![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
IDC<\/a> said that this is the lowest third-quarter shipment since 2019 despite an earlier onset of the Diwali festivities. “Weakening demand and increasing device prices negatively impacted festive buying,” the research firm explained.
Xiaomi<\/a> led the market with 9.2-million-unit shipments for a 21.2% share in the September quarter, followed by Samsung<\/a> with 8 million units (18.6% share), and Vivo with 6.3 million units (14.6% share), respectively, as per IDC data. Realme<\/a> and Oppo<\/a> stood in the fourth and fifth positions, respectively, with 6.2 million units and 5.4 million units.
South Korean handset maker Samsung<\/a>’s shipments fell 0.8% year-over-year in Q3. By contrast, Chinese brands Vivo (-19.5%), Realme (-18.1%), and Xiaomi (-18%) had the sharpest fall, while Oppo<\/a> was the only brand to grow 6.1% year-over-year in the quarter, the IDC data showed.
The share of 5G smartphones reached 36% of total smartphones in Q3 with 16 million units, with the country shipping 67 million smartphones between 1Q20 – when 5G wasn’t launched commercially in India – to 3Q22, when fifth-generation services are being rolled out gradually by Reliance Jio and Bharti Airtel. The ASP for 5G smartphones dropped to $393 (~Rs 31,900) in 3Q22 from $509 (~Rs 41,300) in 1Q20.
The sub-$300 segment underperformed, as shipments declined by 15% year-over-year, said IDC. In contrast, the premium segment ($500+) continued to remain the highest growing price band with 64% growth during the same period and 8% share.