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\"\"Rahul Sharma<\/a>, cofounder of India's second largest handset maker, is not unnerved with the over-the-top aggression of Chinese rivals who have been 'burning' money on a marketing and advertising blitzkrieg. In an exclusive interview with Rajiv Singh, the Micromax<\/a> chief contends the brand will be back with a bang by Diwali<\/a>.
\n
\nExcerpts: <\/strong>
\nYou have been conspicuously absent from TV over last six months or so…
\nWe have spent some thousands of crores on the DNA of brand Micromax. Everyone in India knows what Micromax is. We are not a sprinter. We are marathon runners. When rivals were burning money in luring consumers and on an advertising blitzkrieg, we consciously took a step back to understand what is going on in the market rather than simply follow the herd to gain momentum. We had the choice to burn money and end up burning the organization. We saw this happening with other companies like LeEco.
\n
\nNow Chinese players are ruling the roost…<\/strong>
\nI think we have seen enough of it and it's not Chinese versus Indian. Now we have a lot of phones which we are launching in the market with a differentiation and innovation. We will never abandon our plank of innovation.
\n
\nMobile handset is the most hotly contested industry across the world. Names will keep changing, competition will remain, but the top two players will stay Samsung and Micromax as long as we don't reach the top. The numbers will speak for themselves. We have started gaining momentum and by Diwali we will be back with a bang. Wait for Diwali dhamaka, Indian Bahubali will strike back.
\n
\nWas it a right move to have Hugh Jackman<\/a> as endorser?<\/strong>
\nAbsolutely. Hugh Jackman is an integral part of Micromax and our relationship is still open. Based on our portfolio and market demand, we plan our marketing and we are really smart at that. Going forward as well, we won't just hire a brand ambassador and paint the town with their photos. It is much more than that, it's about building connect, it is about what makes the brand stand out. So, if the need be we will continue to have brand ambassadors, one or many.
\n
\nNow you have Anil Kapoor<\/a> to endorse ACs…<\/strong>
\nWe signed Anil Kapoor because AC is more of a home product. AC is a family thing and as a family man, Anil Kapoor is just awesome.\n\n<\/body>","next_sibling":[{"msid":58921346,"title":"India is too big a market for Apple to ignore: Union minister Ravi Shankar Prasad","entity_type":"ARTICLE","link":"\/news\/india-is-too-big-a-market-for-apple-to-ignore-union-minister-ravi-shankar-prasad\/58921346","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58921403,"entity_type":"ARTICLE","title":"Hugh Jackman is an integral part of Micromax and our relationship is still open: Micromax's Rahul Sharma","synopsis":"Rahul Sharma, the Micromax chief contends the brand will be back with a bang by Diwali.","titleseo":"telecomnews\/hugh-jackman-is-an-integral-part-of-micromax-and-our-relationship-is-still-open-micromaxs-rahul-sharma","status":"ACTIVE","authors":[{"author_name":"Rajiv Singh","author_link":"\/author\/479211175\/rajiv-singh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479211175.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479211175,"author_name":"Rajiv Singh","author_seo_name":"rajiv-singh","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-05-31 08:51:53","lastupd":"2017-05-31 08:57:44","breadcrumbTags":["Micromax","Diwali","Anil Kapoor","Rahul Sharma","Hugh Jackman","Devices"],"secinfo":{"seolocation":"telecomnews\/hugh-jackman-is-an-integral-part-of-micromax-and-our-relationship-is-still-open-micromaxs-rahul-sharma"}}" data-authors="[" rajiv singh"]" data-category-name="" data-category_id="" data-date="2017-05-31" data-index="article_1">

休·杰克曼Micromax不可分割的一部分,我们的关系仍然是开放的:Micromax拉胡尔·夏尔马

拉胡尔沙玛,Micromax首席认为品牌会回来砰的一声排灯节。

拉吉夫·辛格
  • 更新2017年5月31日08:57点坚持
拉胡尔沙玛,印度的第二大手机制造商,不是感到不安的言过其实的侵略中国竞争对手一直“燃烧”钱在市场营销和广告闪电战。在一次独家采访拉吉夫•辛格Micromax首席认为品牌砰的一声就回来排灯节。

摘录:
你有很久没在电视在六个月左右…
我们已经花了一些数千卢比品牌Micromax的DNA。在印度每个人都知道什么是Micromax。我们不是一个短跑运动员。我们是马拉松运动员。当对手是烧钱在吸引消费者和广告闪电战,我们有意识地后退了一步了解发生了什么而不是简单地遵循市场群获得动力。我们有选择烧钱,最终燃烧的组织。我们看到这发生在其他公司像LeEco。

现在中国球员…当家
我认为我们已经看够了,这不是中国和印度。现在我们有很多手机市场推出差异化和创新。我们永远不会放弃我们的板材的创新。

手机是全世界竞争最激烈的行业。名字会不断改变,竞争将继续,但最优秀的两位选手将保持三星和Micromax只要我们不达到顶峰。数字会说话。我们已经开始获得动力和排灯节砰地一声我们会回来。等待排灯节dhamaka,印度知道会反击。

这是正确之举休·杰克曼背书人吗?
绝对的。休·杰克曼Micromax不可分割的一部分,我们的关系仍然是开放的。基于我们的投资组合和市场需求,我们计划我们的市场和我们很聪明。未来,我们不会雇佣一个品牌大使和油漆与他们的照片。比,它是关于建立连接,它是关于什么使品牌脱颖而出。因此,如果需要我们将继续有品牌大使,一个或多个。

现在你有Anil Kapoor支持ACs…
我们签了阿尼尔卡普尔因为交流更多的是一种家的产品。交流是一个家庭的事,作为一个家庭的男人,阿尼尔卡普尔是可怕的。
  • 于2017年5月31日08:51坚持
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  • 休·杰克曼Micromax不可分割的一部分,我们的关系仍然是开放的:Micromax拉胡尔·夏尔马
\"\"Rahul Sharma<\/a>, cofounder of India's second largest handset maker, is not unnerved with the over-the-top aggression of Chinese rivals who have been 'burning' money on a marketing and advertising blitzkrieg. In an exclusive interview with Rajiv Singh, the Micromax<\/a> chief contends the brand will be back with a bang by Diwali<\/a>.
\n
\nExcerpts: <\/strong>
\nYou have been conspicuously absent from TV over last six months or so…
\nWe have spent some thousands of crores on the DNA of brand Micromax. Everyone in India knows what Micromax is. We are not a sprinter. We are marathon runners. When rivals were burning money in luring consumers and on an advertising blitzkrieg, we consciously took a step back to understand what is going on in the market rather than simply follow the herd to gain momentum. We had the choice to burn money and end up burning the organization. We saw this happening with other companies like LeEco.
\n
\nNow Chinese players are ruling the roost…<\/strong>
\nI think we have seen enough of it and it's not Chinese versus Indian. Now we have a lot of phones which we are launching in the market with a differentiation and innovation. We will never abandon our plank of innovation.
\n
\nMobile handset is the most hotly contested industry across the world. Names will keep changing, competition will remain, but the top two players will stay Samsung and Micromax as long as we don't reach the top. The numbers will speak for themselves. We have started gaining momentum and by Diwali we will be back with a bang. Wait for Diwali dhamaka, Indian Bahubali will strike back.
\n
\nWas it a right move to have Hugh Jackman<\/a> as endorser?<\/strong>
\nAbsolutely. Hugh Jackman is an integral part of Micromax and our relationship is still open. Based on our portfolio and market demand, we plan our marketing and we are really smart at that. Going forward as well, we won't just hire a brand ambassador and paint the town with their photos. It is much more than that, it's about building connect, it is about what makes the brand stand out. So, if the need be we will continue to have brand ambassadors, one or many.
\n
\nNow you have Anil Kapoor<\/a> to endorse ACs…<\/strong>
\nWe signed Anil Kapoor because AC is more of a home product. AC is a family thing and as a family man, Anil Kapoor is just awesome.\n\n<\/body>","next_sibling":[{"msid":58921346,"title":"India is too big a market for Apple to ignore: Union minister Ravi Shankar Prasad","entity_type":"ARTICLE","link":"\/news\/india-is-too-big-a-market-for-apple-to-ignore-union-minister-ravi-shankar-prasad\/58921346","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58921403,"entity_type":"ARTICLE","title":"Hugh Jackman is an integral part of Micromax and our relationship is still open: Micromax's Rahul Sharma","synopsis":"Rahul Sharma, the Micromax chief contends the brand will be back with a bang by Diwali.","titleseo":"telecomnews\/hugh-jackman-is-an-integral-part-of-micromax-and-our-relationship-is-still-open-micromaxs-rahul-sharma","status":"ACTIVE","authors":[{"author_name":"Rajiv Singh","author_link":"\/author\/479211175\/rajiv-singh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479211175.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":false,"msid":479211175,"author_name":"Rajiv Singh","author_seo_name":"rajiv-singh","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-05-31 08:51:53","lastupd":"2017-05-31 08:57:44","breadcrumbTags":["Micromax","Diwali","Anil Kapoor","Rahul Sharma","Hugh Jackman","Devices"],"secinfo":{"seolocation":"telecomnews\/hugh-jackman-is-an-integral-part-of-micromax-and-our-relationship-is-still-open-micromaxs-rahul-sharma"}}" data-news_link="//www.iser-br.com/news/hugh-jackman-is-an-integral-part-of-micromax-and-our-relationship-is-still-open-micromaxs-rahul-sharma/58921403">