India's technology minister on Thursday said video streaming services<\/a> have to be \"responsible and accountable\" for their shows and movies, defending rules introduced last month that regulate such content. 印度加紧了Facebook和Twitter等社交媒体公司。规则,称为“中介指导方针和数字媒体道德规范”,还需要等公司Netflix和亚马逊的'视频分类内容分类基于观众的年龄。 印度科技部长周四表示视频流服务必须是“负责任的和负责任的”节目和电影,上月出台的保护,规范等内容。
India tightened its grip on social media firms such as Facebook and Twitter. The rules, called the \"Intermediary Guidelines<\/a> and Digital Media Ethics Code\", also require firms such as Netflix<\/a> and Amazon's Prime Video to classify content into categories based on viewers' age.
The rules come at a time digital media or over-the-top (OTT) platforms such as Amazon Prime Video<\/a> and Netflix face growing complaints in India about obscene content or hurting religious sentiments. OTT delivers content to viewers directly by the internet.
Among the highest-profile such cases, police last month questioned a top Amazon Prime Video executive for hours over a show that allegedly hurt religious beliefs. Amazon was also forced to issue an apology.
On Thursday, Indian technology minister Ravi Shankar Prasad<\/a> said if companies had the right to create content, others had the right to have a grievance.
India's new rules mandate tech companies including video streaming giants to set up a grievance redressal mechanism and appoint new executives to coordinate with law enforcement.
The three-tier grievance resolution system begins with self-regulation by the content platform and ends at a government appointed panel headed by a ministry official.
\"India is tolerant and will remain tolerant,\" Prasad said. \"But the limits of tolerance and standards of tolerance should not be judged on the creating freedom or abuse of a particular producer of an OTT platform.\"
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印度说视频平台应该负责的内容
印度加紧了Facebook和Twitter等社交媒体公司。规则,被称为“中介机构的指导方针和数字媒体道德规范”,还需要等公司网飞公司和亚马逊的视频分类内容分类基于观众的年龄。
规则是在数字媒体或夸张的(OTT)平台等Amazon Prime的视频在印度和Netflix面临越来越多的抱怨关于淫秽内容或伤害的宗教情绪。奥特观众直接通过互联网提供的内容。
周四,印度科技部长Ravi Shankar普拉萨德说,如果公司有权创建内容,其他人有申诉的权利。
印度的新规则要求科技公司包括视频巨头建立申诉调整机制和任命新的高管配合执法。
三层投诉解决系统开始与自律的内容平台,结束在一个政府任命小组由一个官员。
“印度是宽容和将保持宽容,”普拉萨德说。“但是公差公差范围和标准不应以其创建自由或滥用特定生产者的奥特平台。”
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India's technology minister on Thursday said video streaming services<\/a> have to be \"responsible and accountable\" for their shows and movies, defending rules introduced last month that regulate such content.
India tightened its grip on social media firms such as Facebook and Twitter. The rules, called the \"Intermediary Guidelines<\/a> and Digital Media Ethics Code\", also require firms such as Netflix<\/a> and Amazon's Prime Video to classify content into categories based on viewers' age.
The rules come at a time digital media or over-the-top (OTT) platforms such as Amazon Prime Video<\/a> and Netflix face growing complaints in India about obscene content or hurting religious sentiments. OTT delivers content to viewers directly by the internet.
Among the highest-profile such cases, police last month questioned a top Amazon Prime Video executive for hours over a show that allegedly hurt religious beliefs. Amazon was also forced to issue an apology.
On Thursday, Indian technology minister Ravi Shankar Prasad<\/a> said if companies had the right to create content, others had the right to have a grievance.
India's new rules mandate tech companies including video streaming giants to set up a grievance redressal mechanism and appoint new executives to coordinate with law enforcement.
The three-tier grievance resolution system begins with self-regulation by the content platform and ends at a government appointed panel headed by a ministry official.
\"India is tolerant and will remain tolerant,\" Prasad said. \"But the limits of tolerance and standards of tolerance should not be judged on the creating freedom or abuse of a particular producer of an OTT platform.\"
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