“Wherever we feel that there is a crowding out of Indian brands due to unfair trade practices or unfair practices, we would like to intervene and make sure that those issues are resolved,” Chandrasekhar said.
Responding to a question on the government’s plan to ban foreign brands in the sub Rs 12,000 phone category, Chandrasekhar said that though the ministry had no such proposal at present, it would make sure through policy<\/a> initiatives and interventions that Indian brands also survive and thrive.
“We very strongly believe that in our electronics ecosystem, there is a role for Indian brands, entrepreneurs and supply chain. It is not to the exclusion of foreign suppliers or foreign brands. But we believe that it is our policy and the government of India’s obligation and duty to also build Indian brands,” Chandrasekhar said.
The government’s overall vision for electronics manufacturing<\/a>, the minister of state said, was a robust, innovative ecosystem that consisted of global major as well as Indian brands, both of which are viable.
ET had earlier reported that the government was working on a strategy to nudge Chinese smartphone players to steer clear of the sub- Rs 12,000 markets as part of a bid to revive the fortunes of local companies that have been pushed to the fringes in the last seven years.
Chandrasekhar was speaking at the launch of a joint report prepared by the Indian Council for Research on International Economic Relations (ICRIER) and the Indian Cellular and Electronics Association<\/a> (ICEA).
The ICRIER report has suggested a two-phase sequential approach to achieve the size and pace of electronics manufacturing achieved by countries such as China and Vietnam. The report suggests that in the short term, the focus of the companies in the space as well as the government policies should be on achieving a global scale in exports with a target of $30 billion.
“This calls for temporarily easing localisation requirements, lowering customs duties and accelerating integration through FTAs (free trade agreements). The second phase should focus on increasing domestic value addition through the creation of a competitive domestic ecosystem of ancillary suppliers,” the report has suggested.
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