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深入:理解OSS / BSS转换的相关性

最初,2016年Jio启动操作时,它使用SAP BSS和后,Jio选择爱立信和惠普不同部分的OSS / BSS操作。爱立信是印度Jio管理实现套件。现在,Jio Jio生于云端平台设计和部署平台的OSS / BSS功能。Airtel使用像基于ai自动操作实时测量客户体验改进。另一方面,大约三年前,沃达丰的想法与Optiva搬到一个基于云的充电系统。

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5克用例需求与其他合作伙伴协作和收入共享,与传统的OSS / BSS这是不可能的。因此,OSS / BSS的变换也是至关重要的电信公司的数字转换,进而对他们提高吸引力至关重要的新时代数字用户,提供卓越的客户服务以及与奥特球员对抗竞争。
5克用例需求与其他合作伙伴协作和收入共享,与传统的OSS / BSS这是不可能的。因此,OSS / BSS的变换也是至关重要的电信公司的数字转换,进而对他们提高吸引力至关重要的新时代数字用户,提供卓越的客户服务以及与奥特球员对抗竞争。
由Gagandeep考尔

有点莫名的电信的一部分转换的转换操作支持系统(OSS)和业务支持系统(BSS)系统。它是由要求消费者,减少每用户平均收入(ARPU),最重要的是,5 g技术,最近推出了在印度。

遗留OSS / BSS基础设施是刚性的,孤立的,设计充电等基本功能,计费和订单管理。这是专为基本的语音和数据服务,而不再是如此。此外,在过去的几年里,电信公司已经推出了数款新一代又一代的技术和OSS / BSS跟不上他们。此外,需求发生了重大变化,电信公司正在从通信服务提供商(csp)数字服务提供商(dsp),不再仅仅是销售语音和数据服务。

新OSS / BSS系统需要自动化、敏捷、灵活和可伸缩的。这是至关重要的收入增长到5 g与OSS / BSS系统的变换。近72%的5 g增长收入依赖OSS / BSS转换。

为什么OSS / BSS转换未来增长的关键吗?

5 g使服务提供者能够超越传统的语音和数据服务和提供创新的用例,如行业4.0,云游戏,远程手术和私人网络,等等。它将使消费者体验到无处不在的高质量的连接。与此同时,企业将实现新的生产力和效率水平的实时数据分析和人工智能驱动过程改进。

然而,对于电信公司兑现的承诺5 g和货币化5 g投资要求大修的OSS / BSS系统。

此外,在过去的几年里,客户体验已成为关键因素,随着印度用户的成熟和需求特殊经验在所有渠道每次他们与电信进行交互。用户期望一致的和一流的经验在所有渠道,是否在线,通过IVR物理存储或。此外,数字原生代,用于无缝数字领先平台提供的服务如Netflix和Instagram,目前预计csp也提供类似的经验。

此外,从顶级(OTT)玩家的激烈竞争,减少ARPU和利润率和不断上升的生产,必须注重客户体验。

“流程自动化和数据管理是最关键的一些业务通信SPs今天的需要。快速发展的数字技术景观带动csp的道路上成为数字服务提供商。这种转变的旅程的一个至关重要的方面是建立future-ready网络基础设施和改革遗留OSS / BSS系统数字OSS / BSS系统可靠、灵活、协作和可伸缩的,”作者Nishant邦萨尔说,高级研究经理,IDC

“之前安装的OSS和BSS从未旨在解决动态,实时、灵活的5 g网络的性质。这些系统不再适用。探索,然后从事新功能解决戏剧性的复杂性和动态交互预计5 g的全部潜力的独立(SA)对业务成功至关重要。CSPs挑战在若干领域之外增加数据量和新技术带来的需求增长5 g时代,“邦萨尔解释道。

“印度电信公司的OSS / BSS系统需要适应网络切片,5 g的一个关键特性。现在,系统是面向老年人的充电方式,这是多余的5 g时代。在5克,关税计划会非常不同和OSS / BSS系统需要支持延迟和throughput-based用例,不可能与遗留系统。需要进行OSS / BSS在5克,“Ashwinder Sethi Analysys Mason负责人说。

5克用例需求与其他合作伙伴协作和收入共享,与传统的OSS / BSS这是不可能的。因此,OSS / BSS的变换也是至关重要的电信公司的数字转换,进而对他们提高吸引力至关重要的新时代数字用户,提供卓越的客户服务以及与奥特球员对抗竞争。

另一个关键原因OSS / BSS的现代化基础设施是服务提供者尝试进入其他行业,如金融,因为每用户平均收入(ARPU)和利润率继续很低。现在大部分的电信公司提供钱包服务,等等。他们可以利用他们现有的用户数量只有在平台方法允许交叉销售。

读也

印度商业企业科技公司作为数字化需求,Cloud-led保持高的解决方案

软件制造商SAP的收入和前景发送股票更高

印度的故事
印度最新的服务提供者,依赖Jio,似乎最更新的OSS / BSS系统,根据业内人士。

“信实Jio系统更符合时代,因为它是一个较新的电信。它也使用软件定义和网络功能虚拟化(NFV)驱动的OSS / BSS系统。然而,另一方面,Airtel滞后的核心和OSS / BSS投资和有很多地面覆盖变换它的OSS / BSS的基础设施,”一位行业分析师表示希望保持匿名。

最初,当Jio操作在2016年推出,它使用SAPBSS和后,Jio选择了爱立信和惠普不同部分的OSS / BSS操作。爱立信是印度Jio管理实现套件。现在,Jio Jio生于云端平台设计和部署平台的OSS / BSS功能。

现代化的OSS / BSS基础设施Jio也至关重要,因为它是专注于5 g独立(SA),而旅馆正在部署5 g Non-Standalone (NSA)。5 g SA网络体系结构将允许服务提供者想出创新的用例,这意味着传统的充电方式是多余的。另一方面,5 g NSA使用4 g核心和用例更增强移动宽带(eMBB),不需求急剧转变的OSS / BSS 5 g SA。

Airtel正在使用像管理基于ai自动操作实时测量客户体验改进。另一方面,大约三年前,沃达丰的想法与Optiva转移到基于云的充电系统。

在印度,电信公司通常使用不同的OSS / BSS产品为不同的技术,有时甚至不同的圈子。这是融合计费的关键原因之一是不可能成为现实,直到最近。

OSS / BSS转换需要什么?

那么什么是服务提供者的变化与遗留OSS / BSS系统需要战斗准备好了吗?“他们需要去系统的大修。首先,他们需要动态数据管理以及实时操作、编排、货币化,保证是至关重要的。实时,AI /毫升驱动集成交付和保证满足新技术的要求,”IDC的邦萨尔说。

BSS需要数字自动化业务流程支持从发现客户生命周期,排序,和帐单支付和维护。它还应该包括客户、销售、合作伙伴,产品,和收入管理。另一方面,数字OSS必须包括服务管理和编制,混合资源管理、SDN / NFV管理和编制和基础设施管理、邦萨尔解释道。

随着市场的成熟,印度服务提供商需要采用客户旅程编排方法在OSS / BSS跨所有沟通渠道提供一个一致的体验。

(Gagandeep Kaur新德里独立电信记者)

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SAP
\"
5G use cases demand collaboration and revenue share with other partners, which is not possible with traditional OSS\/BSS. Therefore, the transformation of OSS\/BSS is also crucial to the digital transformation of the telcos, which in turn is essential for them to improve their appeal with the new-age digital subscribers, deliver exceptional customer service and also fight competition with OTT players.<\/span><\/figcaption><\/figure>By Gagandeep Kaur<\/strong>

A somewhat unacknowledged part of the telco transformation is the transformation of the Operations Support Systems<\/a> (OSS) and Business Support Systems<\/a> (BSS) systems. It is driven by demanding consumers, dwindling Average Revenue Per User (ARPU) and, most importantly, 5G technology, which was recently launched in India.

The legacy OSS\/BSS infrastructure is rigid, siloed, and designed for basic functions like charging, billing, and order management. It was designed for basic voice and data services, which is no longer the case. Further, over the last few years, the telcos have launched several new generations of technologies and OSS\/BSS have not kept pace with them. Moreover, the requirements have undergone a significant change as telcos are evolving from being Communications Service Providers (CSPs) to Digital Service Providers (DSPs) and are no longer just selling voice and data services.

<\/div><\/div>The new OSS\/BSS systems need to be automated, agile, flexible and scalable. This is crucial as the revenue growth through 5G is linked to the transformation of the OSS\/BSS systems. Nearly 72% of 5G growth revenue is dependent on OSS\/BSS transformation.

Why is OSS\/BSS transformation crucial for future growth?<\/strong>

5G enables service providers to go beyond the traditional voice and data services and offer innovative use cases, like Industry 4.0, cloud gaming, remote surgery and private networks, among others. It will allow consumers to experience ubiquitous high-quality connectivity. At the same time, enterprises will realize new levels of productivity and efficiency as real-time data analysis and artificial intelligence drive process improvement.

However, for telcos to deliver on the promise of 5G and monetize their 5G investments calls for a complete overhaul of their OSS\/BSS systems.

Further, over the last few years, customer experience has become the critical differentiator for CSPs as Indian users mature and demand exceptional experience across all channels every time they interact with the telco. The users expect a consistent and best-in-class experience across all channels, whether it is online, physical store or through an IVR. Further, digital natives, used to seamless services provided by digital-first platforms like Netflix and Instagram, now expect CSPs also to offer a similar experience.

<\/div><\/div>In addition, stiff competition from Over-the-Top (OTT) players, dwindling ARPU and profit margins and rising churn makes it imperative for them to focus on customer experience.

\"Process automation and data management are some of the most critical operations needs of communications SPs today. The rapidly evolving digital technology landscape has driven CSPs on the path to becoming digital service providers. A crucial aspect of this transformation journey is building future-ready network infrastructure and overhauling legacy OSS\/BSS systems to digital OSS\/BSS systems that are reliable, flexible, collaborative and scalable,\" says Nishant Bansal, Senior Research Manager, IDC

\"Previously installed OSS and BSS were never designed to address the dynamic, real-time and flexible nature of 5G networks. These systems are no longer fit for purpose. Exploring and then engaging in new capabilities to address the dramatic complexity and dynamic interactions expected by the full potential of 5G Standalone (SA) is essential for business success. The CSPs are challenged on several fronts beyond increasing data volumes and new technology needs brought by the rising 5G era,\" explains Bansal.

\"The OSS\/BSS systems of Indian telcos need to adapt to network slicing, which is a key feature of 5G. Right now, the systems are geared toward the older way of charging, which is redundant in the 5G era. In 5G, the tariff plans are going to be very different and the OSS\/BSS systems would need to support latency and throughput-based use cases, not possible with legacy systems. A cloud-native OSS\/BSS is required in 5G,\" says Ashwinder Sethi, Principal at Analysys Mason.

5G use cases demand collaboration and revenue share with other partners, which is not possible with traditional OSS\/BSS. Therefore, the transformation of OSS\/BSS is also crucial to the digital transformation of the telcos, which in turn is essential for them to improve their appeal with the new-age digital subscribers, deliver exceptional customer service and also fight competition with OTT players.

Another crucial reason for the modernization of the OSS\/BSS infrastructure is that the service providers are foraying into other industries, like finance since the Average Revenue Per User (ARPU) and profit margins continue to be low. Most of the telcos are now offering wallet services, among others. They can leverage their existing subscriber base only if the platform approach allows them to cross-sell.

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The India Story
<\/strong>
India's newest service provider, Reliance Jio<\/a>, seems to have the most updated OSS\/BSS systems, as per industry insiders.

\"Reliance Jio's systems are more in keeping with times because it is a newer telco. It is also using software-defined and Network Function Virtualization (NFV) powered OSS\/BSS systems. However, on the other hand, Airtel is lagging in terms of core and OSS\/BSS investment and has a lot of ground to cover to transform its OSS\/BSS infrastructure,\" says an industry analyst who wanted to remain anonymous.

Initially, when Jio launched operations in 2016, it used SAP<\/a> for BSS and later, Jio opted for Ericsson<\/a> and Hewlett Packard for different parts of its OSS\/BSS operations. Ericsson is managing the fulfilment suite for Jio in India. Now, Jio Platforms has designed and deployed a cloud-native platform for Jio's OSS\/BSS functions.

Modernized OSS\/BSS infrastructure is also crucial for Jio because it is focusing on 5G Standalone (SA) while Airtel is deploying 5G Non-Standalone (NSA). The 5G SA network architecture will allow the service provider to come up with innovative use cases, which means that the traditional way of charging is redundant. On the other hand, 5G NSA uses 4G core and the use cases are more around enhanced Mobile Broadband (eMBB) which doesn't demand as drastic a transformation of OSS\/BSS as 5G SA does.

Airtel is using Amdocs<\/a> AI-based automated operations to measure customer experience improvements in real time. On the other hand, about three years back, Vodafone Idea<\/a> partnered with Optiva to move to a cloud-based charging system.

In India, the telcos typically use different OSS\/BSS products for different technologies and sometimes even for different circles. This is one of the key reasons that converged billing was not possible a reality till very recently.

What does the OSS\/BSS transformation entail?<\/strong>

So what are the changes that the service providers with legacy OSS\/BSS systems need to be battle ready? \"They need to go for a complete overhaul of their systems. To begin with, they need dynamic data management along with real-time operations, orchestration, monetization, and assurance are essential. Real-Time, AI\/ML Driven Integrated Delivery and Assurance to meet new technology demands,\" says Bansal of IDC.

Digital BSS is required to automate business processes supporting the customer lifecycle from discovery, ordering, and billing to payments and maintenance. It should also include customer, sales, partner, product, and revenue management. On the other hand, digital OSS must include service management and orchestration, hybrid resource management, SDN\/NFV management and orchestration and infrastructure management, explains Bansal.

As the market matures, the Indian service providers will need to adopt a customer journey orchestration approach in the OSS\/BSS to provide a consistent experience across all communication channels.

(Gagandeep Kaur is a New Delhi-based independent telecom journalist)

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Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"53.0","minfoseo":"53-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1669082826003","minfoseo":"1669082826003"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-1512138718","minfoseo":"-1512138718"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"7885.0","minfoseo":"7885-0"},"NumberOfWords":{"minfo":"1188.0","minfoseo":"1188-0"},"key":{"0":{"keyid":"215381","value":"Amdocs","smid":"0","keynameseo":"Amdocs","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"1553175","value":"Vodafone Idea","smid":"0","keynameseo":"Vodafone-Idea","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"15580326","value":"telecom news 5G","smid":"0","keynameseo":"telecom-news-5G","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"6358384","value":"SAP","smid":"0","keynameseo":"SAP","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"6354504","value":"Reliance Jio","smid":"0","keynameseo":"Reliance-Jio","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"2177798","value":"Operations Support Systems","smid":"0","keynameseo":"Operations-Support-Systems","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6356812","value":"Ericsson","smid":"0","keynameseo":"Ericsson","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"807960","value":"Business Support Systems","smid":"0","keynameseo":"Business-Support-Systems","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"6354287","value":"Bharti Airtel","smid":"0","keynameseo":"Bharti-Airtel","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"95672305","stname":"In-depth: Understanding the relevance of OSS\/BSS transformation","artsyn":"Initially, when Jio launched operations in 2016, it used SAP for BSS and later, Jio opted for Ericsson and Hewlett Packard for different parts of its OSS\/BSS operations. 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Therefore, the transformation of OSS\/BSS is also crucial to the digital transformation of the telcos, which in turn is essential for them to improve their appeal with the new-age digital subscribers, deliver exceptional customer service and also fight competition with OTT players."}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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