By Hyunjoo Jin and Stephen Nellis 现代汽车公司集团的高管们分歧可能与苹果(aapl . o:行情)结盟,与一些担忧成为美国科技巨头的合同制造商,暗淡的达成协议的前景。 之前和斯蒂芬·内尔尼斯
SEOUL\/SAN FRANCISCO : Executives in Hyundai<\/a> Motor Co Group are divided over a potential tie-up with Apple Inc<\/a>, with some raising concerns about becoming a contract manufacturer for the U.S. tech giant, dimming the outlook for a deal.
Hyundai said earlier this month it was in preliminary talks with Apple<\/a>, but gave no details. Local media said the firms were discussing an electric car and battery tie-up.
Hyundai declined to comment for this story. Apple declined to comment.
Apple has never acknowledged talks with the automaker about building vehicles, and it was unclear whether any such talks are still active. The iPhone<\/a> maker typically insists on strict secrecy from its potential partners and suppliers about future plans or unreleased products.
In an earnings call on Tuesday in which it reported its best quarterly profit in over three years, Hyundai did not give any updates on talks with Apple or indicate whether they remain active.
\"We are agonizing over how to do it, whether it is good to do it or not,\" said a Hyundai executive aware of the internal discussions on the tie-up with Apple. \"We are not a company which manufactures cars for others. It is not like working with Apple would always produce great results.\"
Few details are known about the talks between the two companies. But people close to the discussions say the options considered included Hyundai or Kia<\/a> acting as a manufacturer for vehicles designed by Apple and sold under its powerful, ubiquitous brand.
Hyundai is traditionally known for its reluctance to work with outsiders, making engines, transmissions and even its own steel in-house under its vertically integrated supply chain as South Korea's second-largest conglomerate. Although shares in Kia and Hyundai have surged because of the talks, there is considerable opposition to becoming an Apple contract manufacturer, which could hold up any deal with the American giant, these people said.
Apple and Hyundai first started talks over a car partnership in 2018, when Apple's effort, known as \"Project Titan,\" was headed by Alexander Hitzinger, who is now a Volkswagen<\/a> executive, said a person familiar with the matter. But progress was hampered by the South Korean automaker's reluctance to work with outsiders, the person said.
These talks have not been previously reported.
\"It is really difficult (for Hyundai) to open up,\" this person said, adding that the South Korean company would likely to have to replace some executives to avoid a culture clash under any partnership with Apple.
\"Apple is the boss. They do their marketing, they do their products, they do their brand. Hyundai is also the boss. That does not really work,\" the person said.
The South Korean car manufacturer, however, has excess capacity. Contract manufacturing would help it secure production volume.
NOT LIKE FOXCONN<\/a>
Another person familiar with the matter said Apple would prefer to source major components of its own design - frames, bodies, drive trains, and other parts - from a variety of places and rely on Hyundai or Kia for a final assembly site.
\"They would want this to be in the United States,\" the second person said.
While the talks are at an early stage, Hyundai Motor Group has \"tentatively decided\" that it would want Kia to partner with Apple, not Hyundai Motor, a Hyundai insider said.
\"The Group is concerned that the Hyundai brand would become just Apple's contract manufacturer, which would not help Hyundai in its effort to build a more premium image with its Genesis brand,\" the insider said. Kia is also moving faster in terms of electric cars, and it has available production capacity at its Georgia factory in the United States.
Another executive at Hyundai said: \"Tech firms like Google<\/a> and Apple want us to be like (contract phone maker) Foxconn.
\"A cooperation may initially help raise the brand image of Hyundai or Kia. But in the mid- or longer-term, we will just provide shells for the cars, and Apple would do the brains.\"
Nevertheless, there are broad areas where the two companies could benefit, including access to Hyundai's electric car platform and its suppliers, such as battery makers, as well as access to Apple's autonomous vehicle stack and software, said Park Chul-wan, a South Korean battery expert and a professor at Seojeong University.
\"Hyundai would be more than just a Foxconn,\" he said.
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现代摔跤的风险接受苹果
首尔/旧金山:高管现代汽车公司集团分歧可能结盟苹果(aapl . o:行情),一些提高的担忧成为美国科技巨头的合同制造商达成协议的前景暗淡。
现代汽车本月早些时候表示正在进行初步谈判苹果,但没有给出细节。当地媒体说,公司正在讨论电动汽车和电池结盟。
现代拒绝对此置评。苹果公司拒绝置评。
苹果从来没有承认与通用汽车的谈判关于建立车辆,和目前尚不清楚任何此类谈判仍然活跃。的iPhone制造商通常坚持严格保密的潜在合作伙伴和供应商讨论未来的计划或未释放的产品。
“我们正在挣扎着怎么做,是否好做与否,“说的执行意识到现代内部讨论与苹果合作。“我们不是一个公司,生产汽车。它不像使用苹果总是产生伟大的结果。”
一些细节都了解这两家公司之间的谈判。但知情人士说考虑的选项包括现代或讨论克钦独立军作为汽车制造商设计的苹果和以其强大的销售,无处不在的品牌。
现代传统出名的是它的不愿与外人,甚至使引擎、变速箱和自己的钢铁内部在其垂直整合供应链成为韩国第二大企业集团。尽管起亚和现代的股价飙升,因为谈判中,有相当大的反对成为一个苹果代工厂商,可以容纳任何处理美国零售巨头,这些人说。
苹果和现代汽车开始谈判伙伴关系在2018年,当苹果公司的努力,被称为“项目泰坦”是由亚历山大•Hitzinger现大众汽车高管,一位知情人士表示。但进展受到韩国汽车制造商不愿与外界工作,这位人士说。
这些会谈没有先前报道。
“这是非常困难的(现代)开放,”这个人说,他补充称,这家韩国公司将可能取代一些高管以避免文化冲突在任何与苹果合作。
“苹果是老板。他们做他们的营销他们的产品,他们的品牌。现代也是老板。这并不真的工作,”这个人说。
然而,韩国汽车制造商产能过剩。合同制造将帮助它安全的产量。
不喜欢富士康
另一位知情人士说,苹果希望来源主要组件的设计框架,身体,驱动列车,其他部分——从各种地方和依赖于现代和起亚总装现场。
“他们希望这是在美国,”第二个人说。
会谈是在早期阶段,现代汽车集团已“暂定”,希望起亚与苹果合作,没有现代汽车,现代内部人士表示。
“集团而言,现代品牌将成为苹果公司的合同制造商,这不会帮助现代的努力建立一个更加高端形象与《创世纪》品牌,“内幕说。起亚也速度在电动汽车方面,具备生产能力,其在美国乔治亚州的工厂。
现代的另一位高管表示:“科技公司谷歌和苹果想让我们像富士康(合同手机制造商)。
“合作最初可能有助于提高现代和起亚的品牌形象。但在中期或长期的,我们只会为汽车提供外壳,和苹果的大脑。”
然而,有广泛的地区两家公司可能会从中受益,包括进入现代电动汽车平台和它的供应商,如电池制造商,以及访问苹果的自主车辆堆栈和软件,公园Chul-wan说韩国电池专家和Seojeong大学教授。
“现代将不仅仅只是一个富士康,”他说。
读到
By Hyunjoo Jin and Stephen Nellis
SEOUL\/SAN FRANCISCO : Executives in Hyundai<\/a> Motor Co Group are divided over a potential tie-up with Apple Inc<\/a>, with some raising concerns about becoming a contract manufacturer for the U.S. tech giant, dimming the outlook for a deal.
Hyundai said earlier this month it was in preliminary talks with Apple<\/a>, but gave no details. Local media said the firms were discussing an electric car and battery tie-up.
Hyundai declined to comment for this story. Apple declined to comment.
Apple has never acknowledged talks with the automaker about building vehicles, and it was unclear whether any such talks are still active. The iPhone<\/a> maker typically insists on strict secrecy from its potential partners and suppliers about future plans or unreleased products.
In an earnings call on Tuesday in which it reported its best quarterly profit in over three years, Hyundai did not give any updates on talks with Apple or indicate whether they remain active.
\"We are agonizing over how to do it, whether it is good to do it or not,\" said a Hyundai executive aware of the internal discussions on the tie-up with Apple. \"We are not a company which manufactures cars for others. It is not like working with Apple would always produce great results.\"
Few details are known about the talks between the two companies. But people close to the discussions say the options considered included Hyundai or Kia<\/a> acting as a manufacturer for vehicles designed by Apple and sold under its powerful, ubiquitous brand.
Hyundai is traditionally known for its reluctance to work with outsiders, making engines, transmissions and even its own steel in-house under its vertically integrated supply chain as South Korea's second-largest conglomerate. Although shares in Kia and Hyundai have surged because of the talks, there is considerable opposition to becoming an Apple contract manufacturer, which could hold up any deal with the American giant, these people said.
Apple and Hyundai first started talks over a car partnership in 2018, when Apple's effort, known as \"Project Titan,\" was headed by Alexander Hitzinger, who is now a Volkswagen<\/a> executive, said a person familiar with the matter. But progress was hampered by the South Korean automaker's reluctance to work with outsiders, the person said.
These talks have not been previously reported.
\"It is really difficult (for Hyundai) to open up,\" this person said, adding that the South Korean company would likely to have to replace some executives to avoid a culture clash under any partnership with Apple.
\"Apple is the boss. They do their marketing, they do their products, they do their brand. Hyundai is also the boss. That does not really work,\" the person said.
The South Korean car manufacturer, however, has excess capacity. Contract manufacturing would help it secure production volume.
NOT LIKE FOXCONN<\/a>
Another person familiar with the matter said Apple would prefer to source major components of its own design - frames, bodies, drive trains, and other parts - from a variety of places and rely on Hyundai or Kia for a final assembly site.
\"They would want this to be in the United States,\" the second person said.
While the talks are at an early stage, Hyundai Motor Group has \"tentatively decided\" that it would want Kia to partner with Apple, not Hyundai Motor, a Hyundai insider said.
\"The Group is concerned that the Hyundai brand would become just Apple's contract manufacturer, which would not help Hyundai in its effort to build a more premium image with its Genesis brand,\" the insider said. Kia is also moving faster in terms of electric cars, and it has available production capacity at its Georgia factory in the United States.
Another executive at Hyundai said: \"Tech firms like Google<\/a> and Apple want us to be like (contract phone maker) Foxconn.
\"A cooperation may initially help raise the brand image of Hyundai or Kia. But in the mid- or longer-term, we will just provide shells for the cars, and Apple would do the brains.\"
Nevertheless, there are broad areas where the two companies could benefit, including access to Hyundai's electric car platform and its suppliers, such as battery makers, as well as access to Apple's autonomous vehicle stack and software, said Park Chul-wan, a South Korean battery expert and a professor at Seojeong University.
\"Hyundai would be more than just a Foxconn,\" he said.
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