NEW DELHI: The India smartphone market<\/a> declined by 3% year-on-year in Q1 2022, as per Strategy Analytics. The research firm said it expects a challenging full year ahead for the smartphone vendors in the country, considering that they will struggle with inflationary pressures, supply chain issues, and intermittent Covid-related disruptions.
“It is the third consecutive quarter of annual decline for the world’s second-largest market. Continuous declines have hardly been associated with the India market which have posted double-digit growth on a regular basis prior to the Covid pandemic,” the research firm said in a media release.
Some other challenges, as per Strategy Analytics, include a hike in device prices in the upcoming quarters as a consequence of growing inflation. “Oil supplies and pricing stand disrupted with the war in Europe in progress. This, in turn, is having a cascading effect on pricing of other items including mobile phones,” it said adding that vendors will have to manage retail price hikes amidst these challenging conditions.
It suggested that vendors will also need to plan in such a way that they are able to avoid disruptions from the new Covid wave in China.
With the Indian government gearing up for 5G spectrum auction in 2022, vendors will also need to decide what price tiers will they cater to with their 5G smartphone portfolio, it said.
Xiaomi<\/a> continued to lead the smartphone market<\/a>, followed by Samsung<\/a> and Realme<\/a>, Strategy Analytics said.
Samsung has been closing the volume gap with Xiaomi while Vivo<\/a> was right on the heels of Realme for a position in the top three. The top five vendors together accounted for over 8 in 10 devices<\/a> shipped during the quarter.
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