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NEW DELHI: Indian handset makers will take the biggest hit after the government levied a 10% import duty<\/a> on key mobile phone parts such as populated printed circuit boards (PCBs).\n
Most of them, including Lava<\/a>, Micromax<\/a> and Intex<\/a>, may be forced to absorb the increased cost of imported components and take a further hit on their already wafer-thin margins due to intense competition. At the same time, they will need to scale up investments in local production of these components.
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\nBased on the new duty on PCBs, camera modules and connectors, analysts said handset prices may increase by up to 6% for companies that import PCBs, which make up roughly half of the cost of making a device.
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\n“Those who are not prepared, including ourselves, will suffer in the short term,” said Hari Om Rai, chairman of Lava International. He added that the company will have to absorb the financial hit. “But that’s okay because we will benefit in the long term as we’re building the country and companies will grow alongside,” he said.
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\nLava has started assembling PCBs in India but is yet to scale up operations to get the full benefit of its investments of almost Rs 100 crore. “It will not be easy for us to raise our prices immediately with the competition in the market,” said Rajesh Jain, co-founder of Micromax.
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\n“We can assemble the PCB locally and have started testing in Rudrapur.” Tarun Pathak, associate director at Hong Kong-based Counterpoint Technology Market Research, said most Indian handset companies will get hurt because they won’t increase prices due to competition from Chinese and other rivals.
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\nHe said Indian companies, which have ceded market share to Xiaomi, Oppo and Vivo, will have to invest in building capacity to make components or source them locally, which will hurt their already-hit finances. Micromax’s revenue fell 42% onyear to Rs 5,614 crore in the year ended March 2017 and that of Intex Technologies shrank 30% to Rs 4,364.1crore. By comparison, the combined revenue of Xiaomi, Oppo and Vivo jumped more than seven-fold to Rs 22,527 crore from Rs 2,919 crore in the same period.
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\nNavkendar Singh, research director at IDC India, said local companies may have to cut commissions to offset part of the duty. Indian vendors derive most of their market share from feature phones, which are even more price sensitive and will limit their ability to increase prices, experts said. Intex and Karbonn said the government should have exempted feature phones from the latest duty.
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\n“Feature phones are for the lower end of the market and there is very limited scope to increase prices in this segment to absorb the duty increase,” said Rajeev Jain, chief financial officer at Intex.
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进口关税部分可能会严重打击了印度手机制造商
他们中的大多数,包括熔岩,Micromax国际展览中心,可能会被迫吸收进口零部件成本的增加,进一步打击他们的微薄利润由于激烈的竞争。
新德里:印度手机制造商将会受到最大的冲击后,政府征收10%进口关税手机在关键部件如密集的印刷电路板(pcb)。他们中的大多数,包括熔岩,Micromax和国际展览中心,可能会被迫吸收进口零部件成本的增加,进一步打击他们的微薄利润由于激烈的竞争。与此同时,他们需要扩大投资当地的这些组件的生产。
基于新的关税多氯联苯,相机模块和连接器,分析师表示,手机价格可能会增加6%的公司进口多氯联苯,占大约一半的成本的设备。
“那些不准备,包括自己,会在短期内,”哈里Om拉伊说,熔岩国际主席。他补充说,该公司将不得不承受金融打击。“但是没关系因为我们长期将有利于我们国家建设和公司一起成长,”他说。
岩浆已经开始组装多氯联苯在印度但尚未扩大业务的全面受益的投资几乎100卢比。”对我们来说并不容易提高我们的价格立即与市场竞争,“说贾恩说,Micromax创始人之一。
“我们可以在本地组装PCB Rudrapur和已经开始测试。“塔伦帕沙克,香港对位技术市场研究副主管,说大多数印度手机公司会受到伤害,因为他们不会增加价格由于来自中国和其他竞争对手的竞争。
他说印度公司,将市场份额拱手让给小米,相对应的人体内,将投资于本地能力建设,使组件或来源,这将伤害他们已经到财务状况。Micromax 5614卢比的收入下降42% onyear截至2017年3月,国际展览中心技术的Rs 4364 .1crore萎缩30%。相比之下,小米的综合收入,同僚和体内跳涨逾7倍从2919卢比到22527卢比。
IDC研究主管印度Navkendar辛格说,当地企业可能不得不削减佣金来抵消一部分的责任。印度供应商从功能手机获得大部分的市场份额,价格更加敏感,会限制他们的能力来增加价格,专家说。国际展览中心和Karbonn说,政府应该从最新的责任豁免功能手机。
“功能手机的低端市场,增加价格在这个范围非常有限段吸收增加,“Rajeev Jain说,在国际展览中心首席财务官。
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