The post-lockdown surge in purchases of home appliances<\/a> and smartphones<\/a> continued in the January to March quarter with many brands seeing high double-digit growth in sales. However, most companies are cautious about the June quarter, fearing wider curbs amid rising Covid-19 infections. 大白色家电品牌,如LG、博世、西门子、沃尔特,松下,劳埃德和高德瑞治说他们的销售上升了40%在3月季度超过2019年同期。相比2020年3季度销售增长甚至更高对于大多数品牌自去年3月颁布国家封锁。 购买post-lockdown激增家用电器和智能手机持续1 - 3月季度与许多品牌在销售看到两位数的高速增长。然而,大多数公司6月季度持谨慎态度,担心更广泛的限制日益Covid-19感染。
Top white goods brands such as LG, Bosch<\/a>, Siemens<\/a>, Voltas, Panasonic<\/a>, Lloyd and Godrej said their sales went up by up to 40% in the March quarter over the same period in 2019. In comparison to 2020 March quarter, sales growth was even higher for most brands since the national lockdown was enforced in March last year.
In smartphones, market researcher Counterpoint said the January to March shipments in India will hit a new high for this period at about 34-36 million, growing by 13-16% over 2019 same quarter. If new 5G handset launches is driving smartphone sales<\/a>, consumers are also upgrading their home appliances and automating daily chores as they are spending more time at home. Pent-up demand and rising temperature are pushing demand for ACs and refrigerators.
![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Companies said the 3-7% price hike that brands undertook in the quarter had no major impact on demand.
Some including LG India<\/a> and Bosch Siemens said they posted their highest ever revenue and sales growth in March quarter.
“In January and February, we have grown by 41% and 28% over the same period last year,” said Vijay Babu, vice president at LG India, the country’s largest home appliances maker. “In March, we grew by 98% over 2020 and 35% over 2019. The pent-up demand continued, including for premium products,” he said.
As per researcher GfK India, which tracks actual sales, washing machine sales went up by 26% in January over last year, refrigerator by 22% and AC by 58%. Sales figures for February and March are still not available. Nikhil Mathur, MD of GfK India, said there are continued positive sentiments from the October-December quarter.
“However, there is cautious optimism given the interplay of variables of supply, pricing and changing Covid-19 situation in the country.”
Counterpoint’s associate director Tarun Pathak said a part of the smartphone demand shifted from 2020 towards 2021 aided by new 5G launches.
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家用电器、智能手机销量继续飙升
LG等白色家电品牌,博世,西门子沃尔塔,松下劳埃德和高德瑞治表示,他们的销售上升了40%在3月季度超过2019年同期。相比2020年3季度销售增长甚至更高对于大多数品牌自去年3月颁布国家封锁。
公司表示,涨价3 - 7%,当季品牌进行了没有对需求产生重大影响。
一些包括LG印度西门子和博世说他们录得有史以来最高的收入和在3季度销售增长。
“在1月和2月,我们已经增长了41%,去年同期28%,”维贾伊先生说,印度LG副总裁,中国最大的家电制造商。“今年3月,我们比2019年比2020年增长了98%和35%。被压抑的需求仍在继续,包括优质产品,”他说。
根据研究员GfK印度,跟踪实际销售,洗衣机销售比去年1月上升了26%,冰箱和22%的交流58%。2月和3月的销售数据还不可用。Nikhil Mathur GfK印度医学博士表示,从去年第四季度有持续积极的情绪。
“然而,这是谨慎乐观的供应变量的相互作用,定价和改变Covid-19情况。”
对位的副主任塔伦帕沙克说智能手机需求转移的一部分从2020年对2021年新5 g的协助下发射。
The post-lockdown surge in purchases of home appliances<\/a> and smartphones<\/a> continued in the January to March quarter with many brands seeing high double-digit growth in sales. However, most companies are cautious about the June quarter, fearing wider curbs amid rising Covid-19 infections.
Top white goods brands such as LG, Bosch<\/a>, Siemens<\/a>, Voltas, Panasonic<\/a>, Lloyd and Godrej said their sales went up by up to 40% in the March quarter over the same period in 2019. In comparison to 2020 March quarter, sales growth was even higher for most brands since the national lockdown was enforced in March last year.
In smartphones, market researcher Counterpoint said the January to March shipments in India will hit a new high for this period at about 34-36 million, growing by 13-16% over 2019 same quarter. If new 5G handset launches is driving smartphone sales<\/a>, consumers are also upgrading their home appliances and automating daily chores as they are spending more time at home. Pent-up demand and rising temperature are pushing demand for ACs and refrigerators.
Companies said the 3-7% price hike that brands undertook in the quarter had no major impact on demand.
Some including LG India<\/a> and Bosch Siemens said they posted their highest ever revenue and sales growth in March quarter.
“In January and February, we have grown by 41% and 28% over the same period last year,” said Vijay Babu, vice president at LG India, the country’s largest home appliances maker. “In March, we grew by 98% over 2020 and 35% over 2019. The pent-up demand continued, including for premium products,” he said.
As per researcher GfK India, which tracks actual sales, washing machine sales went up by 26% in January over last year, refrigerator by 22% and AC by 58%. Sales figures for February and March are still not available. Nikhil Mathur, MD of GfK India, said there are continued positive sentiments from the October-December quarter.
“However, there is cautious optimism given the interplay of variables of supply, pricing and changing Covid-19 situation in the country.”
Counterpoint’s associate director Tarun Pathak said a part of the smartphone demand shifted from 2020 towards 2021 aided by new 5G launches.
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