X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用
\"\"
<\/span><\/figcaption><\/figure>Bengaluru: Tier 2 cities and beyond has been the key behind explosive app growth in the country and rural India<\/a> is the next big pivot for app growth in 2022, a new report has shown.

The quest for app installs<\/a> became intense with the share of non-organic installs rising from 8.3 per cent to almost 70 per cent of total installs (from 2020 to 2021), according to data from SaaS mobile marketing analytics<\/a> and attribution platform AppsFlyer<\/a>.

With 83 per cent of non-organic installs stemming from non-metro cities, adopting a focused regional strategy will be the promising next step for new user growth, the report said.

\"The New Bharat that lives within Tier-II cities and beyond has been key behind India<\/a>'s explosive app growth. With an impressive spike in markets other than India's top cities over the last year, these New Bharat users are now actively contributing to India's mobile-first economy,\" said Sanjay Trisal, General Manager of INSEA\/ANZ, AppsFlyer.

This growth is here to stay as India reaches a billion mobile users, he added.

The share of paying non-organic users saw a significant increase (47 per cent), coinciding with lockdowns in several key states during the second wave, indicating that in-app purchases tend to be seasonal or event-driven.

Rural India demonstrates a promising opportunity for app marketers (particularly in finance, gaming, news, shopping, utilities and entertainment) with the surge in rural mobile-first users while overall share of non-organic installs of India's largest metropolitan cities dipped.

Categories like travel (4.65 per cent) and Food and Drink (2.51 per cent) are more popular on iOS, while finance, health, fitness and shopping also have higher-than-average usage among iOS users.

Due to its hyper-growth, the food and drink sector suffered heavily from mobile and fraud with a 37.43 per cent fraud rate followed by travel, entertainment and finance, the report said.

<\/body>","next_sibling":[{"msid":89540102,"title":"Chinese company denies alleged IP infringement of ASML","entity_type":"ARTICLE","link":"\/news\/chinese-company-denies-alleged-ip-infringement-of-asml\/89540102","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":89540131,"entity_type":"ARTICLE","title":"How rural India is next big pivot for app growth in 2022","synopsis":"Tier 2 cities and beyond has been the key behind explosive app growth in the country and rural India is the next big pivot for app growth in 2022, a new report has shown.","titleseo":"telecomnews\/how-rural-india-is-next-big-pivot-for-app-growth-in-2022","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":480,"shares":0,"engagementtimems":1724000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-02-13 11:23:12","lastupd":"2022-02-13 11:29:29","breadcrumbTags":["apps","app installs","rural india","MVAS\/Apps","india","indian economy","SaaS mobile marketing analytics","appsflyer"],"secinfo":{"seolocation":"telecomnews\/how-rural-india-is-next-big-pivot-for-app-growth-in-2022"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-02-13" data-index="article_1">

印度农村如何下一个2022年大主应用程序增长吗

二线城市,除了背后的关键应用的爆炸式增长的国家和印度农村的下一个大主应用程序增长在2022年,一个新的报告显示。

  • 更新于2022年2月13日上午11:29坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
班加罗尔:二线城市,除了背后的关键应用的爆炸式增长,印度农村是下一个大主应用程序增长在2022年,一个新的报告显示。

追求应用程序安装变得激烈的无机总安装的安装几乎从8.3%上升到70%(从2020年到2021年),数据显示SaaS移动营销分析和归因平台AppsFlyer。

83%的无机安装等非大都市城市源于,采用集中区域战略将是有前景的新用户增长的下一步,该报告说。

广告
“新巴拉特住在第二层以外的城市和背后的关键印度应用的爆炸式增长。与其他令人印象深刻的上升市场比印度最大的城市在过去的一年,这些新巴拉特用户现在积极促成印度移动先行”的经济,”总经理说Sanjay Trisal INSEA /澳新银行,AppsFlyer。

这种增长在这里呆在印度达十亿手机用户,他补充说。

支付的份额无机用户看到一个显著增加(47%),与锁定在一些关键州在第二波,表明应用内购买季节性或事件驱动。

印度农村演示了一个有前途的机会应用营销人员(特别是在金融、游戏、新闻、购物、公用事业和娱乐)和农村用户尝试同时总体份额激增的无机安装印度最大的城市下降。乐动扑克

类别像旅游(4.65%)和食品和饮料(2.51%)更受欢迎在iOS,而金融、医疗、健身和购物也高于使用iOS用户。

由于其高速发展,食品和饮料行业遭受严重从移动和欺诈欺诈率37.43%其次是旅游、娱乐和金融,报告说。

广告
  • 发布于2022年2月13日上午11:23坚持
是第一个发表评论。
现在评论

评论

现在评论 阅读评论(1)

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
  • 家
  • 乐动扑克
  • 印度农村如何下一个2022年大主应用程序增长吗
\"\"
<\/span><\/figcaption><\/figure>Bengaluru: Tier 2 cities and beyond has been the key behind explosive app growth in the country and rural India<\/a> is the next big pivot for app growth in 2022, a new report has shown.

The quest for app installs<\/a> became intense with the share of non-organic installs rising from 8.3 per cent to almost 70 per cent of total installs (from 2020 to 2021), according to data from SaaS mobile marketing analytics<\/a> and attribution platform AppsFlyer<\/a>.

With 83 per cent of non-organic installs stemming from non-metro cities, adopting a focused regional strategy will be the promising next step for new user growth, the report said.

\"The New Bharat that lives within Tier-II cities and beyond has been key behind India<\/a>'s explosive app growth. With an impressive spike in markets other than India's top cities over the last year, these New Bharat users are now actively contributing to India's mobile-first economy,\" said Sanjay Trisal, General Manager of INSEA\/ANZ, AppsFlyer.

This growth is here to stay as India reaches a billion mobile users, he added.

The share of paying non-organic users saw a significant increase (47 per cent), coinciding with lockdowns in several key states during the second wave, indicating that in-app purchases tend to be seasonal or event-driven.

Rural India demonstrates a promising opportunity for app marketers (particularly in finance, gaming, news, shopping, utilities and entertainment) with the surge in rural mobile-first users while overall share of non-organic installs of India's largest metropolitan cities dipped.

Categories like travel (4.65 per cent) and Food and Drink (2.51 per cent) are more popular on iOS, while finance, health, fitness and shopping also have higher-than-average usage among iOS users.

Due to its hyper-growth, the food and drink sector suffered heavily from mobile and fraud with a 37.43 per cent fraud rate followed by travel, entertainment and finance, the report said.

<\/body>","next_sibling":[{"msid":89540102,"title":"Chinese company denies alleged IP infringement of ASML","entity_type":"ARTICLE","link":"\/news\/chinese-company-denies-alleged-ip-infringement-of-asml\/89540102","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":89540131,"entity_type":"ARTICLE","title":"How rural India is next big pivot for app growth in 2022","synopsis":"Tier 2 cities and beyond has been the key behind explosive app growth in the country and rural India is the next big pivot for app growth in 2022, a new report has shown.","titleseo":"telecomnews\/how-rural-india-is-next-big-pivot-for-app-growth-in-2022","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":480,"shares":0,"engagementtimems":1724000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-02-13 11:23:12","lastupd":"2022-02-13 11:29:29","breadcrumbTags":["apps","app installs","rural india","MVAS\/Apps","india","indian economy","SaaS mobile marketing analytics","appsflyer"],"secinfo":{"seolocation":"telecomnews\/how-rural-india-is-next-big-pivot-for-app-growth-in-2022"}}" data-news_link="//www.iser-br.com/news/how-rural-india-is-next-big-pivot-for-app-growth-in-2022/89540131">