MUMBAI: The third largest telco Idea Cellular<\/a>, which is in talks with larger rival Vodafone for a merger, today unveiled a five-point plan to grow its digital revenues, as the arrival of Reliance Jio<\/a> disturbs the largest segment of voice revenue. 孟买:第三大电信知道细胞,与规模更大的竞争对手合并沃达丰,今天公布了其数字收入增长,五点计划,的到来依赖Jio语音收入的影响最大的部分。
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The new strategy will focus on entertainment<\/a>, digital communication, payments, cloud and information offerings, Idea Managing Director Himanshu Kapania told reporters here.
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\nWith the voice revenue share declining, the Aditya Birla Group company is targeting to derive up to 20 per cent of its revenues from the 'digital segment', 50 per cent from data and the rest from the traditional voice segment, he said.
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\nThe digital revenue-bolstering plans also include launch of the payments bank and starting an e-commerce portal as well, he said, adding \"a large amount\" is being invested on the customer experience management as well.
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\nThe focus on digital will also help increase the network utilisation for the company, which has committed over Rs 60,000 crore for spectrum acquisition in the last three years, to over 10 per cent.
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The company today launched first of its digital offerings on the entertainment<\/a> front, with music<\/a>, movies and gaming services.
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\nCustomers will have to pay Rs 49 a month for movie and music<\/a> services, and Rs 29 for gaming, the company said, adding the data usage will be charged as per the customer's plan.
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\nAs an introductory offer, the company has waived off charges for first three months.
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\nKapania declined to give the investments being done by the company in the ventures, but announced it is targeting to get 1 million of its over 200 million customers aboard by end of the first quarter.
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\nKapania said partnering with the ecosystem is a key for this strategy, which is a departure from the decades-old practice in the sector where companies do everything by itself.
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He said Idea Money is in process of being merged with the Aditya Birla-Idea Payments Bank<\/a> and the differentiated banking entity will be launched this year.
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\nThe company is also working to launch an e-commerce venture dedicated to sell wares connected to the telecom ecosystem like mobile phones and accessories by end of 2017, he said.
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\nMeanwhile, Kapania declined to comment on Vodafone's statement of the company being in talks with Idea for a merger.
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\nListing out the plans and investments done, he said the two-decade old company is here to stay for another 20 years at least.\n\n<\/p><\/body>","next_sibling":[{"msid":56884410,"title":"Alliance of the airwaves: Vodafone and Idea Cellular in numbers","entity_type":"ARTICLE","link":"\/news\/alliance-of-the-airwaves-vodafone-and-idea-cellular-in-numbers\/56884410","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56884415,"entity_type":"ARTICLE","title":"Idea Cellular targets 20% revenue pie from digital services","synopsis":"The new strategy will focus on entertainment, digital communication, payments, cloud and information, Idea MD Himanshu Kapania said.","titleseo":"telecomnews\/idea-cellular-targets-20-revenue-pie-from-digital-services","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-01-31 08:58:14","lastupd":"2017-01-31 08:59:28","breadcrumbTags":["Idea Cellular","Reliance Jio","MVAS\/Apps","Digital Idea","aditya birla-idea payments bank","music","entertainment"],"secinfo":{"seolocation":"telecomnews\/idea-cellular-targets-20-revenue-pie-from-digital-services"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-01-31" data-index="article_1">
新战略将集中娱乐、数字通信、支付、云计算和信息产品,想法Himanshu Kapania总经理告诉记者。
与语音收入份额下降,Aditya Birla)集团公司的目标是获得高达20%的收入来自“数字段”,50%的数据,其余的来自传统的语音段,他说。
数字revenue-bolstering计划还包括支付银行,电子商务门户网站,他补充说,“大量”是投资在客户体验管理。
专注于数字也将有助于增加公司的网络利用率,已承诺在60000卢比光谱采集在过去三年来,超过10%。
该公司今天推出了第一的数字产品娱乐前,音乐、电影和游戏服务。
客户将不得不支付Rs 49为电影和一个月音乐为游戏服务和Rs 29日,该公司说,数据的使用将被按照客户的计划。
作为宣传品,该公司放弃了前三个月的费用。
Kapania拒绝透露公司所做的投资企业,但宣布的目标是100万年的2亿多位客户在第一季度末。
Kapania说与生态系统是这一战略的关键,这是一个离开该行业几十年的实践,公司本身做任何事。
他说钱是在被合并的过程Aditya Birla-Idea支付银行和分化银行实体将在今年推出。
该公司还致力于推出电子商务企业致力于出售商品连接到电信生态系统像移动电话及配件,2017年底,他说。
同时,Kapania拒绝评论沃达丰公司的声明与想法合并进行谈判。
列出完成计划和投资,他说20年历史的公司在这里停留至少20年。
MUMBAI: The third largest telco Idea Cellular<\/a>, which is in talks with larger rival Vodafone for a merger, today unveiled a five-point plan to grow its digital revenues, as the arrival of Reliance Jio<\/a> disturbs the largest segment of voice revenue.
\n
The new strategy will focus on entertainment<\/a>, digital communication, payments, cloud and information offerings, Idea Managing Director Himanshu Kapania told reporters here.
\n
\nWith the voice revenue share declining, the Aditya Birla Group company is targeting to derive up to 20 per cent of its revenues from the 'digital segment', 50 per cent from data and the rest from the traditional voice segment, he said.
\n
\nThe digital revenue-bolstering plans also include launch of the payments bank and starting an e-commerce portal as well, he said, adding \"a large amount\" is being invested on the customer experience management as well.
\n
\nThe focus on digital will also help increase the network utilisation for the company, which has committed over Rs 60,000 crore for spectrum acquisition in the last three years, to over 10 per cent.
\n
The company today launched first of its digital offerings on the entertainment<\/a> front, with music<\/a>, movies and gaming services.
\n
\nCustomers will have to pay Rs 49 a month for movie and music<\/a> services, and Rs 29 for gaming, the company said, adding the data usage will be charged as per the customer's plan.
\n
\nAs an introductory offer, the company has waived off charges for first three months.
\n
\nKapania declined to give the investments being done by the company in the ventures, but announced it is targeting to get 1 million of its over 200 million customers aboard by end of the first quarter.
\n
\nKapania said partnering with the ecosystem is a key for this strategy, which is a departure from the decades-old practice in the sector where companies do everything by itself.
\n
He said Idea Money is in process of being merged with the Aditya Birla-Idea Payments Bank<\/a> and the differentiated banking entity will be launched this year.
\n
\nThe company is also working to launch an e-commerce venture dedicated to sell wares connected to the telecom ecosystem like mobile phones and accessories by end of 2017, he said.
\n
\nMeanwhile, Kapania declined to comment on Vodafone's statement of the company being in talks with Idea for a merger.
\n
\nListing out the plans and investments done, he said the two-decade old company is here to stay for another 20 years at least.\n\n<\/p><\/body>","next_sibling":[{"msid":56884410,"title":"Alliance of the airwaves: Vodafone and Idea Cellular in numbers","entity_type":"ARTICLE","link":"\/news\/alliance-of-the-airwaves-vodafone-and-idea-cellular-in-numbers\/56884410","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56884415,"entity_type":"ARTICLE","title":"Idea Cellular targets 20% revenue pie from digital services","synopsis":"The new strategy will focus on entertainment, digital communication, payments, cloud and information, Idea MD Himanshu Kapania said.","titleseo":"telecomnews\/idea-cellular-targets-20-revenue-pie-from-digital-services","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-01-31 08:58:14","lastupd":"2017-01-31 08:59:28","breadcrumbTags":["Idea Cellular","Reliance Jio","MVAS\/Apps","Digital Idea","aditya birla-idea payments bank","music","entertainment"],"secinfo":{"seolocation":"telecomnews\/idea-cellular-targets-20-revenue-pie-from-digital-services"}}" data-news_link="//www.iser-br.com/news/idea-cellular-targets-20-revenue-pie-from-digital-services/56884415">