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OPPO<\/a>, Vivo<\/a> and Xiaomi<\/a>, which are locked in a fierce battle to fill the void left by Huawei, will see Honor also entering the field and trying to expand its position in the premium market segment.
The $300-$600 and above segments are expected to see a reshuffle in H2 2021 amid stronger competition, according to Counterpoint Research's monthly Market Pulse data.
Honor is yet to recover its sales peak of 4.55 million units which was achieved in August 2020.
\"The June 2021 sales were only a bit more than half of this peak number. But the current growth momentum appears quite strong as the company's sales were up 39 per cent (month-on-month) in May and 27 per cent MoM in June,\" said Archie Zhang<\/a>, Research Associate at Counterpoint.
Preliminary data also showed that Honor has maintained the growth in market share coming into July, indicating movement towards a full recovery.
The Honor 50 series' performance helped the OEM to further recover its market share in China.
\"It also reconfirmed the market's recognition of Honor's brand and its R&D capabilities. The company says it recorded 500-million yuan sales at online platforms for Honor 50 in the first minute after its launch on June 25,\" Zhang added.
The Honor 50 model has a 6.57-inch curved screen with OLED technology and a punch hole solution. At the rear, it sports a quad-camera module.
\"Thanks to the low shipments of Huawei's P and Mate series, opportunities in the premium segment are still out there for OEMs including OPPO, vivo, Xiaomi and Honor,\" the report mentioned.
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相对应的人,体内和小米,陷入了激烈的战斗来填补留下的空白,华为将荣誉也进入该领域,试图扩大其在高端市场的地位。
300 - 600美元以上段预计将在2021年看到一个改组H2在强大的竞争,根据对比研究的月度市场脉搏数据。
荣誉尚未恢复其销售455万辆的峰值达到2020年8月。
“2021年6月销售额只有这个峰值的一半多一点。但目前出现增长势头相当强劲的公司的销售增长了39%(环比)在5月和6月27%的妈妈,”说张阿奇在对比研究助理。
初步的数据还显示,荣誉一直保持市场份额的增长进入7月,表明运动走向全面复苏。
荣誉50系列的表现帮助OEM进一步恢复其在中国的市场份额。
“这荣誉也得到市场的认可的品牌和研发能力。该公司表示,它记录了5亿元销售在线平台荣誉50在第一分钟6月25日启动以来,”张先生说。
荣誉50个模型有一个6.57英寸的弯曲与OLED屏幕技术和穿孔的解决方案。在后方,体育quad-camera模块。
“多亏了华为的出货量低P和伴侣系列,高档车市场中的机会仍oem厂商包括相对应的人,体内,小米和荣誉,”这份报告提到。
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