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The smart TV<\/a> market grew even faster at 55 per cent (on-year) in 2021 and 65 per cent (on-quarter) in Q4 2021 to reach its highest ever shipments for a calendar year.
The overall smart TV<\/a> share in the TV market soared to 84 per cent in 2021 from 67per cent in 2020, according to latest research from Counterpoint Research's IoT Service.
\"Newer brands are offering advanced display technologies like OLED and QLED at attractive prices, which is also helping in enhancing the viewer experience. Besides, features such as Dolby Atmos<\/a> and Vision, better sound system, higher refresh rate and larger screen size are gaining ground among buyers,\" said research analyst Akash Jatwala.
The share of TVs which are above 40-inch reached 42 per cent in 2021, compared to 31 per cent a year ago, which implies Indian consumers are moving towards bigger-size TVs, \"especially for watching OTT content and communicating with their dear ones virtually\" Jatwala added.
Online channel continues to grow at a faster pace and its contribution increased to around 31 per cent in 2021.
\"The pandemic changed the buying habits of many consumers, making them prefer online shopping from the comfort of their homes,\" said senior research analyst Anshika Jain.
Xiaomi<\/a> continued to lead the smart TV segment in 2021 with 18 per cent market share, followed by Samsung<\/a> (also with 18 per cent share) and LG with 11 per cent market share in 2021.
OnePlus saw a record 354 per cent shipment growth during the year and ranked fifth in smart TV shipments. realme<\/a> shipments grew 72 per cent YoY in 2021, the report noted.<\/body>","next_sibling":[{"msid":89982274,"title":"Beats Pill Plus resurrected by Apple in limited edition collab","entity_type":"ARTICLE","link":"\/news\/beats-pill-plus-resurrected-by-apple-in-limited-edition-collab\/89982274","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":89982390,"entity_type":"ARTICLE","title":"India TV market soars to record high in 2021, Smart TVs leads","synopsis":"The smart TV market grew even faster at 55 per cent (on-year) in 2021 and 65 per cent (on-quarter) in Q4 2021 to reach its highest ever shipments for a calendar year.","titleseo":"telecomnews\/india-tv-market-soars-to-record-high-in-2021-smart-tvs-leads","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":223,"shares":0,"engagementtimems":1004000},"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2022-03-04 08:20:18","lastupd":"2022-03-04 08:22:33","breadcrumbTags":["smart tv","dolby atmos","xiaomi","samsung","realme","counterpoint research s iot service","TV shipment","India's TV shipments","devices","Smart TVs leads"],"secinfo":{"seolocation":"telecomnews\/india-tv-market-soars-to-record-high-in-2021-smart-tvs-leads"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-03-04" data-index="article_1">
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印度电视市场在2021年飙升至纪录高位,智能电视线索
智能电视市场更快达到55%(同比)增长65%,2021年(一季度)在2021年第四季度达到有史以来的最高出货一个日历年。
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的智能电视市场增长更快达到55%(同比),2021年为65%(一季度)在2021年第四季度达到有史以来的最高运输一个日历年。
整体智能电视在电视市场份额从2020年的67%飙升至2021年的84%,根据对比研究的最新研究的物联网服务。
“新品牌提供先进显示技术OLED和ql有吸引力的价格,这也帮助提高观众的体验。除此之外,等特性杜比大气压和视野,更好的音响系统,高刷新率和大屏幕大小买家正在取得进展,”阿卡什Jatwala研究分析师说。
超过40英寸的电视份额在2021年达到42%,与一年前的31%相比,这意味着印度消费者正在向规模更大电视,“尤其是看奥特内容和与他们交流亲爱的几乎“Jatwala补充道。
在线渠道继续以更快的速度增长,其贡献增加到2021年的31%左右。
“大流行改变了许多消费者的购买习惯,使他们更喜欢网上购物从舒适的家园,“高级研究分析师Anshika Jain说。
小米继续引领智能电视市场在2021年以18%的市场份额紧随其后三星以18%的市场份额(也)和LG在2021年以11%的市场份额。
OnePlus装运增长354%在今年创下了记录,在智能电视出货量排名第五。realme2021年出货量同比增长72%,报告指出。
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