NEW DELHI: The India wearable market comprising earwear, wrist bands, and smartwatches<\/a> posted a three-digit on-year growth rate of 144.3% in 2020, exiting the year with 36.4 million shipments, according to data from International Data Corporation’s (IDC<\/a>) Worldwide Quarterly Wearable Device Tracker.
This growth was driven by factors such as increased demand for earwear devices<\/a> and upgrades to watches from wrist bands, with both categories recording their highest annual shipments in 2020.
Category-wise, the earwear category accounted for 83.6% of total shipments in 2020 with 30.4 million shipments. This segment was led by boAt at the first position followed by Samsung<\/a> (including JBL<\/a>), Harman Kardon, and Infinity, respectively.
Earwear device shipments grew more than threefold in 2020 compared to the previous year, mainly driven by the affordable launches, and expanding use cases.
Truly Wireless Stereo (TWS) devices were the top gainer seeing a tenfold increase with shipments totaling 11.3 million units in 2020. boAt led the TWS segment with a 24.6% share, followed by Realme with a 13.5% share in 2020.
On the other hand, the watches category benefited from the declining demand for wristbands<\/a>. Watches grew by 139.3% on-year with 2.6 million shipments in 2020 led by Noise with a share of 24.5%, followed by Realme (15.7%) while Apple continued to dominate the smartwatch category with a 51% share in 2020.
Wristbands declined by 34.3% on-year in 2020 since peaking in 2019 as the year ended with 3.3 million unit shipments. China’s Xiaomi<\/a> led the wristbands category with a 46.7% share, followed by Realme (12.3%).
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