐私属性,可以创建重大风险如果被广泛部署在其目前的形式。”
现在絮状物是复杂的概念。数字广告,而不是广告商制作个人档案絮状物将创建一组用户(至少1000)拥有相同的兴趣和广告商能够向这些群体展示广告。个人偏好而不是广告,你将匿名组织的一部分,得到相应的广告服务。
另一方面,Mozilla在一篇博客文章中解释说,“絮状物泄漏更多的信息比你想要的”。
“基于cookie的追踪,追踪得到的信息量是由网站的数量是嵌入式…絮状物undermines these more restrictive cookie policies: because FLoC IDs are the same across all sites, they become a shared key to which trackers can associate data from external sources,” explained Mozilla.
谷歌正在测试絮状物铬90和推出新设置在隐私和安全选项,但它还没有广泛推广。谷歌的举动来取代第三方饼干和絮状物科技行业没有得到大量支持。此举是该行业的赏识,因为这给了谷歌更多的控制数字广告业务,从而增加谷歌的收入虽然第三方可能遭受打击。微软的优势,苹果Safari和Mozilla Firefox已经证实,他们没有计划采用絮状物。
Mozilla进一步声称,“絮状物是基于一个令人信服的想法:使广告目标没有暴露用户的风险。但目前的设计有很多隐私属性,可以创建重大风险如果被广泛部署在其目前的形式。”
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