India’s third largest IT services company by revenue HCL Technologies<\/a> said on Monday that it has rebranded itself as HCLTech<\/a> with a new brand identity<\/a> and logo. The rebranding is part of initiatives to drive better distinction between the parent group HCL Enterprise<\/a> and the technology arm<\/a>, said a HCL<\/a> senior executive. 建立在机会的广泛原则、尊重和信任的就业,HCLTech总裁强调其承诺帮助当前和潜在员工最大化他们的职业潜力和野心。 印度第三大IT服务公司的收入HCL科技公司周一表示,它已经重新命名HCLTech与一个新的品牌标识和标志。重塑是计划的一部分驱动更好的母公司之间的区别HCL企业和技术部门说,盐酸高级主管。
HCL Technologies' Chief marketing officer Jill Kouri told ET that chairperson Roshni Nadar Malhotra and CEO C Vijayakumar were closely involved in designing the company's brand as they seek to attract new clients and a younger employee base with the new identity. The company’s new ‘HCLTech’ brand and logo will driveits go-to-market strategy. HCL Enterprise covers HCL Infosystems<\/a>, HCL Technologies and HCL Healthcare.
As the company nears the $12 billion revenue mark, Roshni Nadar Malhotra, Chairperson, HCLTech said the rebranding will create a distinct global brand identity while retaining connectivity with HCL Group. “For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organization to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint,\" Nadar Malhotra said in a statement.
The company also launched its new employee value proposition (EVP) – ‘Find Your Spark’.
“Today, we are proud to share our purpose statement - to bring together the best of technology and our people to supercharge progress. It also underscores our responsibility to continue contributing toward inclusive growth of communities where we operate and a sustainable planet for the generations to come,” said C Vijayakumar, CEO & Managing Director, HCLTech.
Built on the broad tenets of opportunity, respect, and trusted employment, HCLTech’s EVP emphasizes its commitment to help both current and prospective employees maximize their career potential and ambitions.
“We have decided that as we are starting to gain so much more ground and traction in our key geographies of the US, Western Europe, parts of Asia, we need to come into our own identity,” said Kouri. According to the
Kouri added that the rebranding effort was in the works over the past 12 months and was led by efforts to drive better brand recognition in new geographies like Eastern Europe and Central America for clients and prospective employees alike. Kouri added that HCLTech’s CSR arm HCL Foundation is also under a similar rebranding process as it will take its initiatives global going forward, however the foundation name will not change.
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HCL科技公司重新树立自己HCLTech
HCL科技公司的首席营销官Kouri吉尔告诉ET主席Roshni Nadar Malhotra和首席执行官C Vijayakumar密切参与设计公司的品牌,因为他们试图吸引新客户和一个年轻的员工基础与新身份。公司的新“HCLTech”品牌和商标将driveits市场推广策略。HCL企业涵盖了HCL信息系统盐酸、HCL科技公司和医疗保健。
该公司还推出了新员工价值主张(执行)——“发现你的火花”。
“今天,我们分享我们的目的的声明感到骄傲——汇集最优秀的技术和我们的人民能够进步。这也突显出,我们的责任对包容性增长继续贡献我们所处社区的和可持续的星球世世代代,”C Vijayakumar说,首席执行官和董事总经理,HCLTech。
建立在机会的广泛原则、尊重和信任的就业,HCLTech总裁强调其承诺帮助当前和潜在员工最大化他们的职业潜力和野心。
“我们已经决定,我们开始获得更多地面和牵引我们的关键地区,西欧,亚洲部分地区,我们需要进入我们自己的身份,“Kouri说。根据
Kouri补充说,重塑工作在过去12个月里工作,是由努力推动更好的品牌认知度在新的地域,如东欧和中美洲为客户和潜在的雇员。Kouri补充说,HCLTech CSR部门HCL基金会也在类似的重塑过程它将倡议全球展望未来,然而该基金会的名字不会改变。
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India’s third largest IT services company by revenue HCL Technologies<\/a> said on Monday that it has rebranded itself as HCLTech<\/a> with a new brand identity<\/a> and logo. The rebranding is part of initiatives to drive better distinction between the parent group HCL Enterprise<\/a> and the technology arm<\/a>, said a HCL<\/a> senior executive.
HCL Technologies' Chief marketing officer Jill Kouri told ET that chairperson Roshni Nadar Malhotra and CEO C Vijayakumar were closely involved in designing the company's brand as they seek to attract new clients and a younger employee base with the new identity. The company’s new ‘HCLTech’ brand and logo will driveits go-to-market strategy. HCL Enterprise covers HCL Infosystems<\/a>, HCL Technologies and HCL Healthcare.
As the company nears the $12 billion revenue mark, Roshni Nadar Malhotra, Chairperson, HCLTech said the rebranding will create a distinct global brand identity while retaining connectivity with HCL Group. “For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday as well as the ethos of the organization to advance the aspirations of our people, contribute to a sustainable planet and uplift local communities across our global footprint,\" Nadar Malhotra said in a statement.
The company also launched its new employee value proposition (EVP) – ‘Find Your Spark’.
“Today, we are proud to share our purpose statement - to bring together the best of technology and our people to supercharge progress. It also underscores our responsibility to continue contributing toward inclusive growth of communities where we operate and a sustainable planet for the generations to come,” said C Vijayakumar, CEO & Managing Director, HCLTech.
Built on the broad tenets of opportunity, respect, and trusted employment, HCLTech’s EVP emphasizes its commitment to help both current and prospective employees maximize their career potential and ambitions.
“We have decided that as we are starting to gain so much more ground and traction in our key geographies of the US, Western Europe, parts of Asia, we need to come into our own identity,” said Kouri. According to the
Kouri added that the rebranding effort was in the works over the past 12 months and was led by efforts to drive better brand recognition in new geographies like Eastern Europe and Central America for clients and prospective employees alike. Kouri added that HCLTech’s CSR arm HCL Foundation is also under a similar rebranding process as it will take its initiatives global going forward, however the foundation name will not change.
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