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Homegrown company boAt<\/a> maintained its lead for the fourth successive quarter with a 426% year-over-year growth and 37% share of the total shipments.
Aggressive marketing, celebrity endorsements and ‘value for money’ offerings helped it maintain the dominating position in the market, Counterpoint said adding that inventory of its Airdopes 131 during Flipkart<\/a>’s Big Savings Day sale in Q2 was another driver for its growth.
OnePlus<\/a> and Realme<\/a> took second and third place in the market, with 12% and 10% share, respectively. The brands leveraged their existing smartphone user base to grow their presence in the TWS market<\/a>.
The popularity of Buds Z has also helped OnePlus capture the second spot in the growing market while Realme maintained its position in the top 5 brands owing to affordable launches.
Noise move up one step to take the fourth spot in 2Q21 with a 117% year-over-year growth and 8% share.
“In the next quarter, we will see the entry of more brands (like Nothing Ear, Dizo and Micromax) across price tiers to grab a larger share of this untapped market. Some of the new entrants in Q2 2021 were Lava<\/a>, Aiwa and TCL<\/a>. Low-cost offerings have provided the necessary boost to this segment,” said
Senior Research Analyst Anshika Jain.
Jain added that the share of the Rs 1,000-2,000 price band grew to 60% of the total shipments in 2Q21, compared to the same quarter last year.
Though the market’s growth slowed in April due to Covid-19 restrictions, including on e-commerce platforms but the pent-up demand helped drive momentum in the next two months (May & June), Jain said.
“Players are looking to make these devices<\/a> locally to reap the benefits of the government’s PLI (Production-Linked Incentive) scheme,” said Research Associate Anam Padha.
For instance, Padha added, Mivi<\/a> is the second brand after pTron to launch a Made-in-India TWS product while boAT has also decided to shift its manufacturing base to India.
“The latest entrant, Aiwa, is also exploring a similar possibility, which indicates that more brands are likely to follow this path to offer new features at low price points,” Padha said.
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本土的公司船维护领导连续第四个季度同比增长426%,总出货量的37%。
积极营销,名人代言和“物有所值”产品帮助它保持在市场上占据主导地位,对位补充说,Airdopes 131年的库存Flipkart公司大的储蓄天在第二季度销售增长的另一个司机。
OnePlus和Realme市场第二和第三位,分别有12%和10%的市场份额。品牌利用他们现有的智能手机用户群增长他们的存在TWS市场。
味蕾Z的流行也帮助OnePlus捕获在不断增长的市场,而第二点Realme维护其在五大品牌的地位由于负担得起的发射。
噪音向上移动一步采取第四现货2温度系数较上年同期增长117%和8%的市场份额。
“在第二季度,我们将看到更多品牌的条目(如没有耳朵,Dizo和Micromax)在价格层攫取更大份额的未开发的市场。一些新进入者在2021年第二季度熔岩爱华,TCL。低成本的产品提供了必要的提升这部分,”说
高级研究分析师Anshika耆那教的。
Jain说,Rs 1000 - 2000价格区间的比例增加到60%的总出货量在2温度系数,与去年同期相比。
虽然市场增长放缓由于Covid-19限制4月,包括在电子商务平台上,但被压抑的需求推动势头在未来两个月(5月& 6月),Jain说。
“球员们希望让这些设备在本地获得政府的PLI的好处(根据激励)计划,“研究助理说安南Padha。
例如,Padha补充说,MivipTron推出后第二个品牌在印度TWS产品而船还决定将其生产基地转移到印度。
“一支新军,爱华,也是探索类似的可能性,这表明更多的品牌可能会遵循这条道路以低价格提供新功能点,“Padha说。
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