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It is looking to replicate its India approach across other emerging markets.
“India is like our hub for emerging markets. We feel our India strategy is very linked to our emerging markets strategy and we have a very different approach for the India market,” said Anuj Tandon, head, corporate development, India and MENA, Krafton<\/a>.
The company has committed to investing more than $100 million in the startup ecosystem in India. In the last 10 months, the company has announced six deals totalling about $86 million across segments. These range from the recently announced investment in game studio Nautilus<\/a>, game streaming platform Loco and e-sports firm Nodwin Gaming, to Indian language content firm Pratilipi<\/a>.
“Emerging markets have their own flavour for media and entertainment, and you can’t typecast it. We feel Indian IP is going to be super important, not just in India but also globally in the next five to six years,” Tandon said.
This approach will eventually be replicated across other emerging markets.
In 2021, the company launched Battlegrounds Mobile India, the local version of PUBG<\/a>.
Rather than focus on a pre-defined opportunity, Krafton is looking at opportunities across stages, with investments so far ranging from seed rounds to chipping in $48 million in Pratilipi<\/a>.
“We have been very aggressive on the investment opportunity, and been very conscious with our strategy,” he said.
Krafton has also created a network of gaming and entertainment studios and companies across the world. “We are one of the highest transacting users in gaming in India,” he said.
There is a large white space in the interactive entertainment space, spanning video games, e-sports and tech platforms, which Krafton is looking to tap, he said.
The company will also consider taking properties from India to other emerging markets in future but does not have any immediate plans of developing games out of India.
“We have a different model and would want to support local studios and share our experience so they can thrive on a global stage,” he said.
While announcing the IPO, the company had said that it intends to attain a leadership position in high-growth markets like India and the Middle East, and that the strategy would be focused on expanding content to non-gaming media and platforms.
About 70% of the IPO proceeds would be used towards global mergers and acquisitions and 30% towards investments in new markets including India, the Middle East and North Africa.
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印度是新兴市场的枢纽战略Krafton PUBG制造商
公司致力于投资超过1亿美元的创业生态系统的印度。在过去的十个月,该公司宣布六跨段交易总额约8600万美元。这些范围从最近宣布投资游戏工作室鹦鹉螺,流媒体平台火车头和电子竞技游戏公司Nodwin游戏公司Pratilipi印度语言内容。
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它希望复制印度的方法在其他新兴市场。
“印度是像我们中心的新兴市场。我们觉得我们的印度战略很与新兴市场策略,我们印度市场有一个非常不同的方法,“Anuj Tandon表示,企业发展,印度和中东和北非地区,Krafton。
公司致力于投资超过1亿美元的创业生态系统的印度。在过去的十个月,该公司宣布六跨段交易总额约8600万美元。这些范围从最近宣布投资游戏工作室鹦鹉螺流媒体平台火车头和电子竞技游戏公司Nodwin游戏,印度语言内容公司Pratilipi。
“新兴市场对媒体和娱乐有自己的味道,和你不能定型。我们觉得印度IP是非常重要的,不仅在印度也在全球未来五到六年内,”Tandon说。
这种方法最终将被复制在其他新兴市场。
2021年,该公司推出了战场移动印度,当地版本的PUBG。
而不是集中在一个预定义的机会,Krafton看着机会跨越阶段,投资到目前为止从种子轮凿在4800万美元Pratilipi。
“我们一直非常积极的投资机会,并且很有意识的与我们的战略,”他说。
Krafton还创建了一个网络游戏和娱乐工作室和公司在世界各地。“我们是一个在印度交易用户最高的游戏,”他说。
有一个巨大的白色空间的互动娱乐空间,跨越游戏,电子竞技和技术平台,Krafton希望挖掘,他说。
该公司还将考虑属性从印度到其他新兴市场在未来但没有立即计划游戏开发的印度。
“我们有一个不同的模型和想支持当地工作室和分享我们的经验,这样他们就可以茁壮成长在全球舞台上,”他说。
宣布上市时,该公司曾表示,它打算实现高增长市场的领导地位,如印度和中东,而战略是专注于拓展内容非博彩类媒体和平台。
大约70%的IPO所得将用于对全球并购和30%投资在新市场包括印度、中东和北非。
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