\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: China's Honor brand<\/a> will need to invest significantly in India to make a comeback and to compete with stronger rivals like Xiaomi<\/a> and Realme under the new management once the Huawei<\/a> sale is completed, analysts said.

Huawei Technologies is selling its budget brand smartphone unit Honor to a consortium of over 30 agents and dealers, according to a joint statement signed by 40 companies involved in the purchase. The move is aimed at keeping the brand alive amid supply chain pressures caused by US sanctions.

Huawei will not hold any shares in the new Honor company after the sale, according to the statement, with the buyers setting up a new company, Shenzhen Zhixin New Information Technology, to make the purchase. The change of ownership will not impact Honor's development direction, the statement said.

\"Please stay tuned as we will share more information about our new journey soon,\" the brand's India spokesperson said in a statement.

\"It's good news for Honor in India. Honor has a brand familiarity in India but other brands have scaled up their presence. They will have to start from scratch,\" Tarun Pathak, associate director at
Counterpoint Research<\/a> said. Honor has around 0.5% market share in India.

\"As the market in the upper end contributes to only 1\/4th and Honor products can remain competitive here but it has to invest significantly in India,\" Pathak said.

Read also<\/h4>
<\/a><\/figure>
Huawei to sell $15 billion Honor unit to Shenzhen government, Digital China, others: Sources<\/a><\/h5><\/div>
<\/a><\/figure>
Huawei sells off budget phone brand Honor as US pressure bites<\/a><\/h5><\/div><\/div><\/div>
Honor currently sells only a few smartphone models that run Huawei Mobile Services (HMS), which is an alternative to Google Mobile Services (GMS). It recently launched budget smartphones -- 9A and 9S -- in the sub-Rs 10,000 price category.

The brand was previously aiming to onboard 5000 mobile applications that are frequently used in India to its HMS or AppGallery, which is now available through its latest Honor 9X Pro smartphone.

To make a comeback under the new management, Honor needs to focus on the price segment along with better design and specification. \"It will take a few quarters for Honor to build the momentum if they show commitment and make investments in India. Half-hearted approach will not work in India,\" Navkendar Singh, research director at IDC said.

Pathak said that Honor's previous success highly relied on the strong R&D support from Huawei. It also shared the supply chain with Huawei to optimize products development costs.

\"In the long term, without the R&D support, supply chain sharing and especially the Kirin chipsets from Huawei, Honor will have to rebuild its differentiation, and competitive edge, in the intense market competition,\" he added.

In the last one year, Honor shifted its focus on Internet of Things (IoT) and laptop categories in India. Having launched smart bands, smartwatches and earphones, Honor was planning to launch Wi-Fi Routers and smart speakers in India.

The brand had also planned to launch its Smart TV, which it may launch in the fourth quarter.

<\/body>","next_sibling":[{"msid":79258971,"title":"Vodafone Idea adds highest broadband users in August","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-adds-highest-broadband-users-in-august\/79258971","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79259007,"entity_type":"ARTICLE","title":"Honor smartphone brand needs to invest significantly in India under new management: Analysts","synopsis":"China's Honor brand will need to invest significantly in India to make a comeback and to compete with stronger rivals like Xiaomi and Realme under the new management once the Huawei sale is completed, analysts said.","titleseo":"telecomnews\/honor-smartphone-brand-needs-to-invest-significantly-in-india-under-new-management-analysts","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1983,"shares":0,"engagementtimems":9194000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-11-17 13:12:50","lastupd":"2020-11-17 13:12:50","breadcrumbTags":["Honor smartphones","huawei","Xiaomi","Devices","Huawei sells off Honor","Honor India","honor brand","counterpoint research","Digital China","Honor Smartphones in India"],"secinfo":{"seolocation":"telecomnews\/honor-smartphone-brand-needs-to-invest-significantly-in-india-under-new-management-analysts"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2020-11-17" data-index="article_1">

荣誉智能手机品牌在印度需要重大投资,在新管理:分析师

中国的荣誉品牌需要在印度投资显著卷土重来和与更强的竞争对手,如小米和Realme根据新的管理华为销售完成后,分析师表示。

丹麦汗
  • 发布于2020年11月17日下午01:12坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
新德里:中国尊敬的品牌需要在印度投资显著卷土重来,与更强的竞争对手小米和Realme根据新的管理一旦华为销售完成后,分析师表示。

华为技术销售预算品牌智能手机单位荣誉的一个财团的30多个代理商和经销商,根据签署的一份联合声明中40家公司参与购买。此举旨在保持品牌活在供应链压力由于美国的制裁。

华为不持有任何股份在新的荣誉公司出售后,根据声明,与买家建立一个新公司,深圳音响的新信息技术,使购买。所有权的改变不会影响荣誉的发展方向,该声明说。

广告
“请继续收看我们会分享更多信息关于我们的新旅程很快,”印度品牌的发言人在一份声明中说。

“这是好消息,荣誉在印乐动扑克度。荣誉在印度品牌熟悉但其他品牌已经提高了它们的存在。他们将不得不从头开始,”塔伦帕沙克,副主管对比研究说。荣誉在印度有大约0.5%的市场份额。

上端”为市场有助于1/4th和荣誉产品可以保持竞争力,但明显在印度投资,”帕沙克说。

读也


荣誉目前只卖几华为移动服务运行的智能手机型号(HMS),这是一个替代谷歌移动服务(GMS)。它最近推出了智能手机的预算- 9和9 s - 10000价格sub-Rs类别。

品牌曾计划在5000年在印度经常使用的移动应用程序的HMS或AppGallery,现在可以通过最新的荣誉9 x专业智能手机。

荣誉卷土重来根据新的管理,需要关注价格段以及更好的设计和规范。“需要几个季度荣誉建设势头如果他们展示自己的决心,在印度投资。半心半意的方法不会在印度工作,”辛格Navkendar, IDC研究主管说。

帕沙克说,荣誉之前的成功高度依赖于强大的研发支持从华为。也分享了与华为供应链优化产品开发成本。

广告
“从长远来看,没有研发的支持,从华为供应链共享和特别是麒麟芯片组,荣誉必须重建其分化,和竞争优势,在激烈的市场竞争中,“他补充说。

在过去的一年,纪念改变了关注物联网(物联网)在印度和笔记本类别。有了聪明的乐队,smartwatches和耳机,荣誉计划在印度推出wi - fi路由器和聪明的扬声器。

品牌也计划推出其智能电视,它可能会在第四季度推出。

  • 发布于2020年11月17日下午01:12坚持
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\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: China's Honor brand<\/a> will need to invest significantly in India to make a comeback and to compete with stronger rivals like Xiaomi<\/a> and Realme under the new management once the Huawei<\/a> sale is completed, analysts said.

Huawei Technologies is selling its budget brand smartphone unit Honor to a consortium of over 30 agents and dealers, according to a joint statement signed by 40 companies involved in the purchase. The move is aimed at keeping the brand alive amid supply chain pressures caused by US sanctions.

Huawei will not hold any shares in the new Honor company after the sale, according to the statement, with the buyers setting up a new company, Shenzhen Zhixin New Information Technology, to make the purchase. The change of ownership will not impact Honor's development direction, the statement said.

\"Please stay tuned as we will share more information about our new journey soon,\" the brand's India spokesperson said in a statement.

\"It's good news for Honor in India. Honor has a brand familiarity in India but other brands have scaled up their presence. They will have to start from scratch,\" Tarun Pathak, associate director at
Counterpoint Research<\/a> said. Honor has around 0.5% market share in India.

\"As the market in the upper end contributes to only 1\/4th and Honor products can remain competitive here but it has to invest significantly in India,\" Pathak said.

Read also<\/h4>
<\/a><\/figure>
Huawei to sell $15 billion Honor unit to Shenzhen government, Digital China, others: Sources<\/a><\/h5><\/div>
<\/a><\/figure>
Huawei sells off budget phone brand Honor as US pressure bites<\/a><\/h5><\/div><\/div><\/div>
Honor currently sells only a few smartphone models that run Huawei Mobile Services (HMS), which is an alternative to Google Mobile Services (GMS). It recently launched budget smartphones -- 9A and 9S -- in the sub-Rs 10,000 price category.

The brand was previously aiming to onboard 5000 mobile applications that are frequently used in India to its HMS or AppGallery, which is now available through its latest Honor 9X Pro smartphone.

To make a comeback under the new management, Honor needs to focus on the price segment along with better design and specification. \"It will take a few quarters for Honor to build the momentum if they show commitment and make investments in India. Half-hearted approach will not work in India,\" Navkendar Singh, research director at IDC said.

Pathak said that Honor's previous success highly relied on the strong R&D support from Huawei. It also shared the supply chain with Huawei to optimize products development costs.

\"In the long term, without the R&D support, supply chain sharing and especially the Kirin chipsets from Huawei, Honor will have to rebuild its differentiation, and competitive edge, in the intense market competition,\" he added.

In the last one year, Honor shifted its focus on Internet of Things (IoT) and laptop categories in India. Having launched smart bands, smartwatches and earphones, Honor was planning to launch Wi-Fi Routers and smart speakers in India.

The brand had also planned to launch its Smart TV, which it may launch in the fourth quarter.

<\/body>","next_sibling":[{"msid":79258971,"title":"Vodafone Idea adds highest broadband users in August","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-adds-highest-broadband-users-in-august\/79258971","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":79259007,"entity_type":"ARTICLE","title":"Honor smartphone brand needs to invest significantly in India under new management: Analysts","synopsis":"China's Honor brand will need to invest significantly in India to make a comeback and to compete with stronger rivals like Xiaomi and Realme under the new management once the Huawei sale is completed, analysts said.","titleseo":"telecomnews\/honor-smartphone-brand-needs-to-invest-significantly-in-india-under-new-management-analysts","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":1983,"shares":0,"engagementtimems":9194000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2020-11-17 13:12:50","lastupd":"2020-11-17 13:12:50","breadcrumbTags":["Honor smartphones","huawei","Xiaomi","Devices","Huawei sells off Honor","Honor India","honor brand","counterpoint research","Digital China","Honor Smartphones in India"],"secinfo":{"seolocation":"telecomnews\/honor-smartphone-brand-needs-to-invest-significantly-in-india-under-new-management-analysts"}}" data-news_link="//www.iser-br.com/news/honor-smartphone-brand-needs-to-invest-significantly-in-india-under-new-management-analysts/79259007">