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\"\"NEW DELHI: Indians' appetite for binge-watching<\/a> online videos is set to make the country among the top ten OTT (over-the-top) video markets in the world in four years.
\n
With major OTT players, including Netflix, Hotstar and Amazon Prime Video, pushing deeper into people's living rooms, the OTT video market<\/a> in India is growing at a CAGR of around 23 per cent, revealed data from PwC.
\n
\nIn an earlier interview with TOI, Reed Hastings, co-founder & CEO of California-headquartered Netflix, said Indians are the biggest binge watchers on the platform in the world. OTT video revenue in India has been pegged at Rs 2,019 crore in 2017, according to the PwC report. It is expected to reach Rs 5,595 crore by 2022.
\n
\n\"It is not surprising that India continues to be one of the fastest growing entertainment and media markets globally,\" said Frank D'Souza, partner & leader — entertainment & media — at PwC India. \"However, what is encouraging is how non-linear media is expected to grow on the back of increase in device penetration, lower internet prices, consumer content demand and portability preferences.\"
\n
The growing rivalry among international and regional Subscription Video on Demand<\/a> (SVOD<\/a>) platforms is evident with over 70 per cent of revenue in 2017 attributable to subscription services. An example of stand-alone Subscription Video on demand (SVOD) services delivered over the open internet is Netflix. In contrast, Hotstar follows a hybrid subscription model where some programmes are free, while to watch others, consumers need to pay subscription charges.
\n
\nPwC said this trend will grow and by 2022, 79.4 per cent of total market revenue is expected to be from SVOD. \"With the Indian economy surging forward at a rapid pace, our customers' personal and professional lives are getting busier, travel is getting longer and technology is becoming simpler,\" said Vijay Subramaniam, director, content, at Amazon Prime Video India. \"There is, most definitely, a shift in the way people are watching movies and TV shows; especially supplemented by improvements in streaming infrastructure.\"
\n
\nIndia did not feature among the top 10 global SVOD countries by revenue in 2017. US topped the list, followed by China, Japan, UK and Canada. However, among the countries with the highest SVOD CAGR in 2017, India stood third after Indonesia and Philippines.
\n
\n\n<\/body>","next_sibling":[{"msid":64487738,"title":"China's Huawei says it hasn't collected Facebook user data","entity_type":"ARTICLE","link":"\/news\/chinas-huawei-says-it-hasnt-collected-facebook-user-data\/64487738","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":64487878,"entity_type":"ARTICLE","title":"India to enter top 10 OTT video markets in 4 years: Report","synopsis":"The growing rivalry among international and regional SVOD platforms is evident with over 70 per cent of revenue in 2017 attributable to subscription services.","titleseo":"telecomnews\/india-to-enter-top-10-ott-video-markets-in-4-years-report","status":"ACTIVE","authors":[{"author_name":"John Sarkar","author_link":"\/author\/479060196\/john-sarkar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479060196.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479060196,"author_name":"John Sarkar","author_seo_name":"John-Sarkar","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2018-06-07 08:48:04","lastupd":"2018-06-07 08:49:48","breadcrumbTags":["OTT video market","Subscription Video on Demand","international and regional SVOD","binge-watching","Industry","SVOD"],"secinfo":{"seolocation":"telecomnews\/india-to-enter-top-10-ott-video-markets-in-4-years-report"}}" data-authors="[" john sarkar"]" data-category-name="" data-category_id="" data-date="2018-06-07" data-index="article_1">

印度进入前十名奥特电子市场4年:报告

日益增长的竞争在国际和地区SVOD平台明显超过2017年70%的收入归因于订阅服务。

约翰Sarkar
  • 更新在2018年6月7日08:49点坚持
新德里:印度人的胃口binge-watching在线视频将使国家的前十名奥特(夸张的)视频市场四年来在世界上。

与主要奥特球员,包括Netflix Hotstar和Amazon Prime的视频,推动深入人们的起居室,奥特视频市场在印度约23%的复合年增长率增长,显示来自普华永道的数据。

在前面的钢铁洪流的采访中,联合创始人& California-headquartered Netflix的首席执行官里德哈斯丁说印度人是世界上最大的狂欢观察家平台。奥特视频收入在印度已经在2017年的2019卢比挂钩,根据普华永道的报告。预计到2022年将达到5595卢比。

“这并不奇怪,印度仍然是一个全球增长最快的娱乐和媒体市场,”Frank D’索萨说,合作伙伴和领袖——娱乐和媒体——普华永道印度。“然而,鼓励是非线性媒体预计将增长设备普及率的增加,互联网价格下降,消费者需求的内容和可移植性的喜好。”

越来越多的国际和地区之间的竞争订阅视频点播(SVOD)平台明显超过2017年70%的收入归因于订阅服务。独立的一个例子订阅视频点播(SVOD)服务通过互联网传送的开放是Netflix。相比之下,Hotstar遵循混合订阅模式,一些项目是免费的,看别人时,消费者需要支付订阅费用。

普华永道表示,这一趋势将增长,到2022年,预计市场总收入的79.4%来自SVOD。“印度经济的高速增长,在快速增长,客户的个人和职业生活越来越忙,旅行是越来越长和技术变得简单,“Vijay苏说,内容,Amazon Prime视频印度。“绝对,转变人们看电影的方式和电视节目;尤其是辅以改善流媒体基础设施。”

印度没有跻身前十2017年全球SVOD国家收入。美国位居榜首,紧随其后的是中国,日本,英国和加拿大。然而,在国家最高SVOD CAGR早在2017年,印度站在印尼和菲律宾之后,位列第三。

  • 发表在2018年6月7日08:48点坚持
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\"\"NEW DELHI: Indians' appetite for binge-watching<\/a> online videos is set to make the country among the top ten OTT (over-the-top) video markets in the world in four years.
\n
With major OTT players, including Netflix, Hotstar and Amazon Prime Video, pushing deeper into people's living rooms, the OTT video market<\/a> in India is growing at a CAGR of around 23 per cent, revealed data from PwC.
\n
\nIn an earlier interview with TOI, Reed Hastings, co-founder & CEO of California-headquartered Netflix, said Indians are the biggest binge watchers on the platform in the world. OTT video revenue in India has been pegged at Rs 2,019 crore in 2017, according to the PwC report. It is expected to reach Rs 5,595 crore by 2022.
\n
\n\"It is not surprising that India continues to be one of the fastest growing entertainment and media markets globally,\" said Frank D'Souza, partner & leader — entertainment & media — at PwC India. \"However, what is encouraging is how non-linear media is expected to grow on the back of increase in device penetration, lower internet prices, consumer content demand and portability preferences.\"
\n
The growing rivalry among international and regional Subscription Video on Demand<\/a> (SVOD<\/a>) platforms is evident with over 70 per cent of revenue in 2017 attributable to subscription services. An example of stand-alone Subscription Video on demand (SVOD) services delivered over the open internet is Netflix. In contrast, Hotstar follows a hybrid subscription model where some programmes are free, while to watch others, consumers need to pay subscription charges.
\n
\nPwC said this trend will grow and by 2022, 79.4 per cent of total market revenue is expected to be from SVOD. \"With the Indian economy surging forward at a rapid pace, our customers' personal and professional lives are getting busier, travel is getting longer and technology is becoming simpler,\" said Vijay Subramaniam, director, content, at Amazon Prime Video India. \"There is, most definitely, a shift in the way people are watching movies and TV shows; especially supplemented by improvements in streaming infrastructure.\"
\n
\nIndia did not feature among the top 10 global SVOD countries by revenue in 2017. US topped the list, followed by China, Japan, UK and Canada. However, among the countries with the highest SVOD CAGR in 2017, India stood third after Indonesia and Philippines.
\n
\n\n<\/body>","next_sibling":[{"msid":64487738,"title":"China's Huawei says it hasn't collected Facebook user data","entity_type":"ARTICLE","link":"\/news\/chinas-huawei-says-it-hasnt-collected-facebook-user-data\/64487738","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":64487878,"entity_type":"ARTICLE","title":"India to enter top 10 OTT video markets in 4 years: Report","synopsis":"The growing rivalry among international and regional SVOD platforms is evident with over 70 per cent of revenue in 2017 attributable to subscription services.","titleseo":"telecomnews\/india-to-enter-top-10-ott-video-markets-in-4-years-report","status":"ACTIVE","authors":[{"author_name":"John Sarkar","author_link":"\/author\/479060196\/john-sarkar","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479060196.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479060196,"author_name":"John Sarkar","author_seo_name":"John-Sarkar","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"TNN","artdate":"2018-06-07 08:48:04","lastupd":"2018-06-07 08:49:48","breadcrumbTags":["OTT video market","Subscription Video on Demand","international and regional SVOD","binge-watching","Industry","SVOD"],"secinfo":{"seolocation":"telecomnews\/india-to-enter-top-10-ott-video-markets-in-4-years-report"}}" data-news_link="//www.iser-br.com/news/india-to-enter-top-10-ott-video-markets-in-4-years-report/64487878">