The government on Thursday released Code of Ethics<\/a> and self-regulation<\/a> mechanism for video streaming services – popularly known as the over-the-top (OTT<\/a>) players – that will have a far reaching effect on the sector.

The code is part of the draft Information Technology (Guidelines for Intermediaries and
Digital Media Ethics Code<\/a>) Rules, 2021, which the government is expected to notify soon.

While allowing for self-regulation, the government has tightened its grip over the redressal mechanism by forming a three-tier structure, where the individual players will have only one level of self-regulation mechanism.

Under the new structure, the second level will be a self-regulatory body, headed by a retired judge of a high court or
Supreme Court<\/a>. The judge will have to be appointed from a panel prepared by the ministry, and have up to six other members, who can be experts from the field of media, broadcasting, technology and entertainment.

Ultimately, there will be an oversight mechanism, where the government will designate an authorised officer who will have power of blocking access of content.

There will also be an inter-departmental committee, consisting of representatives from the
Ministry of Information & Broadcasting<\/a>, the Ministry of Women & Child Development, Ministry of Law & Justice, Ministry of Home Affairs, Ministry of Electronics & Information Technology, Ministry of External Affairs, Ministry of Defence, the Indian Computer Emergency Response Team and other ministries and organisations.

This committee will meet periodically and hear complaints regarding violation or contravention of the Code of Ethics. It can also take up cases suo moto, or if any matter is referred by the ministry.

The self-regulatory body, as well as the oversight committee have been given powers to give warning, censuring, admonishing or reprimanding players for content.

The OTT platforms can be asked to issue an apology, include a warning card or a disclaimer, reclassify ratings of relevant content, make appropriate modification, or even take it down.

Legal experts believe that this oversight mechanism is being created without any clear legislative backing and will now increasingly perform functions similar to those played by the Ministry of Information & Broadcasting for the television sector under the Cable Television Network Rules.

The Internet and Mobile Association of India (
IAMAI<\/a>) had come up with a self-regulatory code with a two-tier structure in September last year and had released an implementation toolkit for the due to lack of a comprehensive complaint redressal system and absence of a third-party monitoring mechanism.

ET had on January 26 reported that the government was planning to introduce broad content guidelines for the sector.

As per
I&B ministry<\/a> insiders, the government essentially wanted a non-partisan two-tier structure that could be housed in the ministry and have representatives from the civil society and judiciary as well.

Following Bihar CM Nitish Kumar and Madhya Pradesh CM Shivraj Chouhan's letters asking for
OTT content<\/a> to be regulated, now Jal shakti minister Gajendra Singh Shekhawat has written to I&B ministry asking for some regulation on OTT content concerning violence that he has claimed, is influencing youth of the country negatively. As the ministry gets guidelines for OTT platforms ready, fifty one MPs including Sonal Mansinh, Manish Poddar, Sridevi Patel and Subhash Chandra have written to the ministry seeking response on the way forward.<\/p><\/body>","next_sibling":[{"msid":81206338,"title":"Why government must make Google, Facebook pay for content","entity_type":"ARTICLE","link":"\/news\/why-government-must-make-google-facebook-pay-for-content\/81206338","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81206778","title":"Netflix","entity_type":"IMAGES","seopath":"tech\/information-tech\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight\/netflix","category_name":"Govt tightens grip over OTT content, allows self-regulation but under MIB oversight","synopsis":"The OTT platforms can be asked to issue an apology, include a warning card or a disclaimer, reclassify ratings of relevant content, make appropriate modification, or even take it down.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1406846\/81206778.cms?width=150&height=112","link":"\/image\/tech\/information-tech\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight\/netflix\/81206778"}],"msid":81207117,"entity_type":"ARTICLE","title":"Govt tightens grip over OTT content, allows self-regulation but under MIB oversight","synopsis":"Under the new structure, the second level will be a self-regulatory body, headed by a retired judge of a high court or Supreme Court. The judge will have to be appointed from a panel prepared by the ministry, and have up to six other members, who can be experts from the field of media, broadcasting, technology and entertainment.","titleseo":"telecomnews\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight","status":"ACTIVE","authors":[{"author_name":"Gaurav Laghate","author_link":"\/author\/479243984\/gaurav-laghate","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479243984.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479243984,"author_name":"Gaurav Laghate","author_seo_name":"gaurav-laghate","designation":"Assistant Editor","agency":false}},{"author_name":"Vasudha Venugopal","author_link":"\/author\/479235709\/vasudha-venugopal","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235709.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479235709,"author_name":"Vasudha Venugopal","author_seo_name":"vasudha-venugopal","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2021-02-25 13:52:00","lastupd":"2021-02-25 13:58:51","breadcrumbTags":["OTT content","Digital Media Ethics Code","I&B ministry","Supreme Court","IAMAI","self-regulation","Ministry of Information & Broadcasting","code of ethics","OTT","policy"],"secinfo":{"seolocation":"telecomnews\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight"}}" data-authors="[" gaurav laghate","vasudha venugopal"]" data-category-name="" data-category_id="" data-date="2021-02-25" data-index="article_1">

政府收紧控制奥特内容,允许自律但MIB的监督之下

在新的结构下,第二层次是自我监管的身体,由高等法院或最高法院的退休法官。法官必须从面板由教育部任命,并有六个其他成员,可以从媒体领域的专家,广播、技术和娱乐。

Gaurav Laghate Vasudha Venugopal
  • 2021年2月25日更新是01:58点

政府周四公布道德规范自律视频流服务的机制——俗称言过其实的(奥特)的球员,将会产生深远的影响。

代码是草案的一部分信息技术(中介和指南数字媒体道德规范)规则,2021年,预计中国政府将尽快通知。

同时允许对自律,政府加强了控制调整机制,形成一个三层结构,个别球员将只有一个水平的自我调节机制。

广告
在新的结构下,第二层次是自我监管的身体,由一位退休的高级法院或法官最高法院。法官必须从面板由教育部任命,并有六个其他成员,可以从媒体领域的专家,广播、技术和娱乐。

最终,会有一种监督机制,政府将指定的授权官员谁将有权力阻止访问的内容。

还会有一个跨部门委员会,代表组成信息产业部和广播,妇女和儿童发展,法律与正义、民政、电子与信息技术、外交部、国防部、印度计算机紧急响应小组和其他部门和组织。

这个委员会将定期见面,听到投诉关于违反或违反道德规范。它还可以占用锁情况下进行,或如果任何事被称为。

自我监管机构以及监督委员会被赋予权力给警告,暗箱操作、警告或谴责球员为内容。

奥特平台可以问问题道歉,包括一个警告牌或一个免责声明,重新分类评级的相关内容,进行适当修改,甚至把它记下来。

法律专家认为,这种监督机制没有任何明确的立法支持和创建将现在越来越执行类似功能由信息产业部和广播电视行业在有线电视网络规则。

广告
印度的互联网和移动协会(IAMAI)想出一个自律具有双层结构的代码在去年9月发布了一个实现工具箱由于缺乏一个全面的投诉修正系统,缺乏第三方的监督机制。

等了1月26日报道称,巴西政府正在计划引入广泛内容的指导方针。

i b部业内人士,政府本质上想要一个无党派的双层结构,可以安置在卫生部和公民社会的代表和司法。

在比哈尔邦CM Nitish Kumar和中央邦CM期间Chouhan的信要求奥特内容监管,现在日航shakti部长辛格Gajendra Shekhawat写了对奥特i b部要求一些监管内容涉及暴力,他声称,是影响国家的青年消极。随着铁道部奥特指南平台准备好了,五十人议员包括声速的Mansinh,波达尔资源Sridevi Patel和Subhash钱德拉已经写信给寻求响应在前进道路上。

  • 发布于2021年2月25日下午01:52坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序

The government on Thursday released Code of Ethics<\/a> and self-regulation<\/a> mechanism for video streaming services – popularly known as the over-the-top (OTT<\/a>) players – that will have a far reaching effect on the sector.

The code is part of the draft Information Technology (Guidelines for Intermediaries and
Digital Media Ethics Code<\/a>) Rules, 2021, which the government is expected to notify soon.

While allowing for self-regulation, the government has tightened its grip over the redressal mechanism by forming a three-tier structure, where the individual players will have only one level of self-regulation mechanism.

Under the new structure, the second level will be a self-regulatory body, headed by a retired judge of a high court or
Supreme Court<\/a>. The judge will have to be appointed from a panel prepared by the ministry, and have up to six other members, who can be experts from the field of media, broadcasting, technology and entertainment.

Ultimately, there will be an oversight mechanism, where the government will designate an authorised officer who will have power of blocking access of content.

There will also be an inter-departmental committee, consisting of representatives from the
Ministry of Information & Broadcasting<\/a>, the Ministry of Women & Child Development, Ministry of Law & Justice, Ministry of Home Affairs, Ministry of Electronics & Information Technology, Ministry of External Affairs, Ministry of Defence, the Indian Computer Emergency Response Team and other ministries and organisations.

This committee will meet periodically and hear complaints regarding violation or contravention of the Code of Ethics. It can also take up cases suo moto, or if any matter is referred by the ministry.

The self-regulatory body, as well as the oversight committee have been given powers to give warning, censuring, admonishing or reprimanding players for content.

The OTT platforms can be asked to issue an apology, include a warning card or a disclaimer, reclassify ratings of relevant content, make appropriate modification, or even take it down.

Legal experts believe that this oversight mechanism is being created without any clear legislative backing and will now increasingly perform functions similar to those played by the Ministry of Information & Broadcasting for the television sector under the Cable Television Network Rules.

The Internet and Mobile Association of India (
IAMAI<\/a>) had come up with a self-regulatory code with a two-tier structure in September last year and had released an implementation toolkit for the due to lack of a comprehensive complaint redressal system and absence of a third-party monitoring mechanism.

ET had on January 26 reported that the government was planning to introduce broad content guidelines for the sector.

As per
I&B ministry<\/a> insiders, the government essentially wanted a non-partisan two-tier structure that could be housed in the ministry and have representatives from the civil society and judiciary as well.

Following Bihar CM Nitish Kumar and Madhya Pradesh CM Shivraj Chouhan's letters asking for
OTT content<\/a> to be regulated, now Jal shakti minister Gajendra Singh Shekhawat has written to I&B ministry asking for some regulation on OTT content concerning violence that he has claimed, is influencing youth of the country negatively. As the ministry gets guidelines for OTT platforms ready, fifty one MPs including Sonal Mansinh, Manish Poddar, Sridevi Patel and Subhash Chandra have written to the ministry seeking response on the way forward.<\/p><\/body>","next_sibling":[{"msid":81206338,"title":"Why government must make Google, Facebook pay for content","entity_type":"ARTICLE","link":"\/news\/why-government-must-make-google-facebook-pay-for-content\/81206338","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81206778","title":"Netflix","entity_type":"IMAGES","seopath":"tech\/information-tech\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight\/netflix","category_name":"Govt tightens grip over OTT content, allows self-regulation but under MIB oversight","synopsis":"The OTT platforms can be asked to issue an apology, include a warning card or a disclaimer, reclassify ratings of relevant content, make appropriate modification, or even take it down.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-1406846\/81206778.cms?width=150&height=112","link":"\/image\/tech\/information-tech\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight\/netflix\/81206778"}],"msid":81207117,"entity_type":"ARTICLE","title":"Govt tightens grip over OTT content, allows self-regulation but under MIB oversight","synopsis":"Under the new structure, the second level will be a self-regulatory body, headed by a retired judge of a high court or Supreme Court. The judge will have to be appointed from a panel prepared by the ministry, and have up to six other members, who can be experts from the field of media, broadcasting, technology and entertainment.","titleseo":"telecomnews\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight","status":"ACTIVE","authors":[{"author_name":"Gaurav Laghate","author_link":"\/author\/479243984\/gaurav-laghate","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479243984.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479243984,"author_name":"Gaurav Laghate","author_seo_name":"gaurav-laghate","designation":"Assistant Editor","agency":false}},{"author_name":"Vasudha Venugopal","author_link":"\/author\/479235709\/vasudha-venugopal","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479235709.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479235709,"author_name":"Vasudha Venugopal","author_seo_name":"vasudha-venugopal","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2021-02-25 13:52:00","lastupd":"2021-02-25 13:58:51","breadcrumbTags":["OTT content","Digital Media Ethics Code","I&B ministry","Supreme Court","IAMAI","self-regulation","Ministry of Information & Broadcasting","code of ethics","OTT","policy"],"secinfo":{"seolocation":"telecomnews\/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight"}}" data-news_link="//www.iser-br.com/news/govt-tightens-grip-over-ott-content-allows-self-regulation-but-under-mib-oversight/81207117">