独家
Hooq改变战略，挑战Netflix，亚马逊Prime，继续专注于电信合作伙伴关系
Kapoor表示，在智能手机快速普及和数据价格下降的推动下，印度的OTT领域将大幅发展。
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Airtel又在7个州提高最低充值费率
周二，Airtel停止了在安得拉邦、比哈尔邦、惠普邦、拉贾斯坦邦、东北邦、卡纳塔克邦和北方邦的最低充值计划，有效地将这些邦的基本费率提高了57%。
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Hooq的董事总经理Salil Kapoor告诉ET，通过与电信运营商和互联网服务提供商(isp)的合作方式，该公司已经超过了100万用户，现在正朝着成为一个独立的OTT (over- top)播放器或应用程序的方向发展，直接面向用户。
Kapoor表示，在智能手机快速普及和数据价格下降的推动下，印度的OTT领域将大幅发展。
HOOQ是新加坡电信、索尼影视和华纳兄弟于2015年1月成立的合资企业，除印度外，目前还在菲律宾和泰国运营。
根据亚洲媒体合作伙伴(MPA)的报告，到2020年，印度活跃的OTT视频用户预计将增长到1.05亿。另一份报告称，到2021年，全球OTT视频市场预计将达到647.8亿美元。
这位高管表示，优质内容有巨大的空间，在印度主要是好莱坞内容，因为许多地区和当地语言的内容很容易通过广播和电视频道获得。
他说:“新千禧一代想要观看高质量的节目，这就是为什么我们看到印度对好莱坞内容的巨大需求在增长……我们看到很多人正在改变他们的观看习惯，从观看常规的线性电视到根据他们的选择随时随地在线观看节目和电影，所以这个市场非常有活力，有很多行动。”
亚马逊Prime和Netflix也在与这些顶级电信公司合作，以打入市场。Hotstar最近也与依赖Jio的JioTV应用程序。
印度电信运营商最近开始聚合来自Hooq等聚合器的视频内容，围绕其在印度的高速4G网络构建一个数字生态系统。此前，Jio已商业化推出，为印度用户提供免费的捆绑数字内容服务。
分析人士表示，这种合作关系为内容聚合商提供了一个分发平台，并使电信公司能够通过更多的数据消费获得更多收入，并提高客户粘性。
电信公司最近在内容聚合方面的努力将成为一种催化剂，导致许多新的合作伙伴关系。“这些合作伙伴关系使我们能够为他们所有的客户提供高质量的内容。这些合作关系很好，它们对每个人都有效，包括那些可以获得世界级内容的消费者。”
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Salil Kapoor, managing director at Hooq, told ET, that having crossed a million subscribers through its approach of partnerships with telecom operators and internet service providers (ISPs), the company is now moving towards becoming a standalone OTT (over-the-top) player, or app, targeting subscribers directly.
Kapoor said that India\u2019s OTT space is set to take off in a big way, driven by rapid smartphone uptake and falling data prices.
<\/div><\/div>\u201cThe online consumption of video is increasing rapidly. A lot of subscribers will be willing to pay for content, which will be good for the OTT business,\u201d he said, but cautioned that the country is still a largely free services market, and there could be challenges when it comes to charging for content.
HOOQ is a start-up joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. Besides India, it currently operates in the Philippines and Thailand.
According to a Media Partner Asia (MPA) report, India\u2019s active OTT video subscribers are expected to grow to 105 million by 2020. A separate report said that the global OTT video market is expected to reach $64.78 billion by 2021.
The executive said that there is a huge space for premium content, which is primarily Hollywood content in India because lot of regional and local language content is easily available across broadcasting and TV channels.
\u201c\u2026the new millennials want to watch good quality shows and that's why we see huge demand building up for Hollywood content in India\u2026 we see that lot of people are changing their viewing habits from watching regular linear TV to watching shows and movies online anywhere and anytime as per their choice, so it's hugely vibrant and lot of action is there in this market,\u201d he said.
HOOQ is a start-up joint venture established in January 2015 by Singtel, Sony Pictures Television and Warner Bros. Besides India, it currently operates in the Philippines and Thailand.
According to a Media Partner Asia (MPA) report, India\u2019s active OTT video subscribers are expected to grow to 105 million by 2020. A separate report said that the global OTT video market is expected to reach $64.78 billion by 2021.
The executive said that there is a huge space for premium content, which is primarily Hollywood content in India because lot of regional and local language content is easily available across broadcasting and TV channels.
\u201c\u2026the new millennials want to watch good quality shows and that's why we see huge demand building up for Hollywood content in India\u2026 we see that lot of people are changing their viewing habits from watching regular linear TV to watching shows and movies online anywhere and anytime as per their choice, so it's hugely vibrant and lot of action is there in this market,\u201d he said.
<\/div><\/div>Hooq is currently working with India\u2019s leading telecom operators Bharti Airtel<\/a> and Vodafone<\/a>, along with Hyderabad-based ISP ACT FiberNet<\/a>. These service providers buy premium content from Hooq and offer to their respective customers in India.
Amazon Prime and Netflix are also working with these top telcos to make inroads into the market. Hotstar too recently tied-up with Reliance Jio<\/a> for the telco\u2019s JioTV application.
Indian telecom operators have lately started aggregating video content from aggregators like Hooq to build a digital ecosystem around their high-speed 4G networks in India, following the commercial launch of Jio, which is offering free bundled digital content services to its users in India.
Analysts say that such partnerships provide a distribution platform to content aggregators, and allow telcos to in building up more revenues in terms of more data consumption, and increase customer stickiness.
This recent push by telcos on content aggregation will act as a catalyst, leading to a lot of new partnerships. \u201cThese partnerships give the access for good quality content that we bring on the table for all the customers that they have. These partnerships are good, they work for everybody including consumers who get access to world-class content,\u201d Kapoor said. <\/div><\/div>
Amazon Prime and Netflix are also working with these top telcos to make inroads into the market. Hotstar too recently tied-up with Reliance Jio<\/a> for the telco\u2019s JioTV application.
Indian telecom operators have lately started aggregating video content from aggregators like Hooq to build a digital ecosystem around their high-speed 4G networks in India, following the commercial launch of Jio, which is offering free bundled digital content services to its users in India.
Analysts say that such partnerships provide a distribution platform to content aggregators, and allow telcos to in building up more revenues in terms of more data consumption, and increase customer stickiness.
This recent push by telcos on content aggregation will act as a catalyst, leading to a lot of new partnerships. \u201cThese partnerships give the access for good quality content that we bring on the table for all the customers that they have. These partnerships are good, they work for everybody including consumers who get access to world-class content,\u201d Kapoor said. <\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","HashCode":{"minfo":"-643356296","minfoseo":"-643356296"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"key":{"0":{"keyid":"2869877","value":"HooQ","smid":"0","keynameseo":"HooQ","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"15492","value":"Vodafone","smid":"0","keynameseo":"Vodafone","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"1658539","value":"VoD","smid":"0","keynameseo":"VoD","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"6354504","value":"Reliance Jio","smid":"0","keynameseo":"Reliance-Jio","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"1245953","value":"OTT","smid":"0","keynameseo":"OTT","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"128682","value":"Netflix","smid":"0","keynameseo":"Netflix","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"18635","value":"Amazon","smid":"0","keynameseo":"Amazon","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"15491","value":"Airtel","smid":"0","keynameseo":"Airtel","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"2730108","value":"ACT Fibernet","smid":"0","keynameseo":"ACT-Fibernet","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Danish Khan","aunameseo":"danish-khan","artauid":"479206691","artauemail":"danish.khan@timesinternet.in","auFullName":"Danish Khan","pubname":"ETTelecom","designame":"Assistant Editor - Telecom","audetailsxml":{"authordetails":[],"details":{"detail":[{"@attributes":{"type":"occupation"}},{"@attributes":{"type":"beat"}}]}},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":"88675626","auagencyname":"ETTelecom","autype":"GENERAL"}},"similarlytagged":[{"msid":"75502263","stname":"Video streaming service HOOQ shuts down","artsyn":"The online video streaming service HOOQ has shut down, the company announced. 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However, subscribers in the country\u2019s 3G circles can only use the free data in night from 12 AM till 6 AM, even as having a 4G phone is mandatory for them to avail the offer.","seolocation":"telecomnews\/vodafone-offers-10-gb-data-at-1gb-rate-for-new-4g-handset-users-but-theres-a-catch","seolocationalt":"\u200bVodafone offers 10 GB data at 1GB rate for new 4G handset users, but there's a catch","url_seo":"vodafone-offers-10-gb-data-at-1gb-rate-for-new-4g-handset-users-but-theres-a-catch"},"47429977":{"msid":"47429977","stname":"Streaming service Hooq to enter India","artsyn":"Hooq wants to become the primary and legal platform for users who would otherwise take to the internet to download pirated content illegally, which is mostly unreliable and fret with viruses.","seolocation":"streaming-service-hooq-to-enter-india","seolocationalt":"Streaming service Hooq to enter India","url_seo":"streaming-service-hooq-to-enter-india"}}}}" data-news-images="[{"msid":"58110810","msname":"HOOQ is a joint venture of SingTel, Sony Pictures Television and Warner Bros","msnameseo":"hooq-is-a-joint-venture-of-singtel-sony-pictures-television-and-warner-bros","mediatype":"1","artdate":"2017-04-10 17:37:00.0","caption":" HOOQ is a joint venture of SingTel, Sony Pictures Television and Warner Bros"}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
