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手机品牌删除离线零售商月度销售目标
手机品牌已经取消月度销售目标的线下零售合作伙伴,同时也改变了边缘结构商店后,减少对手机的需求由于经济COVID-19危机对消费者支出的影响。
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20%的员工沃达丰想法的销售团队退出:报告
因此,沃达丰的想法是现在寻找替代品,该报告说。Linkedin的电信公司页面列出1905个空缺职位的招聘在AGM -预付营销专家等角色,AGM -预付营销、AGM -营销分析,等等。
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而取消销售目标提供一些援助陷入困境的零售商们面临着冲刷附近销售由于Covid-induced限制,这也意味着品牌已经废除了他们使用的激励提供销售目标等会议上,业内人士说。
实体卖家,曾得到一个激励直到3月高达10%的月度销售价值,现在将收到一个激励的平率3%的顶级品牌,同僚和三星,根据多个零售商等。
MRP和经销商价格之间的差异,这使得平均利润率为4%,然而仍然相同。
邮件发送到体内,同僚和三星没有非法响应到新闻时间。其他品牌包括印度顶级品牌小米,Realme和OnePlus已经提供了一个激励月度销售金额的-3%到1%,并没有做出任何改变,按照业内人士。
回复记者的电子邮件中,小米说它并没有做出任何改变而Realme和OnePlus没有回应。
一些品牌战略的变化之际严重损失自3月24日全国封锁。根据市场情报公司对比研究估计,近2000万的手机设备预计销售40天锁定期间累计在离线和在线渠道。平均销售价格为170美元,占总损失的收入14200卢比的智能手机品牌。
“独立的离线零售商在整个危机期间受影响最严重的手机生态系统,“说arvind Khurrana,所有印度移动零售商协会主席AIMRA1.5),代表多数独立的手机零售商。“除了封锁限制我们背负的挑战,如销售税增加,设备短缺,降低利润率,现购自运或没有信用期几个分销商等等。”
他指出,零售商们开店较小的工作小时,隔天在一些城市但其负债对操作费用,如工资,租金,银行利息和电费将本月30天。
”破坏导致零售商采用地方性online-to-offline商业模式一定程度上保护自己免受逆生长等因素在销售和客户取得的胜利可以忽略不计,”Upasana Joshi说,国际数据公司研究经理联系起来。
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<\/figure>New Delhi: Handset brands such as Samsung<\/a>, Vivo<\/a> and Oppo<\/a> have withdrawn monthly sales targets<\/a> for their offline retail partners, and also changed the margin structure for the stores in the wake of dwindling demand for mobile phones due to the economic impact of COVID-19 crisis on consumer spending.
While the removal of sales targets would offer some relief to beleaguered retailers who are facing a near washout in sales due to Covid-induced restrictions, this also means the brands have done away with the incentives they used to offer on meeting such sales targets, say industry players.
Brick-and-mortar sellers, who used to get an incentive upto 10% of their monthly sales value until March, will now receive an incentive at a flat rate of 3% from the likes of top brands Vivo, Oppo and Samsung, according to multiple retailers ET spoke to.<\/div><\/div>\u201cThis means a further reduction of approximately 25% in our monthly earnings at a time when costumer demand for smartphones is already below optimum levels,\u201d said a Delhi-based retailer who did not wish to be named.
The difference between MRP and distributor price, which on average makes for a margin of 4%, has however remained same.
Emails sent to Vivo, Oppo and Samsung did not illicit any response till press time. Other brands including India\u2019s top brand Xiaomi, Realme and OnePlus<\/a> were already offering an incentive between 1%-3% of monthly sales value and haven't made any changes, as per industry sources.
In an emailed response to ET, Xiaomi said it hasn\u2019t made any changes while Realme and OnePlus didn\u2019t respond.Read also<\/h3>
<\/a><\/div>Vivo enables 20,000 offline retailers to resume smartphone sales from next week<\/h4><\/a><\/div>
<\/a><\/div>Offline likely to contribute over 40% of overall smartphone sales in 2020: Realme<\/h4><\/a><\/div><\/div>
The change in strategy for some brands comes amid severe losses due to the nationwide lockdown since March 24. As per estimates by market intelligence firm Counterpoint Research, nearly 20 million handset devices<\/a> were expected to be sold during the 40-day lockdown period cumulatively in offline and online channels. At an average selling price of $170, it accounts for a total loss of Rs 14,200 crore revenue for smartphone brands.<\/div><\/div>While online channel functions according to number of orders received, the target-based strategy is the major driver of sales in the offline segment, analysts say.
\u201cStandalone offline retailers are the worst affected during the crisis in the entire handset ecosystem,\u201d said Arvinder Khurrana, president of All India Mobile Retailers Association (AIMRA<\/a>), which represents 1.5 lakh standalone mobile retailers. \u201cApart from the lockdown restrictions we are burdened with challenges such as GST increase, shortage of devices, reduction in profit margins, cash-and-carry or no credit period by few distributors etc.\u201d
He pointed out that retailers are opening stores for lesser working hours and on alternate days in some cities but its liabilities towards operational expenses such as salaries, rent, bank interest and power bills will be for 30 days of the month.
\u201cThe disruption has caused retailers to adopt the hyperlocal online-to-offline business model to somewhat shield themselves from factors such as degrowth in sales and negligible customer walk-ins,\u201d said Upasana Joshi, associate research manager at International Data Corporation.
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