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\"\"HMD Global<\/a>, the maker of Nokia-branded feature and smartphones, said it aiming to establish itself as one of the top three smartphone players in India, leveraging the brand’s reputation. In an interaction with ET’s Danish Khan, Ajey Mehta<\/a>, India VP for HMD Global discussed competition in India, and the emerging 4G feature phone segment. Edited excerpts<\/em>
\n
\n
\nQ) How has been the response to Nokia<\/a> smartphones since the return of the brand in India?<\/strong>
\n
So, the brand actually never left India. We always sold feature phones<\/a> for many years but yes, we are launching Android smartphones now. The response has been overwhelming and very positive from customers and the entire ecosystem, be it the operators, retailers, e-commerce partners or distributors. We have 450 exclusive distributors for Nokia. We are off to a very good start, look forward to better days ahead.
\n
\nQ) How do you look at the 4G feature phone segment?<\/strong>
\n
\nThat is an evolving technology. We are waiting and watching how that technology evolves and if there is an opportunity we will consider intricate but at this point we are just waiting and watching how this technology evolves over the 2-3 months. We are still thinking through it, and haven't yet finalized anything. We are discussing internally. Once a clear trend emerges we'll be in a better position to take a call.
\n
\nQ) How handset bundling with telecom operators is going to help companies like Nokia?<\/strong>
\n
\nHandset bundling makes it easier for the consumer to access internet if they have good bundles with them. We can also make them more affordable. It will also create awareness about things that you can do on the internet. So, I think over all these bundles will help the take up of of internet within India.
\n
\nALSO READ: ​ JioPhone effect: Nokia may soon foray into 4G feature phone market in India<\/a><\/strong>
\n
\nQ) Your take on the competition. How intense has it gotten in the last 6 months?<\/strong>
\n
\nThis industry has always been very competitive. We at Nokia have a certain vision for the brand and have certain plans on how we want to build the business over the years. That’s where we are focused. Competition is always there. But our strategy has been built based on what we would like to build this plan to be in the future. We are focusing across channels. We have put the consumer in the centre of everything. We start with the consumer and based on that we are taking one step at a time forward.<\/body>","next_sibling":[{"msid":61272922,"title":"Mobile wallets will become strong players: Paytm official","entity_type":"ARTICLE","link":"\/news\/mobile-wallets-will-become-strong-players-paytm-official\/61272922","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":61273039,"entity_type":"ARTICLE","title":"HMD Global aims to make Nokia one of top three smartphone brands: Ajey Mehta, India VP","synopsis":"HMD Global, the maker of Nokia-branded feature and smartphones, said it aiming to establish itself as one of the top three smartphone players in India, leveraging the brand\u2019s reputation.","titleseo":"telecomnews\/hmd-global-aims-to-make-nokia-one-of-top-three-smartphone-brands-ajey-mehta-india-vp","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-10-27 17:23:14","lastupd":"2017-10-27 17:36:21","breadcrumbTags":["Nokia","Devices","Ajey Mehta","feature phones","HMD Global","Interviews"],"secinfo":{"seolocation":"telecomnews\/hmd-global-aims-to-make-nokia-one-of-top-three-smartphone-brands-ajey-mehta-india-vp"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2017-10-27" data-index="article_1">

头盔显示器全球旨在使诺基亚智能手机三大品牌之一:Ajey Mehta印度副总裁

HMD全球Nokia-branded功能和智能手机的制造商表示,它旨在建立自己在印度三大智能手机的球员之一,利用品牌的声誉。

丹麦汗
  • 2017年10月27日更新是05:36点
头盔显示器全球Nokia-branded功能和智能手机的制造商说,它旨在建立自己在印度三大智能手机的球员之一,利用品牌的声誉。与外星人的丹麦汗Ajey梅塔在印度,印度HMD全球副总裁讨论竞争,和新兴4 g功能手机领域。编辑摘录


问)的响应诺基亚智能手机自回归品牌在印度?

品牌实际上从未离开印度。我们一直出售功能手机多年但是是的,我们现在推出Android智能手机。林浩和非常积极的向顾客和整个生态系统,无论是运营商、零售商、电子商务合作伙伴或经销商。我们有450诺基亚独家经销商。我们是一个很好的开始,期待着更好的未来几天。

问)你如何看4 g功能手机市场吗?

这是一个不断发展的技术。我们正在等待和观察技术的发展,如果有机会我们将考虑复杂的,但在这一点上我们只是等待和观察这个技术的发展2 - 3个月。我们仍在思考它,还没有完成任何事情。我们内部正在讨论。一旦一个明确的趋势出现我们会更好地接电话。

问)手机捆绑与电信运营商将帮助诺基亚这样的公司吗?

手机捆绑销售使消费者更容易访问互联网,如果他们有很好的包。我们也可以让他们更便宜。它还将对在互联网上你可以做的事情。所以,我认为所有这些包将帮助占互联网在印度。

还读:JioPhone效应:诺基亚可能很快进入4 g功能手机市场在印度

问)你的竞争。紧张是如何在过去的6个月了吗?

这个行业一直都是很有竞争力的。我们在诺基亚有一定的品牌愿景,以及有一定的计划关于我们想建立业务。我们是专注。竞争总是存在。但是我们的战略是建立基于我们想建立这个计划在未来。我们聚焦在通道。我们已经把消费者放在一切的中心。我们从消费者和基于正在一步一步地前进。
  • 发布于2017年10月27日下午05:23坚持
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  • 头盔显示器全球旨在使诺基亚智能手机三大品牌之一:Ajey Mehta印度副总裁
\"\"HMD Global<\/a>, the maker of Nokia-branded feature and smartphones, said it aiming to establish itself as one of the top three smartphone players in India, leveraging the brand’s reputation. In an interaction with ET’s Danish Khan, Ajey Mehta<\/a>, India VP for HMD Global discussed competition in India, and the emerging 4G feature phone segment. Edited excerpts<\/em>
\n
\n
\nQ) How has been the response to Nokia<\/a> smartphones since the return of the brand in India?<\/strong>
\n
So, the brand actually never left India. We always sold feature phones<\/a> for many years but yes, we are launching Android smartphones now. The response has been overwhelming and very positive from customers and the entire ecosystem, be it the operators, retailers, e-commerce partners or distributors. We have 450 exclusive distributors for Nokia. We are off to a very good start, look forward to better days ahead.
\n
\nQ) How do you look at the 4G feature phone segment?<\/strong>
\n
\nThat is an evolving technology. We are waiting and watching how that technology evolves and if there is an opportunity we will consider intricate but at this point we are just waiting and watching how this technology evolves over the 2-3 months. We are still thinking through it, and haven't yet finalized anything. We are discussing internally. Once a clear trend emerges we'll be in a better position to take a call.
\n
\nQ) How handset bundling with telecom operators is going to help companies like Nokia?<\/strong>
\n
\nHandset bundling makes it easier for the consumer to access internet if they have good bundles with them. We can also make them more affordable. It will also create awareness about things that you can do on the internet. So, I think over all these bundles will help the take up of of internet within India.
\n
\nALSO READ: ​ JioPhone effect: Nokia may soon foray into 4G feature phone market in India<\/a><\/strong>
\n
\nQ) Your take on the competition. How intense has it gotten in the last 6 months?<\/strong>
\n
\nThis industry has always been very competitive. We at Nokia have a certain vision for the brand and have certain plans on how we want to build the business over the years. That’s where we are focused. Competition is always there. But our strategy has been built based on what we would like to build this plan to be in the future. We are focusing across channels. We have put the consumer in the centre of everything. We start with the consumer and based on that we are taking one step at a time forward.<\/body>","next_sibling":[{"msid":61272922,"title":"Mobile wallets will become strong players: Paytm official","entity_type":"ARTICLE","link":"\/news\/mobile-wallets-will-become-strong-players-paytm-official\/61272922","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":61273039,"entity_type":"ARTICLE","title":"HMD Global aims to make Nokia one of top three smartphone brands: Ajey Mehta, India VP","synopsis":"HMD Global, the maker of Nokia-branded feature and smartphones, said it aiming to establish itself as one of the top three smartphone players in India, leveraging the brand\u2019s reputation.","titleseo":"telecomnews\/hmd-global-aims-to-make-nokia-one-of-top-three-smartphone-brands-ajey-mehta-india-vp","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=250&height=250&imgsize=7874","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-10-27 17:23:14","lastupd":"2017-10-27 17:36:21","breadcrumbTags":["Nokia","Devices","Ajey Mehta","feature phones","HMD Global","Interviews"],"secinfo":{"seolocation":"telecomnews\/hmd-global-aims-to-make-nokia-one-of-top-three-smartphone-brands-ajey-mehta-india-vp"}}" data-news_link="//www.iser-br.com/news/hmd-global-aims-to-make-nokia-one-of-top-three-smartphone-brands-ajey-mehta-india-vp/61273039">