MUMBAI: Faced with the latest challenge of ultra-cheap 4G feature phone<\/a> from Reliance Jio<\/a>, Idea Cellular<\/a> today said it is working with handset makers to bring down the cost of handsets. 孟买:超低价4 g面临的最新挑战功能手机从依赖Jio,知道细胞今天表示,它正与手机制造商合作,降低手机的成本。
\n
\nAlso Read: JioPhone to hurt Samsung, Micromax, Intex, Lava, Karbonn<\/strong><\/a>
\n
\nHowever, the Aditya Birla Group company, set to be merged with bigger rival Vodafone, made it clear that it will not subsidise handsets.
\n
\"The practical solution that we are working on is to work with the handset industry<\/a> and work with them to be able to bring down cost of handsets by bringing down the bill of material, so that the gap of the announced price of Jio<\/a> feature phone versus a smart-phone can be brought down to reasonable levels,\" its Managing Director Himanshu Kapania<\/a> told analysts.
\n
\nKapania said the ideal price point for a handset will be Rs 2,500.
\n
\nIn the past, the telecom operators had worked with handset makers when they were challenged by the then Reliance Infocomm's cheaper handsets, he noted.
\n
\n\"Given the fact that this (Jio announcement) has happened, and it is going to be distributed in large volumes, our belief is that we need to work with the handset industry and introduce similar phones in the marketplace,\" he said.
\n
\nThis will be an \"affordable phone\" which will allow customers the choice of dual SIM, selection of 2G and 4G networks, signing up with telecom operators of choice and to use applications of choice, he said.
\n
\nThere will be extensive market research on the number of features that can be brought down, operating system and whether it should have touchscreen, among others, he said.
\n
\nAlso Read: Reliance's 'free' JioPhone shakes up cheap end of India's billion dollar-strong market<\/strong><\/a>
\n
\n\"With the launch of 4G feature phone, not only the existing telecom operators will get affected, it will add a big threat to the handset suppliers,\" he said, adding that the biggest market of 2G phones will \"vanish\".
\n
\n\"They (handset makers) believe the proposition will not be strong enough if there is no support from telecom operators.
\n
\n\"While we have no intention to subsidise handsets, both handset manufacturers and telecom operators need each other to make sure that the offering to the consumer is strong enough when you have to make a choice between a bundle offer and telecom operator with a locked handset,\" he said.
\n
\nThe telcos will help the exercise through their domain knowledge, needs of the customers and distribution channels, he said, adding that financial help is not required.
\n
\nHe conceded that margins might be squeezed in the process for the handset makers, but pointed out that the larger volumes will offset it.
\n
\nFor the telcos, bundled plans --- where they sell handset along with voice and data plan --- will help increase the average revenue per user over a longer term, he said.
\n
\nJio announced a 4G feature phone for refundable deposit of Rs 1,500 last week.
\n
\nKapania also said that the company is looking at multiple options of monetising its tower assets and will look at all options, including an IPO for Indus Towers.<\/p><\/body>","next_sibling":[{"msid":59812490,"title":"FreeCharge sale adds to Snapdeal founders\u2019 arsenal; says time to 'seize opportunity\u2019","entity_type":"ARTICLE","link":"\/news\/freecharge-sale-adds-to-snapdeal-founders-arsenal-says-time-to-seize-opportunity\/59812490","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59817679,"entity_type":"ARTICLE","title":"Idea working with handset-makers for cheaper mobile phones","synopsis":"Idea's MD said the phone would be an \"affordable phone\" which will allow customers the choice of dual SIM, selection of 2G and 4G networks, etc.","titleseo":"telecomnews\/idea-working-with-handset-makers-for-cheaper-mobile-phones","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-07-29 08:00:13","lastupd":"2017-07-29 09:19:22","breadcrumbTags":["Reliance Jio","Idea Cellular","Himanshu Kapania","industry","Feature phone","Jio"],"secinfo":{"seolocation":"telecomnews\/idea-working-with-handset-makers-for-cheaper-mobile-phones"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-07-29" data-index="article_1">
还读:JioPhone伤害三星、Micromax、国际展览中心、熔岩、Karbonn
Aditya Birla)集团公司,将与更大的竞争对手合并沃达丰(Vodafone)明确表示,它不会补贴手机。
《实用解决方案,我们正在使用手机行业和工作与他们能够降低成本的手机通过降低材料清单,以便宣布价格的差距Jio功能手机和智能手机可以降到合理的水平,”它的董事总经理Himanshu Kapania告诉分析师。
Kapania说的理想价位手机将Rs 2500。
过去,电信运营商曾与手机制造商时受到当时依赖Infocomm便宜手机,他指出。
“考虑到这个(Jio公告)发生了,它将是分布在大量,我们的信念是,我们需要使用手机行业和介绍类似的手机在市场上,”他说。
这将是一个“买得起的电话”,允许客户选择双卡,选择2 g和4 g网络,与电信运营商签约的选择和使用应用程序的选择,他说。
将会有广泛的市场调查的数量特征,可以了,操作系统和是否应该有触摸屏,等等,他说。
还读:依赖的“免费”JioPhone摇廉价的印度的十亿美元强劲的市场
“推出4 g功能手机,不仅现有的电信运营商将受到影响,这将增加一个大手机供应商的威胁,”他说,并补充说2 g手机的最大的市场将“消失”。
“他们(手机制造商)认为,命题将不够强,如果没有来自电信运营商的支持。
“虽然我们无意补贴手机,手机制造商和电信运营商需要彼此来确保提供给消费者足够强大,当你一捆之间必须做出选择和电信运营商锁定手机,”他说。
电信公司将有助于锻炼通过他们的领域知识,客户的需求和分销渠道,他补充说,财政援助不是必需的。
他承认,利润率可能会挤压过程中手机制造商,但指出,大卷将抵消。
电信公司,捆绑计划——在那里他们卖手机和语音和数据计划——将有助于增加每用户平均收入在长远来看,他说。
Jio宣布4 g功能手机上周存出保证金的Rs 1500。
Kapania还表示,该公司正在考虑多种选择其塔资产货币化,将考虑所有的选项,包括印度塔的IPO。
MUMBAI: Faced with the latest challenge of ultra-cheap 4G feature phone<\/a> from Reliance Jio<\/a>, Idea Cellular<\/a> today said it is working with handset makers to bring down the cost of handsets.
\n
\nAlso Read: JioPhone to hurt Samsung, Micromax, Intex, Lava, Karbonn<\/strong><\/a>
\n
\nHowever, the Aditya Birla Group company, set to be merged with bigger rival Vodafone, made it clear that it will not subsidise handsets.
\n
\"The practical solution that we are working on is to work with the handset industry<\/a> and work with them to be able to bring down cost of handsets by bringing down the bill of material, so that the gap of the announced price of Jio<\/a> feature phone versus a smart-phone can be brought down to reasonable levels,\" its Managing Director Himanshu Kapania<\/a> told analysts.
\n
\nKapania said the ideal price point for a handset will be Rs 2,500.
\n
\nIn the past, the telecom operators had worked with handset makers when they were challenged by the then Reliance Infocomm's cheaper handsets, he noted.
\n
\n\"Given the fact that this (Jio announcement) has happened, and it is going to be distributed in large volumes, our belief is that we need to work with the handset industry and introduce similar phones in the marketplace,\" he said.
\n
\nThis will be an \"affordable phone\" which will allow customers the choice of dual SIM, selection of 2G and 4G networks, signing up with telecom operators of choice and to use applications of choice, he said.
\n
\nThere will be extensive market research on the number of features that can be brought down, operating system and whether it should have touchscreen, among others, he said.
\n
\nAlso Read: Reliance's 'free' JioPhone shakes up cheap end of India's billion dollar-strong market<\/strong><\/a>
\n
\n\"With the launch of 4G feature phone, not only the existing telecom operators will get affected, it will add a big threat to the handset suppliers,\" he said, adding that the biggest market of 2G phones will \"vanish\".
\n
\n\"They (handset makers) believe the proposition will not be strong enough if there is no support from telecom operators.
\n
\n\"While we have no intention to subsidise handsets, both handset manufacturers and telecom operators need each other to make sure that the offering to the consumer is strong enough when you have to make a choice between a bundle offer and telecom operator with a locked handset,\" he said.
\n
\nThe telcos will help the exercise through their domain knowledge, needs of the customers and distribution channels, he said, adding that financial help is not required.
\n
\nHe conceded that margins might be squeezed in the process for the handset makers, but pointed out that the larger volumes will offset it.
\n
\nFor the telcos, bundled plans --- where they sell handset along with voice and data plan --- will help increase the average revenue per user over a longer term, he said.
\n
\nJio announced a 4G feature phone for refundable deposit of Rs 1,500 last week.
\n
\nKapania also said that the company is looking at multiple options of monetising its tower assets and will look at all options, including an IPO for Indus Towers.<\/p><\/body>","next_sibling":[{"msid":59812490,"title":"FreeCharge sale adds to Snapdeal founders\u2019 arsenal; says time to 'seize opportunity\u2019","entity_type":"ARTICLE","link":"\/news\/freecharge-sale-adds-to-snapdeal-founders-arsenal-says-time-to-seize-opportunity\/59812490","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59817679,"entity_type":"ARTICLE","title":"Idea working with handset-makers for cheaper mobile phones","synopsis":"Idea's MD said the phone would be an \"affordable phone\" which will allow customers the choice of dual SIM, selection of 2G and 4G networks, etc.","titleseo":"telecomnews\/idea-working-with-handset-makers-for-cheaper-mobile-phones","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-07-29 08:00:13","lastupd":"2017-07-29 09:19:22","breadcrumbTags":["Reliance Jio","Idea Cellular","Himanshu Kapania","industry","Feature phone","Jio"],"secinfo":{"seolocation":"telecomnews\/idea-working-with-handset-makers-for-cheaper-mobile-phones"}}" data-news_link="//www.iser-br.com/news/idea-working-with-handset-makers-for-cheaper-mobile-phones/59817679">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动