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IMC2020:电影院将提供比OTT: MX Player的Talwar更好的10倍的内容

MX Player的首席内容官高塔姆·塔尔瓦尔(Gautam Talwar)表示，尽管印度的OTT消费呈爆炸式增长，但电影院仍将存在，但内容必须要好很多倍，才能让消费者为体验付费。

新德里消息:Gautam犯错误的首席内容官MX的球员他说，尽管伦敦发生了爆炸，但电影院仍将存在奥特消费在印度，但内容必须要好很多倍，才能让消费者为体验付费。

“我不认为电影院将不复存在奥特我只是认为媒体上的内容可能会经历一种转变。电影院现在必须真正证明250- 300卢比的价格是合理的。印度移动大会周四。

根据他的说法，电影院的内容必须比OTT上的内容“好十倍”，才能让消费者把钱花在停车、爆米花和电影上。

塔尔瓦的评论是在印度OTT平台上吸收的内容爆炸式增长的背景下发表的，在这次大流行年，这一增长速度有所加快。然而，塔尔瓦尔表示，电影作为一个生态系统将会生存并蓬勃发展，因为电影观众会去那里体验，这再次需要一种不同于OTT平台提供的故事讲述形式。

读也

印度是Netflix全球电影收视率最高的国家

印度OTT用户愿意每月支付400卢比

流媒体服务Starz推出直接面向消费者的OTT应用程序“Lionsgate Play”

I&B部寻求将所有与ott相关的案件转移到最高法院

这位内容负责人谈到了消费模式是如何看到“跨年龄段、跨地域的行为转变”的。这在统计数据中得到了反映，该平台过去吸引了7500万日活跃用户和1.75亿月活跃用户，现在每月活跃用户超过2亿。

虽然OTT玩家正在使用人工智能来增强用户体验，并提供更个性化的选择，但塔尔瓦尔估计，5G将为客户提供更多数据，而不仅仅是速度，这反过来会增加内容消费。

“我认为5G绝对是增量式的，如果它提高了速度，只是分层或缓冲消失了……这个国家对内容的贪得无厌是真正的挑战，因此你可以通过将数据包大小增加到2-3GB来让这部分生活变得更好。一旦发生这种情况，你将看到越来越多的内容被消费，”Talwar说。


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New Delhi: Gautam Talwar<\/a>,chief content officer of MX Player<\/a>, said that cinemas will exist despite the explosion in OTT consumption<\/a> in India , but the content has to be many fold better for a consumer to pay for the experience.

\"I don't think that the cinemas will not exist or OTT<\/a> will take on, I just think that the kind of content available in the mediums will probably undergo a kind of a shift. The cinema will now have to really really justify the Rs 250-Rs 300 being asked for...\", said Talwar at India Mobile Congress<\/a> on Thursday.

According to him the content in cinema has to be \"ten times better\" than what is available on OTT for the consumer to spend the money on his parking, popcorn and the movie.

<\/div><\/div>Talwars comments come on the back of the explosion of content absorbed in India on OTT platforms , which has accelerated during this pandemic year. Talwar however said that cinema as an ecosystem will survive and thrive because moviegoers will head there for the experience, which again calls for a different story telling format than what is offered on OTT platforms.

Read also<\/h3>
<\/a><\/div>

India has highest viewership of films on Netflix globally<\/h4><\/a><\/div>
<\/a><\/div>

Indian OTT users comfortable with paying Rs 400 a month: Report<\/h4><\/a><\/div>
<\/a><\/div>

Streaming service Starz launches direct to consumer OTT App 'Lionsgate Play'<\/h4><\/a><\/div>
<\/a><\/div>

I&B ministry to seek transfer of all OTT-related cases to SC<\/h4><\/a><\/div><\/div>
The content head spoke on how the consumption pattern has seen a \"behavioral shift is happening across age groups, across geographies\". This is reflected in statistics where the platform which used to attract 75 million daily and 175 million monthly active users now has more than 200 million monthly active users.

While OTT players are using AI to enhance user experience and offer a more personalised bouquet of options, Talwar estimates that 5G will offer more data to the customer and it will not be just about speed, which in turn will increase content consumption.

<\/div><\/div>\"I think 5G is definitely incremental if it increases the speed and just the layering or buffering goes away...The insatiable appetite for content that this country has to be really the challenge and and therefore you can make that part of the life a lot better by increasing the data packet size to 2-3GB. Moment that happens , you will see more and more explosion of content being consumed,\" said Talwar.

<\/div><\/div>
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