According to Rajesh Shetty<\/a>, Cisco’s Managing Director - Enterprise Sales, the response to the intent-based networking front in India is phenomenal.
“Some of the largest networks that we have deployed are for ITeS<\/a> customers because they operate in an Odyssey environment, where segmentation is easier and that’s where we started the initial orders, far faster than international customers also,” Shetty told ETCIO.com
In his view, segmentation is one of the most important aspects of this new software offering besides security and visibility that is driving its adoption in the FSI<\/a> (financial services industry<\/a>) and Banking<\/a> along with manufacturing vertical.
“Adaptability of this has been tremendous and maturity curve is highest in terms of ITeS because of segmentation being well-set. Security and visibility are the reasons why a lot of FSI customers are leveraging it. Manufacturing companies have started deploying it so that they can take the next step with IoT (Internet of Things),” Shetty informed.
Cisco has around 150 customers in India so far and globally it’s over 4500. One of the Indian customers with the largest SDA (Software-Defined Architecture) is deploying 40 use-cases and many of them are very India specific. TCS<\/a>, Wipro, HCL, Cognizant, NSE, Tech Mahindra, Ashok Leyland, CGI and Publicis Groupe are among top Cisco customers.
Interestingly, TCS is the largest company to deploy Cisco’s intent-based networking, while Wipro has the credit to be the first organisation to implement this offering in the world.
“And we are leveraging our BU to create certain options which help in terms of deploying those use cases. So, I would say India is definitely leading the world in terms of intent-based networking,” he said. Further, Shetty expects more customers to move to this SDA based software platform over the next one year.
SDA clearly indicates how Cisco’s software shift is shaping up in its products and solutions in recent years and also reflecting in its software revenues. Cisco’s software income<\/a> globally stood around 33 percent, while it was 40 percent in India, according to the company.
But it all started some year ago with the Cisco Borderless Networks, also known as the Borderless Odyssey followed by the Cisco Digital Network Architecture (DNA), which has now become the core foundation of many new offerings including the intent-based networking.
In fact, Cisco had acquired Lancope for its network visibility and intelligence software StealthWatch and integrated with its own Security Group Tags (SGT) that enabled many of the key features of the intent-based networking including segmentation, automation, visibility, assurance, compliance, and security.
These functionalities and features are focused on addressing the IT complexities faced by most organisations and enterprises today. “Cisco’s network intuitive or the concept of intent-based networking is about how to make all these complex technologies very easy from the business outcome point of view,” Shetty explained.
Arguably, the industry in the past was believed to be guilty of offering new features and functionalities but with attached complexities. But today the customers want automation, assurance, compliance and simplicity in terms of business requirements so they can be more customer-centric, according to Shetty.
However, the issue is IT in most cases take a long time in trying to figure out ways to meet business requirements and that normally takes a long time. And that’s where Shetty backs the role of Cisco’s intent-based networking in simplifying and segmenting the IT infrastructure in organisations as per business needs driving its demand in India and elsewhere.
“What we are seeing with the Indian customers is that they are adopting this quite a lot. Today, we are leading as far as the number of customers who have gone down on SDA path,” Shetty informed.
Further, “We have the largest SDA customer in the world right now in India and in the process of being deployed. And also we have the largest numbers of customers,” he claimed.
Technically, Cisco’s intent-based networking helps to create a fabric across IT infrastructure right from datacentres, campuses and SD-WAN to wireless networks. And bring all of that into one seamless entity offering segmentation, compliance, security, network visibility and other key features to the customers.
For non-Cisco customers, it is coming up with the reference architecture for partners, so they can create middleware to leverage open APIs of some of the Cisco products through the DNA centre. This will allow integration to third-parties and extend the capabilities of intent-based networking capabilities to non-Cisco users.
“So the advantages are phenomenal for enterprise and that’s why we are finding it resonating extremely well,” Shetty commented.
Moreover, from the CIO organisation perspective, the offering is designed to take away many of the mundane and time-consuming manual tasks through automated processes. And in turn, help the IT department to manage and utilise resources for business-oriented and productive works.
“The simplicity, assurance, security and automation helps in terms of meeting the most important aspect of any CIO today is doing more with less,” Shetty noted.
Businesses today expect CIOs to be more active on the business front, according to Shetty CIOs need information visibility so that they can provide segmentation with more services or customised offerings by monetising different information like the way Google or Facebook is able to do.
Overall, businesses can leverage those benefits and accordingly can allocate better services to different customers and building customer intimacy.
“And I would say the intent-based networking is still evolving. It’s just a year old multi-phase journey, but over the period of time it will create a massive differentiation in the market,” Shetty concluded.
<\/body>","next_sibling":[{"msid":64758878,"title":"Reliance Jio-led data price reduction fuels smartphone adoption in India: Cisco","entity_type":"ARTICLE","link":"\/news\/reliance-jio-led-data-price-reduction-fuels-smartphone-adoption-in-india-cisco\/64758878","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":64759565,"entity_type":"ARTICLE","title":"India leads the world in terms of intent-based networking: Cisco\u2019s Rajesh Shetty","synopsis":"Cisco has around 150 customers in India so far and globally it\u2019s over 4500.","titleseo":"telecomnews\/india-leads-the-world-in-terms-of-intent-based-networking-ciscos-rajesh-shetty","status":"ACTIVE","authors":[{"author_name":"Pankaj Maru","author_link":"\/author\/479243496\/pankaj-maru","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479243496.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479243496,"author_name":"Pankaj Maru","author_seo_name":"pankaj-maru","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETCIO","artdate":"2018-06-27 11:55:21","lastupd":"2018-06-27 11:55:21","breadcrumbTags":["Rajesh Shetty","software income","tcs","intent-based networking","ites","Industry","CISCO","FSI","Banking"],"secinfo":{"seolocation":"telecomnews\/india-leads-the-world-in-terms-of-intent-based-networking-ciscos-rajesh-shetty"}}" data-news_link="//www.iser-br.com/news/india-leads-the-world-in-terms-of-intent-based-networking-ciscos-rajesh-shetty/64759565">