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\"<p>How
How Twitter can fix itself. (Image courtesy: iStock)<\/span><\/figcaption><\/figure>By Greg Bensinger
<\/strong>
Twitter<\/a> has lagged behind its social media peers in recent years, failing to keep pace in new services, acquisitions, user growth, and stock price. Consider that its most memorable innovation was doubling the tweet character limit to 280, and that was more than four years ago.

The site has just plodded along, content to be a plaything for corporate public relations, journalists, and politicians. It’s not all that popular with regular folks, who instead turn to Facebook<\/a>, Instagram, and YouTube. And for many years that afforded Twitter less scrutiny, until Donald Trump<\/a> became a Twitter power user.

There has been much discussion recently about Facebook’s polarizing effects and the spread of hate, racism and misinformation on its parent Meta’s platforms, after a whistleblower released a huge cache of internal documents about the company. Much of the same can be found on Twitter; trolls, bigots and outright lies wend their way into Twitter feeds alongside more anodyne fare. It’s just a smaller audience.

The company now has the opportunity to inject some life into what has become a stagnant, albeit highly addictive, service after its co-founder Jack Dorsey<\/a> said on Monday he would relinquish his role as chief executive and, sometime next year, his board seat. Investors’ hopes for new blood sent the company’s stock soaring briefly, only to fall back to earth after Dorsey revealed his successor is a 10-year veteran of the company, the most recent chief technology officer and a relative unknown. “Twitter probably needs a more dramatic management change than what has been announced,” Mark Mahaney, a longtime tech analyst, said.

Dorsey has split his duties since 2015 between Twitter and the payments company Square (now Block), where he’ll go full time. With the undivided attention of the new chief executive, Parag Agrawal<\/a>, there are some changes Twitter ought to institute to clean up the service and make it a more robust competitor to Facebook and YouTube, among others.

First, Agrawal must restore trust in the site by better policing misinformation spread by politicians and celebrities. Like Facebook, Twitter has sparingly enforced community standards against its best-known users, despite strong evidence that politicians are more likely to be believed than regular folks — even, or perhaps especially, when they are spouting falsehoods.

For instance, Twitter allowed to stand a September tweet from the musician Nicki Minaj that falsely tied the COVID vaccination to impotence. That tweet garnered tens of thousands of likes. And Twitter was slow to act upon Trump, who freely spread falsehoods about the coronavirus and voting, leading up to the Jan. 6 siege of the Capitol building. Agrawal’s mettle will surely be tested if, as expected, Trump runs again for president.

Second, Agrawal needs to reel in the bots. Twitter is infested with fake accounts and automated trolls that can degrade the experience for earnest users and too often result in bigoted or sexist invective. Tallying them has become a fool’s errand, and users are left wondering whether misinformation or personal attacks are from a reliable source or from a software program.

Anil Dash, chief executive of the programming company Glitch and a tech industry veteran, told me that simply eliminating bots “would get rid of some of the most potentially valuable, useful and fun accounts on the service” — accounts that tweet out a phrase or sentence a day from “Moby Dick,” for instance. He suggested, instead, that Twitter more clearly label the accounts and require their creators to register them with the company.

Labeling works only so well, of course. Too often, labels on misinformation posts contain mealy-mouthed language like “disputed” or “misleading,” or they ineffectually direct users to other sites for more definitive information. By one measure, Twitter’s own data showed that such labels contributed to a decrease in some of the spread of offending tweets of just 29%. A recently announced change calling greater attention to the labels is a step in the right direction. But if Twitter won’t remove outright lies about democracy, climate change or the pandemic, Agrawal can see to it that Twitter’s labels more convincingly dispel those myths.

More human moderation would be a plus, too. Automated systems let too much garbage through. And like its larger competitors, Twitter has too few systems in place to detect violations abroad where less commonly spoken languages dominate, meaning hateful speech can easily slip through. Humans in the loop can also put greater scrutiny on those accounts with the most followers and retweets.

Eric Goldman<\/a>, a Santa Clara University law professor, suggested to me a more radical approach: banning political accounts. “Every time Twitter tries to fact-check or moderate politicians, it makes another political enemy who becomes hellbent on regulating Twitter out of existence,” Goldman wrote in an email.

A ban seems extreme, as Twitter has proved valuable as a way to communicate directly and promptly with constituents. Still, it’s worth considering Goldman’s suggestion that politicians’ accounts carry identifiers and that they be subject to greater restrictions on whom they can block and what content they can moderate.

Agrawal will need to develop thick skin. His predecessor was hauled before Congress three times in just the past couple of years, where lawmakers alleged he both stifled free speech and allowed far too much speech to remain on Twitter.

The social media experts I reached out to agreed that Twitter needs to institute paid subscription services that are more comprehensive than its recently introduced $3-per-month Blue service, which gives users access to features like recalling errant tweets and seeing some news articles ad-free. This would serve to limit Twitter’s need to collect as much personal data as it does to feed its advertising business, but also open up opportunities for creative new ways to use the service, such as exclusive content.

In his resignation letter, Dorsey said he wished for Twitter to be the most transparent company in the world — that should include working closely with researchers and admitting mistakes. In that spirit, Twitter should also carry through on Dorsey’s promise to Congress in March to give users greater transparency and control over how the company uses algorithms. If Agrawal doesn’t do it, Congress may force the matter.

There are other things Twitter can do. Kate Starbird, a professor of human-computer interaction at the University of Washington, suggested the company invest in media literacy campaigns so that users can better interpret the tweets they see. And Nate Persily, a professor at Stanford Law School, proposed that Twitter establish independent boards to set standards for global elections and for oversight of the company’s algorithms.

Twitter can be fun, surprising, funny, irreverent and germane. There is simply no better place to rapidly find the day’s news and to fire off ephemeral comments on global events. Here’s hoping the new chief can make it a far less toxic place, too.

And for Pete’s sake, Agrawal, please give us an edit button.
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Twitter如何修复呢

首席执行官帕尔Agrawal必须恢复信任网站更好的政策错误信息由政治家和名人传播……

  • 更新2021年12月4日08:04点坚持

< p > Twitter如何修复本身。(图片来源:iStock) < / p >
Twitter如何修复本身。(图片来源:iStock)
由Greg Bensinger
推特近年来落后于社会媒体同行,未能跟上新服务,收购,用户增长和股价。认为最难忘的创新是翻倍推280字符的限制,这是四年多前。

该网站刚刚,一面内容企业公共关系是一个玩物,记者和政治家。不太受欢迎的普通人,而不是转向脸谱网Instagram, YouTube。和多年来给予Twitter更少的审查,直到唐纳德·特朗普成为一个Twitter用户。

广告
最近有很多讨论关于Facebook的极化效应和讨厌的传播,种族主义和错误信息在其母元平台上,后一个告密者发布了一个巨大的公司的内部文件缓存。同样的可以在Twitter上找到;巨魔,偏执狂和彻头彻尾的谎言走进入Twitter feed和平淡无奇的票价。它只是一个小观众。

公司现在有机会注入一些活力已经成为停滞不前,虽然很容易上瘾,服务后其联合创始人Jack Dorsey周一表示,他将放弃担任首席执行官,明年的某个时候,他的董事会席位。投资者希望新鲜血液发送公司的股票飙升的短暂,才落到地面后Dorsey透露他的继任者是10年经验的公司,最近的首席技术官和一个相对不明。“Twitter可能需要一个更显著的管理变化比已经宣布,”Mark Mahaney,资深技术分析师说。

多西,Twitter和自2015年以来,他的职责分担支付公司广场现在(块),他会去的地方。一心一意的新任首席执行官,Parag Agrawal,有一些变化Twitter应该学会清理服务,使它成为一个更强大的竞争对手Facebook和YouTube,等等。

首先,Agrawal必须重建信任的网站更好的监管由政治家和名人传播的错误信息。像Facebook、Twitter对其最有名的用户很少执行社区标准,尽管有强有力的证据表明,政客们更有可能比普通人,甚至认为,或许当他们喋喋不休地说谎言。

广告
例如,Twitter允许站9月推的音乐家尼基•米纳什错误地把COVID接种阳痿。微博获得成千上万的喜欢。特朗普和Twitter上行动缓慢,他自由传播谎言的冠状病毒和投票,1月6日之前围攻的国会大厦。Agrawal鼓起勇气肯定会被测试,如果不出所料,特朗普再次运行为总统。

第二,Agrawal需要卷的机器人。Twitter是上爬满了假账户和自动化的巨魔,会降低正式用户的体验,往往导致偏执或性别歧视的谩骂。理货他们已经成为徒劳的,用户离开是否错误或人身攻击来自可靠来源或从一个软件程序。

编程公司的首席执行官Anil Dash故障和科技产业老兵,告诉我,简单地消除机器人”将摆脱一些最潜在有价值的,有用的和有趣的账户服务”——账户,推一个短语或句子每天从“白鲸记”,例如。相反,他建议Twitter账户和要求他们的创造者更清楚标签注册的公司。

标签只能这么好,当然可以。标签错误信息的帖子常常含有不直率的语言如“有争议的”或“误导”,或者他们无效地直接用户其他网站更明确的信息。通过一项措施,Twitter的数据显示,这样的标签有助于减少一些冒犯微博传播的仅为29%。最近宣布的变化要求更加重视标签是在正确的方向上迈出的一步。但如果Twitter不会删除民主撒弥天大谎,气候变化或大流行,Agrawal可以看到,Twitter的标签更令人信服地消除这些神话。

更多的人类节制者优先。自动化系统让太多的垃圾。和更大的竞争对手一样,Twitter已经太少系统检测违反国外少,一般口语占主导地位,意义可恨的演讲很容易蒙混过关。人类的循环也可以施加更严格的审查这些账户最多的追随者和转发。

埃里克高盛圣克拉拉大学法律教授建议我一个更激进的方法:禁止政治账户。“每次Twitter试图核实或温和的政治家,这让另一个政治敌人变成疾驰的调节Twitter上的存在,”高盛在一封电子邮件中写道。

禁令似乎极端,因为Twitter已经证明有价值的作为一种直接沟通并及时与选民。不过,高盛的建议值得考虑,政客们的账户进行标识,他们受到更大的限制他们可以阻止什么内容可以温和。

Agrawal需要开发厚的皮肤。他的前任在国会被拖三次在过去的几年中,立法者声称他压制言论自由和允许太多的演讲仍在Twitter上。

我伸出的社交媒体专家一致认为,Twitter需要研究所付费订阅的服务更全面的比它最近推出了美元3-per-month蓝色服务,让用户访问功能,如回忆的推文,看到一些新闻文章没有广告。乐动扑克这将限制Twitter的服务需要收集尽可能多的个人资料来满足其广告业务,但也开放具有创意的新方法来使用服务的机会,比如独家内容。

在他的辞职信中,多尔西说,他希望推特是世界上最透明的公司——这应该包括与研究人员密切合作,承认错误。本着这一精神,Twitter也应该贯彻Dorsey 3月向国会承诺给用户更大的透明度和控制公司使用的算法。如果Agrawal不这样做,可能会迫使国会。

还有其他的Twitter可以做的事情。凯特·德鲁的人机交互华盛顿大学的教授,建议该公司投资媒介素养活动,这样用户可以更好的解释他们看到的微博。斯坦福大学法学院教授和奈特Persily,建议Twitter建立独立的董事会制定标准为全球选举和监督公司的算法。

Twitter可以很有趣,令人吃惊的是,有趣,无礼和恰当的。没有更好的地方迅速找到当天的新闻和全球事件发出短暂的评论。乐动扑克希望新任首席可以使它成为一个有毒的少得多的地方,太。

皮特的缘故,Agrawal,请给我们一个编辑按钮。
  • 发布于2021年12月4日08:02点坚持
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\"&lt;p&gt;How
How Twitter can fix itself. (Image courtesy: iStock)<\/span><\/figcaption><\/figure>By Greg Bensinger
<\/strong>
Twitter<\/a> has lagged behind its social media peers in recent years, failing to keep pace in new services, acquisitions, user growth, and stock price. Consider that its most memorable innovation was doubling the tweet character limit to 280, and that was more than four years ago.

The site has just plodded along, content to be a plaything for corporate public relations, journalists, and politicians. It’s not all that popular with regular folks, who instead turn to Facebook<\/a>, Instagram, and YouTube. And for many years that afforded Twitter less scrutiny, until Donald Trump<\/a> became a Twitter power user.

There has been much discussion recently about Facebook’s polarizing effects and the spread of hate, racism and misinformation on its parent Meta’s platforms, after a whistleblower released a huge cache of internal documents about the company. Much of the same can be found on Twitter; trolls, bigots and outright lies wend their way into Twitter feeds alongside more anodyne fare. It’s just a smaller audience.

The company now has the opportunity to inject some life into what has become a stagnant, albeit highly addictive, service after its co-founder Jack Dorsey<\/a> said on Monday he would relinquish his role as chief executive and, sometime next year, his board seat. Investors’ hopes for new blood sent the company’s stock soaring briefly, only to fall back to earth after Dorsey revealed his successor is a 10-year veteran of the company, the most recent chief technology officer and a relative unknown. “Twitter probably needs a more dramatic management change than what has been announced,” Mark Mahaney, a longtime tech analyst, said.

Dorsey has split his duties since 2015 between Twitter and the payments company Square (now Block), where he’ll go full time. With the undivided attention of the new chief executive, Parag Agrawal<\/a>, there are some changes Twitter ought to institute to clean up the service and make it a more robust competitor to Facebook and YouTube, among others.

First, Agrawal must restore trust in the site by better policing misinformation spread by politicians and celebrities. Like Facebook, Twitter has sparingly enforced community standards against its best-known users, despite strong evidence that politicians are more likely to be believed than regular folks — even, or perhaps especially, when they are spouting falsehoods.

For instance, Twitter allowed to stand a September tweet from the musician Nicki Minaj that falsely tied the COVID vaccination to impotence. That tweet garnered tens of thousands of likes. And Twitter was slow to act upon Trump, who freely spread falsehoods about the coronavirus and voting, leading up to the Jan. 6 siege of the Capitol building. Agrawal’s mettle will surely be tested if, as expected, Trump runs again for president.

Second, Agrawal needs to reel in the bots. Twitter is infested with fake accounts and automated trolls that can degrade the experience for earnest users and too often result in bigoted or sexist invective. Tallying them has become a fool’s errand, and users are left wondering whether misinformation or personal attacks are from a reliable source or from a software program.

Anil Dash, chief executive of the programming company Glitch and a tech industry veteran, told me that simply eliminating bots “would get rid of some of the most potentially valuable, useful and fun accounts on the service” — accounts that tweet out a phrase or sentence a day from “Moby Dick,” for instance. He suggested, instead, that Twitter more clearly label the accounts and require their creators to register them with the company.

Labeling works only so well, of course. Too often, labels on misinformation posts contain mealy-mouthed language like “disputed” or “misleading,” or they ineffectually direct users to other sites for more definitive information. By one measure, Twitter’s own data showed that such labels contributed to a decrease in some of the spread of offending tweets of just 29%. A recently announced change calling greater attention to the labels is a step in the right direction. But if Twitter won’t remove outright lies about democracy, climate change or the pandemic, Agrawal can see to it that Twitter’s labels more convincingly dispel those myths.

More human moderation would be a plus, too. Automated systems let too much garbage through. And like its larger competitors, Twitter has too few systems in place to detect violations abroad where less commonly spoken languages dominate, meaning hateful speech can easily slip through. Humans in the loop can also put greater scrutiny on those accounts with the most followers and retweets.

Eric Goldman<\/a>, a Santa Clara University law professor, suggested to me a more radical approach: banning political accounts. “Every time Twitter tries to fact-check or moderate politicians, it makes another political enemy who becomes hellbent on regulating Twitter out of existence,” Goldman wrote in an email.

A ban seems extreme, as Twitter has proved valuable as a way to communicate directly and promptly with constituents. Still, it’s worth considering Goldman’s suggestion that politicians’ accounts carry identifiers and that they be subject to greater restrictions on whom they can block and what content they can moderate.

Agrawal will need to develop thick skin. His predecessor was hauled before Congress three times in just the past couple of years, where lawmakers alleged he both stifled free speech and allowed far too much speech to remain on Twitter.

The social media experts I reached out to agreed that Twitter needs to institute paid subscription services that are more comprehensive than its recently introduced $3-per-month Blue service, which gives users access to features like recalling errant tweets and seeing some news articles ad-free. This would serve to limit Twitter’s need to collect as much personal data as it does to feed its advertising business, but also open up opportunities for creative new ways to use the service, such as exclusive content.

In his resignation letter, Dorsey said he wished for Twitter to be the most transparent company in the world — that should include working closely with researchers and admitting mistakes. In that spirit, Twitter should also carry through on Dorsey’s promise to Congress in March to give users greater transparency and control over how the company uses algorithms. If Agrawal doesn’t do it, Congress may force the matter.

There are other things Twitter can do. Kate Starbird, a professor of human-computer interaction at the University of Washington, suggested the company invest in media literacy campaigns so that users can better interpret the tweets they see. And Nate Persily, a professor at Stanford Law School, proposed that Twitter establish independent boards to set standards for global elections and for oversight of the company’s algorithms.

Twitter can be fun, surprising, funny, irreverent and germane. There is simply no better place to rapidly find the day’s news and to fire off ephemeral comments on global events. Here’s hoping the new chief can make it a far less toxic place, too.

And for Pete’s sake, Agrawal, please give us an edit button.
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