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一场错过的高尔夫比赛如何导致探索频道和华纳传媒的合并

2018年，AT&T以1087亿美元的价格收购了华纳传媒(WarnerMedia)。对于去年上任的首席执行官斯坦基来说，华纳传媒成了一个沉重的负担。他希望减轻AT&T的财务压力。该公司在5G手机服务的竞争中投入巨资，包括在今年2月的无线频谱拍卖中花费234亿美元。

  • 路透
  • 2021年5月18日，美国标准时间08:08
一场错过的高尔夫比赛如何导致探索频道和华纳传媒的合并
作者:克里斯托·胡、肯尼思·李
这一切都始于两个朋友的同情。

发现今年2月的一个周日下午，美国电话电报公司首席执行官大卫·扎斯拉夫给美国电话电报公司首席执行官约翰·斯坦基发了一封电子邮件，抱怨COVID-19大流行导致他们错过了在加州举行的美国电话电报公司卵石滩高尔夫锦标赛，这两位朋友原计划在那里见面。

在读完Zaslav的邮件后，Stankey拿起了电话，两人聊了两个小时，邮件中有一个人在打高尔夫球，还有一个人戴着太阳镜。

谈话转到正事上。仅仅三个月后，周一就宣布了一项合并交易Discovery和AT&T之间的竞争WarnerMedia企业价值超过1200亿美元。

本文对这笔交易如何达成的描述，是基于对Stankey和Zaslav的采访以及与这笔交易关系密切的消息人士提供的细节。

2018年，AT&T以1087亿美元的价格收购了华纳传媒(WarnerMedia)。对于去年上任的首席执行官斯坦基来说，华纳传媒成了一个沉重的负担。他希望减轻AT&T的财务压力。该公司在5G手机服务的竞争中投入巨资，包括在今年2月的无线频谱拍卖中花费234亿美元。

斯坦基认为，无论拥有HBO、CNN和TNT的华纳传媒(WarnerMedia)表现得多好，其价值都不会反映在AT&T的股价上。投资者仍将该公司主要视为一家无线运营商。

另一方面，扎斯拉夫想在媒体上加倍下注。电视流媒体的兴起，让拥有Food Network、TLC和OWN等生活方式网络的探索频道(Discovery)陷入了竞争Netflix Inc .)，华特迪士尼公司而且Amazon.com Inc .)．

扎斯拉夫认为探索探索需要扩大规模，并认为其在2018年以146亿美元收购斯克里普斯网络互动公司还不够。他曾短暂地考虑过将探索频道与维亚康姆(Viacom)和哥伦比亚广播公司(CBS)合并的想法，后者本身也在2019年进行合并。但什么都没有实现。

Discovery和AT&T的首席执行官开始定期交谈。Stankey从AT&T总部所在的达拉斯飞到Zaslav位于纽约格林威治村的褐砂石住宅中与他会面，随后有顾问加入谈判。

AT&T将从华纳传媒(WarnerMedia)的免税分拆中获得430亿美元，华纳传媒将与探索探索合并。

Zaslav将领导合并后的公司，Discovery股东将拥有29%的股份。

关注并与我们联系，脸谱网，Linkedin，Youtube
\"How<\/figure>By Krystal Hu and Kenneth Li
<\/strong>
It all started with two friends commiserating.

Discovery<\/a> Inc CEO David Zaslav emailed his counterpart at AT&T Inc, John Stankey, on a Sunday afternoon in February to lament how the COVID-19 pandemic had led to them missing the AT&T Pebble Beach golf tournament in California, where the two friends had planned to meet.

After reading Zaslav's email, which included emojis of a person playing golf and another one with sunglasses, Stankey got on the phone, and the pair spoke for two hours.

<\/div><\/div>The conversation turned to business. That led barely three months later to the announcement on Monday of a merger deal<\/a> between Discovery and AT&T's WarnerMedia<\/a> with an enterprise value of more than $120 billion.

This account of how the transaction came together is based on details from interviews with Stankey and Zaslav as well as from sources close to the deal.

WarnerMedia, which AT&T acquired for $108.7 billion in 2018, had become an albatross for Stankey, who came in as CEO last year. He wanted to reduce the strain on AT&T's finances. The company was investing heavily in the race for 5G phone services, including spending $23.4 billion in a wireless spectrum auction in February.

Stankey felt that no matter how well WarnerMedia, which owns HBO, CNN and TNT, performed, its value would not be reflected in AT&T's share price. Investors still valued the company primarily as a wireless carrier.

Zaslav, on the other hand, wanted to double down in media. The rise of TV streaming had left Discovery, owner of lifestyle networks such as Food Network, TLC and OWN, competing against Netflix Inc<\/a>, Walt Disney Co<\/a> and Amazon.com Inc<\/a> .

Zaslav believed Discovery needed scale and felt its $14.6 billion acquisition of Scripps Networks Interactive in 2018 was not enough. He flirted briefly with the idea of combining Discovery with Viacom and CBS, which was itself in the process of merging in 2019. But nothing materialized.

<\/div><\/div>The Discovery and AT&T CEOs started talking regularly. Stankey flew from Dallas, where AT&T is headquartered, to meet Zaslav at his Greenwich Village brownstone in New York City for negotiations, later joined by advisers.

AT&T stands to receive $43 billion in the tax-free spin-off of WarnerMedia, which will be merged with Discovery.

Zaslav will lead the combined company, which will be 29% owned by Discovery shareholders.
<\/div><\/div>
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