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<\/span><\/figcaption><\/figure>By Una Galani
<\/strong>
MUMBAI: TikTok<\/a>'s salvage value appears to vary from place to place. Microsoft<\/a> is in talks for the Chinese-owned short-video app's assets in the United States, Canada, Australia and New Zealand, while social network Twitter is interested only in the U.S. division, Reuters reported on Sunday. India, the TikTok's biggest market by users, is the neglected elephant in the room.

Microsoft has been showy about its commitment to the emerging market. The $1.6 trillion company's Hyderabad-born boss, Satya Nadella<\/a>, beamed in last year to the annual meeting of the $188 billion Mumbai-based Reliance Industries<\/a>. The two firms announced a 10-year alliance that will see Reliance's new data centres work with Microsoft's Azure Cloud, amongst other things. For Twitter, like other foreign technology firms, India is widely estimated to be one of its biggest markets by users. The country accounted for 611 million TikTok downloads, or 30% of the total, according to SensorTower.

Practical issues might be one reason to hold back. Either buyer will have to convince sceptics in Washington that their deal will sever any backdoor links with the People's Republic, and also make the same case to New Delhi, which slapped a ban on the app in June. In addition, Indian users are less valuable to advertisers than those in wealthier markets, and the need to support a long list of local languages raises operating challenges and costs. There's the price tag too: the whole of TikTok might be worth over $24 billion, Breakingviews estimates. Any such sum would sorely strain Twitter's balance sheet.

But there are political reasons to be reticent too. Prime Minister Narendra Modi's government is championing a hazy concept of a \"self-reliant\" India, much like his Chinese counterpart Xi Jinping. That could imply future policy support for apps like Chingari, Mitron and Roposo, all of them homegrown TikTok-like alternatives; for ShareChat, which has raised money from Twitter and owns a video-sharing app called Moj; or for Reliance's JioMeet video conferencing app, which is strikingly similar to Zoom Video Communications<\/a>, and free to boot.

India may not fully duplicate China's template, which helped tech firms like Baidu<\/a> and Tencent<\/a> become giants by locking out overseas competition. But foreign buyers have reason to beware.
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印度是被忽视的大象在TikTok的房间

微软中国在会谈视频应用的资产在美国,加拿大,澳大利亚和新西兰,而社交网络Twitter是只对美国感兴趣的部门,据路透社报道,周日。印度,TikTok用户,最大的市场是被忽视的大象在房间里。

  • 更新于2020年8月10日09:51点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
由Una Galani
孟买:TikTok的残值似乎因地方而异。微软正在谈判的中国视频应用的资产在美国,加拿大,澳大利亚和新西兰,而社交网络Twitter是只对美国感兴趣部门周日据路透社报道。印度,TikTok用户,最大的市场是被忽视的大象在房间里。

微软已经对其承诺的新兴市场。1.6万亿美元的公司的Hyderabad-born老板,萨提亚Nadella,光束在去年年会的孟买1880亿美元信实工业公司。这两家公司10年联盟宣布将看到信实的新数据中心与微软Azure云,在其他的事情。Twitter和其他外国科技公司、印度广泛估计其用户最大的市场之一。占6.11亿TikTok下载,占总数的30%,据SensorTower。

广告
实际问题可能的原因之一。要么买家将不得不说服持怀疑态度的人在华盛顿,他们的交易将断绝任何与中华人民共和国的秘密联系,也使新德里相同的情况下,打了一个6月禁止应用程序。此外,印度比富裕的用户更有价值的广告市场,和需要支持一长串的当地语言提高操作和成本的挑战。有价格标签:整个TikTok可能价值240亿美元,财经估计。任何这样的总和将严重应变Twitter的资产负债表。

但是也有政治原因应该保持沉默。莫迪总理政府支持印度“自力更生”的模糊概念,就像他的中国同行习近平。这可能意味着未来政策支持应用程序像Chingari, Mitron Roposo,他们本土TikTok-like替代品;ShareChat,筹集资金从Twitter和拥有一个视频分享应用称为Moj;或依赖JioMeet视频会议的应用,这是惊人的相似变焦视频通信和自由。

印度不可能完全复制中国的模板,这有助于科技公司百度和腾讯被锁定海外巨头竞争。但外国买家有理由小心。
  • 发布于2020年8月10日09:48点坚持
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\"\"
<\/span><\/figcaption><\/figure>By Una Galani
<\/strong>
MUMBAI: TikTok<\/a>'s salvage value appears to vary from place to place. Microsoft<\/a> is in talks for the Chinese-owned short-video app's assets in the United States, Canada, Australia and New Zealand, while social network Twitter is interested only in the U.S. division, Reuters reported on Sunday. India, the TikTok's biggest market by users, is the neglected elephant in the room.

Microsoft has been showy about its commitment to the emerging market. The $1.6 trillion company's Hyderabad-born boss, Satya Nadella<\/a>, beamed in last year to the annual meeting of the $188 billion Mumbai-based Reliance Industries<\/a>. The two firms announced a 10-year alliance that will see Reliance's new data centres work with Microsoft's Azure Cloud, amongst other things. For Twitter, like other foreign technology firms, India is widely estimated to be one of its biggest markets by users. The country accounted for 611 million TikTok downloads, or 30% of the total, according to SensorTower.

Practical issues might be one reason to hold back. Either buyer will have to convince sceptics in Washington that their deal will sever any backdoor links with the People's Republic, and also make the same case to New Delhi, which slapped a ban on the app in June. In addition, Indian users are less valuable to advertisers than those in wealthier markets, and the need to support a long list of local languages raises operating challenges and costs. There's the price tag too: the whole of TikTok might be worth over $24 billion, Breakingviews estimates. Any such sum would sorely strain Twitter's balance sheet.

But there are political reasons to be reticent too. Prime Minister Narendra Modi's government is championing a hazy concept of a \"self-reliant\" India, much like his Chinese counterpart Xi Jinping. That could imply future policy support for apps like Chingari, Mitron and Roposo, all of them homegrown TikTok-like alternatives; for ShareChat, which has raised money from Twitter and owns a video-sharing app called Moj; or for Reliance's JioMeet video conferencing app, which is strikingly similar to Zoom Video Communications<\/a>, and free to boot.

India may not fully duplicate China's template, which helped tech firms like Baidu<\/a> and Tencent<\/a> become giants by locking out overseas competition. But foreign buyers have reason to beware.
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