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<\/span><\/figcaption><\/figure>New Delhi: Smartphones<\/a> brands slashed launches in June by over a fourth compared with April and May due to a lack of demand<\/a> amidst inflationary pressures. But launches are expected to pick up from July with brands looking to ramp up discounts and offers to push the demand up and clear stocks amid piling up inventory.

While there were 40 new models launched in April and May, only nine new models were launched in India in June, signalling a sharp reduction in the number of new offerings. Brands are stuck with weeks of inventory in their warehouses after the online channels reduced intake of supplies, according to Counterpoint Research.

There was just one new model from market leader Xiaomi<\/a> in June, under its POCO<\/a> sub brand, as it battled government agencies in a FEMA case in the Karnataka High Court. Samsung<\/a>, which had the second highest market share in Q1, launched just one new model.

The slowdown in new launches comes as market trackers are reporting a sharp decline in shipments in May.

Smartphone shipments<\/a> declined 9.2% month-on-month in May even as the component shortage situation improved globally.

This is due to a slump in demand, especially in the budget segment primarily served by 4G smartphones. However, owing to shortages of 4G chips, brands have increasingly focused on the mid to high-end segment, pushing up the average sales prices.

A Crisil<\/a> report published Wednesday said the prices of 5G phones are unlikely to decline in the near term, and any relief is possible only in the festival quarter in 2022, when vendors are likely to clear stock.

\"If demand falls off a cliff, we have to take the route of offering steep discounts. There's no way out,\" said an industry executive who wished not to be named. The person also confirmed there is a softness in the online channels, which may impact the sale of brands dependent primarily on ecommerce brands for their sales.

Smartphone brands are already offering discounts on models they are unable to sell in the market. For instance, the Samsung Galaxy A23, which launched in India in March at Rs 19,499, is now retailing at Rs 18,499. The Samsung Galaxy A33 5G, which was initially listed at Rs 28,499, is now selling at Rs 25,499.

A Xiaomi spokesperson too said they will be participating in the upcoming festive season sales with discounts and offers, indicating that prices may fall in a bid to spur demand.

With festive sales for the online channels set to start from August, Q3 may look brighter for smartphone companies. Samsung is preparing to launch the Galaxy M13 and M13 5G in July, followed by the big launch of its foldable smartphones in August, according to the person cited above.

Market leader Xiaomi too is preparing to launch new models under the Redmi K series in July, while Realme also has a couple of launches planned. Oppo has announced the launch of the Reno 8 series, while a new brand, Nothing, is gearing to launch its first smartphone in India in July. Google is also expected to launch its budget Pixel phone this month.

The smartphone market also saw a change in the top five in May, with Samsung, Realme and Oppo losing market share, and Vivo and Xiaomi gaining a few spots. Xiaomi closed May with 22% share, Samsung and Vivo with 18% share each, and Realme and Oppo with 15% and 10% share respectively.

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手机发射6月减缓需求疲软

虽然有40款新车型推出了4月和5月,6月在印度只有9个新车型推出,标志着新产品的数量急剧减少。品牌坚持周仓库的库存供应,在线渠道减少摄入后根据对比研究。

Subhrojit Mallick
  • 更新于2022年7月7日15点坚持
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新德里消息:智能手机品牌削减6月发射了第四个与4月相比,可能由于缺乏需求在通胀压力。但发射预计将接从7月与品牌寻求加大折扣和优惠,推动需求,明确股票在堆积库存。

虽然有40款新车型推出了4月和5月,6月在印度只有9个新车型推出,标志着新产品的数量急剧减少。品牌坚持周仓库的库存供应,在线渠道减少摄入后根据对比研究。

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只有一个新模型的市场领导者小米今年6月,在它少子品牌,因为它与政府机构在联邦应急管理局在卡纳塔克邦最高法院。三星第一季度,第二高的市场份额,推出一个新的模型。

放缓新推出之际,市场追踪报告5月出货量急剧下降。

智能手机出货量5月份环比下降9.2%甚至全球组件短缺情况改善。

这是由于在市场需求低迷的情况下,尤其是在预算部分主要由4 g智能手机。然而,由于4 g芯片短缺,品牌越来越集中在中高端市场,推高的平均销售价格。

一个Crisil的周三发布的报告称,5 g手机的价格在短期内不太可能下降,和任何救济是可能的,只有在节日季早在2022年,当供应商可能会清楚股票。

“如果掉下悬崖的需求,我们需要提供大幅折扣的路线。没有办法,”一位行业高管说希望不透露姓名。人也证实有一个柔软的在线渠道,这可能会影响品牌的销售主要依赖电子商务品牌的销售。

智能手机品牌已经提供折扣模型不能在市场上出售。例如,三星Galaxy A23,在19499年3月在Rs在印度推出,目前零售业18499卢比。三星Galaxy A33 5 g,它最初是列在28499卢比,现在售价25499卢比。

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小米的一位发言人也表示,他们将参加即将到来的节日期间销售额与折扣和优惠,表明价格可能下跌,以刺激需求。

节日销售的在线渠道将从8月开始,第三季度为智能手机公司看起来更明亮。三星正准备推出银河系M13, M13 7月5克,紧随其后的是大8月推出智能手机可折叠,根据上面提到的人。

市场领导者小米也准备推出新车型在红米K系列7月,虽然Realme也有几个发射计划。朋友宣布雷诺8系列的推出,而一个新品牌,什么都没有,正在印度7月首次推出智能手机。谷歌也将推出其本月预算像素的手机。

智能手机市场也看到一个改变在五月的前五名,与三星、Realme和朋友失去市场份额,Vivo和小米获得一些斑点。小米关闭可能以22%的市场份额,三星和体内18%的市场份额紧随其后,Realme和朋友分别为15%和10%的市场份额。

  • 发布于2022年7月7日07:49点坚持
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\"\"
<\/span><\/figcaption><\/figure>New Delhi: Smartphones<\/a> brands slashed launches in June by over a fourth compared with April and May due to a lack of demand<\/a> amidst inflationary pressures. But launches are expected to pick up from July with brands looking to ramp up discounts and offers to push the demand up and clear stocks amid piling up inventory.

While there were 40 new models launched in April and May, only nine new models were launched in India in June, signalling a sharp reduction in the number of new offerings. Brands are stuck with weeks of inventory in their warehouses after the online channels reduced intake of supplies, according to Counterpoint Research.

There was just one new model from market leader Xiaomi<\/a> in June, under its POCO<\/a> sub brand, as it battled government agencies in a FEMA case in the Karnataka High Court. Samsung<\/a>, which had the second highest market share in Q1, launched just one new model.

The slowdown in new launches comes as market trackers are reporting a sharp decline in shipments in May.

Smartphone shipments<\/a> declined 9.2% month-on-month in May even as the component shortage situation improved globally.

This is due to a slump in demand, especially in the budget segment primarily served by 4G smartphones. However, owing to shortages of 4G chips, brands have increasingly focused on the mid to high-end segment, pushing up the average sales prices.

A Crisil<\/a> report published Wednesday said the prices of 5G phones are unlikely to decline in the near term, and any relief is possible only in the festival quarter in 2022, when vendors are likely to clear stock.

\"If demand falls off a cliff, we have to take the route of offering steep discounts. There's no way out,\" said an industry executive who wished not to be named. The person also confirmed there is a softness in the online channels, which may impact the sale of brands dependent primarily on ecommerce brands for their sales.

Smartphone brands are already offering discounts on models they are unable to sell in the market. For instance, the Samsung Galaxy A23, which launched in India in March at Rs 19,499, is now retailing at Rs 18,499. The Samsung Galaxy A33 5G, which was initially listed at Rs 28,499, is now selling at Rs 25,499.

A Xiaomi spokesperson too said they will be participating in the upcoming festive season sales with discounts and offers, indicating that prices may fall in a bid to spur demand.

With festive sales for the online channels set to start from August, Q3 may look brighter for smartphone companies. Samsung is preparing to launch the Galaxy M13 and M13 5G in July, followed by the big launch of its foldable smartphones in August, according to the person cited above.

Market leader Xiaomi too is preparing to launch new models under the Redmi K series in July, while Realme also has a couple of launches planned. Oppo has announced the launch of the Reno 8 series, while a new brand, Nothing, is gearing to launch its first smartphone in India in July. Google is also expected to launch its budget Pixel phone this month.

The smartphone market also saw a change in the top five in May, with Samsung, Realme and Oppo losing market share, and Vivo and Xiaomi gaining a few spots. Xiaomi closed May with 22% share, Samsung and Vivo with 18% share each, and Realme and Oppo with 15% and 10% share respectively.

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