$\"\"$ BENGALURU: At a time when the Indian payments ecosystem is abuzz with news around entry of global technology giants, Ru-Pay — the country’s domestic card scheme -— is making slow strides to emerge as one of the major forms of digital payments especially in smaller locations.
\n
Data from National Payments Corporation of India<\/a> (NPCI<\/a>), which manages the RuPay<\/a> card scheme, shows that RuPay card usage at point-of-sales devices has jumped 135% to 459 million transactions in financial year 2018 against 195 million last year.
\n
\nThe trend has maintained the previous year figure as well when it jumped more than 600% from around 25.4 million PoS transactions in financial year 2016. Further the number of RuPay cards in circulation are also growing consistently having reached 494 million in financial year 2018 up 35% against 365 million in the previous year.
\n
“We are trying to push up adoption of RuPay cards among users for merchant transactions directly rather than for ATM withdrawals only. We had run a promotional scheme with Big Bazaar<\/a> very recently and we have plans to run such cashback and promotional schemes with major retailers in the future as well,” said Dilip Asbe, chief executive officer, NPCI.
\n
\nRuPay is also running offers for transactions across ecommerce portals like BookMyShow, Redbus, MakeMyTrip, Bigbasket and many others, attempting to push usage at ecommerce websites as well as at retail offline points.
\n
\nFurther data around Ru-Pay card usage at ecommerce websites shows a 137% jump to reach 208 million transactions in financial year 2018 against just 87.5 million in 2017. In terms of value of payments the transactions stood at ?16,600 crore against ?5,934 crore the year before, a jump of 180%.
\n
\nIndustry executives in the payments space who process card transactions also said that RuPay has been showing strong adoption among the masses especially with payments slowly going digital in rural India.
\n
For Bengaluru-based payment gateway startup Razorpay, RuPay claims for 21% of the transactions through their platform against 32% for Mastercard<\/a> and 45% for Visa.
\n
\nFurther NPCI in order to push adoption of RuPay is trying to issue a common card for both ATM and PoS transactions and also for the country’s National Common Mobility programme. Under this scheme, consumers will use the same card for both payments at merchant outlets, cash withdrawals at ATMs along with contactless payments at metro stations.
\n
\n“Eight banks are currently live on the project and in the next six months, 30 to 40 banks will be made part of the project,” said Asbe. “Once this happens, daily cash payments for public transport can go digital and we could get to see a huge spike in overall digital transactions as well.”
\n
Rupay usage at PoS terminals hold significance because of the profile of customers who were majorly given out these cards. In the initial years, mostly public sector banks were giving out Ru-Pay cards and their numbers shot up when all Jan Dhan<\/a> account holders were handed out these debit cards as well. From then to currently when Paytm Payments Bank<\/a> is issuing RuPay debit cards only, their adoption has become more widespread and usage is increasing as well.
\n\n<\/body>","next_sibling":[{"msid":64185414,"title":"RCom stock tanks 20% on bankruptcy proceedings","entity_type":"ARTICLE","link":"\/news\/rcom-tanks-10-on-nclts-bankruptcy-action\/64185414","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":64185465,"entity_type":"ARTICLE","title":"Government\u2019s RuPay making solid gains in payments space","synopsis":"Data from NPCI shows that RuPay card usage at point-of-sales devices has jumped 135% to 459 million transactions in financial year 2018 against 195 million last year.","titleseo":"telecomnews\/governments-rupay-making-solid-gains-in-payments-space","status":"ACTIVE","authors":[{"author_name":"Pratik Bhakta","author_link":"\/author\/479242111\/pratik-bhakta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479242111.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479242111,"author_name":"Pratik Bhakta","author_seo_name":"pratik-bhakta","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-05-16 10:41:11","lastupd":"2018-05-16 10:48:36","breadcrumbTags":["NPCI","Rupay","mastercard","paytm","jan dhan","Paytm payments bank","big bazaar","national payments corporation of india"],"secinfo":{"seolocation":"telecomnews\/governments-rupay-making-solid-gains-in-payments-space"}}" data-authors="[" pratik bhakta"]" data-category-name="" data-category_id="" data-date="2018-05-16" data-index="article_1">

政府RuPay使固体收益支付空间

NPCI的数据显示,RuPay卡使用在销售点设备已上涨135%,至4.59亿交易在去年财政年度2018年与1.95亿年。

Pratik Bhakta,
等局

更新2018年5月16日上午10点坚持

班加罗尔:在印度支付生态系统的新闻在全球科技巨头的进入,Ru-Pay——该国国内卡方案,正在缓慢的进步成为数字支付的主要形式之一,特别是在较乐动扑克小的位置。

数据从印度的国家支付公司(NPCI),管理RuPay卡计划,表明RuPay卡使用在销售点设备已上涨135%,至4.59亿交易在去年财政年度2018年与1.95亿年。

趋势一直保持前一年图当它跳涨逾600%从2540万年左右PoS交易在2016年财政年度。进一步循环RuPay卡片的数量也在持续增长在2018年财政年度达到4.94亿与3.65亿年的前一年增长了35%。

“我们正试图推高采用RuPay为商人交易卡用户之间直接而不是仅供ATM取款。我们运行一个促销方案大集市最近我们计划这样的超市夜未眠和促销计划在未来主要的零售商,”首席执行官Dilip会计)说,NPCI。

RuPay也在电子商务门户运行提供交易像BookMyShow Redbus, MakeMyTrip, Bigbasket和许多其他人一样,试图推动使用在电子商务网站以及零售离线分。

进一步围绕Ru-Pay卡使用在电子商务网站的数据显示增长137%达到2.08亿交易在2018年财政年度对在2017年仅为8750万。价值的支付交易方面的站在? 16600卢比的反对? 5934卢比的前一年,上涨180%。

业内高管支付空间中处理信用卡交易还表示,RuPay显示强劲采用群众尤其是支付慢慢数字在印度农村。

Bengaluru-based支付网关启动Razorpay, RuPay申请交易的21%对32%通过他们的平台万事达卡和45%的签证。

进一步NPCI为了推动RuPay试图收养问题的通用卡ATM和PoS交易和国家常见的流动性计划。在这个方案下,消费者将使用相同的卡片都在商业网点支付,现金在自动取款机取款以及非接触式支付在地铁站。

“八个银行目前住在项目和在接下来的六个月,30到40银行将项目的一部分,“说会计)。“一旦发生这种情况,日常现金支付公共交通可以数字,我们可以看到一个巨大的总体数字交易激增。”

Rupay用法在PoS终端保存意义,因为客户的形象多半给出这些卡片。在最初的几年,大部分公共部门银行分发Ru-Pay卡片和他们的数量上升时Jan Dhan账户持有人发放这些借记卡。从那时到现在Paytm支付银行只是发行RuPay借记卡,他们变得更加广泛采用和使用正在增加。

2018年5月16日发表在41是坚持

$\"\"$ BENGALURU: At a time when the Indian payments ecosystem is abuzz with news around entry of global technology giants, Ru-Pay — the country’s domestic card scheme -— is making slow strides to emerge as one of the major forms of digital payments especially in smaller locations.
\n
Data from National Payments Corporation of India<\/a> (NPCI<\/a>), which manages the RuPay<\/a> card scheme, shows that RuPay card usage at point-of-sales devices has jumped 135% to 459 million transactions in financial year 2018 against 195 million last year.
\n
\nThe trend has maintained the previous year figure as well when it jumped more than 600% from around 25.4 million PoS transactions in financial year 2016. Further the number of RuPay cards in circulation are also growing consistently having reached 494 million in financial year 2018 up 35% against 365 million in the previous year.
\n
“We are trying to push up adoption of RuPay cards among users for merchant transactions directly rather than for ATM withdrawals only. We had run a promotional scheme with Big Bazaar<\/a> very recently and we have plans to run such cashback and promotional schemes with major retailers in the future as well,” said Dilip Asbe, chief executive officer, NPCI.
\n
\nRuPay is also running offers for transactions across ecommerce portals like BookMyShow, Redbus, MakeMyTrip, Bigbasket and many others, attempting to push usage at ecommerce websites as well as at retail offline points.
\n
\nFurther data around Ru-Pay card usage at ecommerce websites shows a 137% jump to reach 208 million transactions in financial year 2018 against just 87.5 million in 2017. In terms of value of payments the transactions stood at ?16,600 crore against ?5,934 crore the year before, a jump of 180%.
\n
\nIndustry executives in the payments space who process card transactions also said that RuPay has been showing strong adoption among the masses especially with payments slowly going digital in rural India.
\n
For Bengaluru-based payment gateway startup Razorpay, RuPay claims for 21% of the transactions through their platform against 32% for Mastercard<\/a> and 45% for Visa.
\n
\nFurther NPCI in order to push adoption of RuPay is trying to issue a common card for both ATM and PoS transactions and also for the country’s National Common Mobility programme. Under this scheme, consumers will use the same card for both payments at merchant outlets, cash withdrawals at ATMs along with contactless payments at metro stations.
\n
\n“Eight banks are currently live on the project and in the next six months, 30 to 40 banks will be made part of the project,” said Asbe. “Once this happens, daily cash payments for public transport can go digital and we could get to see a huge spike in overall digital transactions as well.”
\n
Rupay usage at PoS terminals hold significance because of the profile of customers who were majorly given out these cards. In the initial years, mostly public sector banks were giving out Ru-Pay cards and their numbers shot up when all Jan Dhan<\/a> account holders were handed out these debit cards as well. From then to currently when Paytm Payments Bank<\/a> is issuing RuPay debit cards only, their adoption has become more widespread and usage is increasing as well.
\n\n<\/body>","next_sibling":[{"msid":64185414,"title":"RCom stock tanks 20% on bankruptcy proceedings","entity_type":"ARTICLE","link":"\/news\/rcom-tanks-10-on-nclts-bankruptcy-action\/64185414","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":64185465,"entity_type":"ARTICLE","title":"Government\u2019s RuPay making solid gains in payments space","synopsis":"Data from NPCI shows that RuPay card usage at point-of-sales devices has jumped 135% to 459 million transactions in financial year 2018 against 195 million last year.","titleseo":"telecomnews\/governments-rupay-making-solid-gains-in-payments-space","status":"ACTIVE","authors":[{"author_name":"Pratik Bhakta","author_link":"\/author\/479242111\/pratik-bhakta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479242111.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479242111,"author_name":"Pratik Bhakta","author_seo_name":"pratik-bhakta","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-05-16 10:41:11","lastupd":"2018-05-16 10:48:36","breadcrumbTags":["NPCI","Rupay","mastercard","paytm","jan dhan","Paytm payments bank","big bazaar","national payments corporation of india"],"secinfo":{"seolocation":"telecomnews\/governments-rupay-making-solid-gains-in-payments-space"}}" data-news_link="//www.iser-br.com/news/governments-rupay-making-solid-gains-in-payments-space/64185465">

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政府RuPay使固体收益支付空间

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