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NEW DELHI: India’s wearables market grew 113% year-on-year to ship 23.9 million units in Q2 2022, while the first half (January-June) recorded shipments of 38 million units, growing at 65.8% year-on-year supported by new launches, discounts, and affordable devices<\/a>, according to the latest market data released by International Data Corporation (IDC<\/a>) on Wednesday.

But despite the strong growth all-around, the overall average selling price (ASP) declined by 7.2% year-on-year in the second quarter, as per IDC<\/a>.

The research firm now forecasts that the shipments of wearables will exceed a record of 90 million in 2022.

Watch-based wearables continued to be the fastest-growing category shipping 6.4 million units, growing by 298.4% year-on-year. With a strong push for entry-level price points, the ASP declined by 28.9% year-on-year to reach $45.1 (vs $63.4 a year back).

Wrist bands declined by 630% year-on-year as weaker demand continues to restrict its growth, on the other hand, hearables accounted for 72.6% of the overall wearables category. Truly wireless (TWS) now accounts for half of the earwear shipments growing by 187.4% year-on-year, the data showed.

Imagine Marketing (BoAt<\/a>) led the overall market with a 34.3% market share in Q2 growing 76.6% year-on-year. It led earwear devices<\/a> with a 42.8% share (in TWS) and widened its watch-based wearables portfolio. Nexxbase (Noise<\/a>) stood in second place with an 11.5% market share, while OnePlus<\/a> came in at the third spot in the overall wearable category growing by 129.7% year-on-year, as per IDC data.

<\/p>

<\/tbody><\/table><\/div>
Fire Boltt grew 1,432.5% year-on-year to finish fourth in the overall wearable in the quarter, followed by Realme<\/a> which grew by 87.9%.

“Demand for wearables has moved beyond urban centers by appealing to the aspirational consumers in smaller cities and towns,” said Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ, adding that this has been driven by marketing and pricing efforts, which are in turn supported by e-tailer sales events as the overall category remains online heavy.

Singh said that IDC forecasts record shipments of more than 90 million in 2022.

“As consumers look for exciting designs and a better feature set in a device complementing their smartphone, they are willing to experiment and spend on these devices,” Singh added.

“Brands continue to compete on lowering the price points which ensured a healthy growth in 1H22. In addition to the affordability, the features earlier available at mid\/high price points such as Bluetooth calling, bigger screen sizes, and AMOLED displays are getting introduced at lower price points. This is attracting both first-time users and upgraders,“ said Upasana Joshi, Research Manager, Client Devices, IDC India.
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印度这套市场在第二季度上涨了113%;2022年出货量跨越90 mln单位:国际数据公司(IDC)

想象营销(船)领导的整体市场34.3%的市场份额第二季度同比增长76.6%。它导致earwear设备以42.8%的份额(TWS)和扩大watch-based这套组合。Nexxbase(噪音)站在第二位,占11.5%的市场份额,而OnePlus排在第三点在整个可穿戴类别同比增长了129.7%,根据IDC数据。

  • 更新于2022年8月18日10:30我坚持
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新德里:印度的衣物收藏市场同比增长113%,船在2022年第二季度2390万台,而3800万年上半年(上半年)记录发货单位,较上年同期增长65.8%支持新的发射,折扣,和负担得起的设备市场的最新公布的数据显示,国际数据公司(国际数据公司(IDC)周三)。

尽管全面强劲增长,整体平均售价(ASP)在第二季度较上年同期下降了7.2%,按国际数据公司(IDC)。

现在的研究公司预测,衣物的出货量将超过9000万年的2022人的记录。

广告
Watch-based这套仍然是增长最快的一类航运640万辆,同比增长298.4%。与一个强大的推动入门级价格点,ASP同比下降了28.9%,达到45.1美元(vs 63.4美元一年)。

手腕乐队同比下降了630%,需求疲软继续限制其增长,另一方面,听得见的占总体的72.6%这套类别。真正的无线(TWS)现在占一半的earwear出货量同比增长187.4%,数据显示。

想象营销(船)领导的整体市场34.3%的市场份额在第二季度同比增长76.6%。它使earwear设备以42.8%的份额(TWS)和扩大watch-based这套组合。Nexxbase (噪音)站在第二位,占11.5%的市场份额,而OnePlus排在第三的整体可穿戴类别同比增长了129.7%,根据IDC数据。

Product Category Market Share, Year-over-Year Growth 2Q22 (Shipments are in thousands of units)
<\/strong><\/td><\/tr><\/thead>
Product Category
<\/strong>
<\/td>		2Q22 Shipments
<\/strong>
<\/td>		2Q21 Shipments
<\/strong>
<\/td>		Year-over-Year unit change (2Q22 vs 2Q21)
<\/strong>
<\/td><\/tr>
Wrist Band

<\/td>		137.7

<\/td>		372.2

<\/td>		-63.0%

<\/td><\/tr>
Watch

<\/td>		6,405.3

<\/td>		1,607.6

<\/td>		298.4%

<\/td><\/tr>
Earwear

<\/td>		17,324.6

<\/td>		9,236.3

<\/td>		87.6%

<\/td><\/tr>
Total
<\/strong>
<\/td>		23,869.6

<\/td>		11,216.6
<\/td>		112.8%
<\/td><\/tr>
Source: IDC<\/strong><\/td><\/td><\/td><\/td><\/tr><\/tbody>
产品类别的市场份额,同比增长2的时候(出货量在成千上万的单位)
产品类别

 2的时候出货

 2发货量对方篮里

 同比单位变化(2的时候vs 2温度系数)
手腕带

 137.7

 372.2

 -63.0%
看

 6405年。3

 1607年。6

 298.4%
Earwear

 17324年。6

 9236年。3

 87.6%
总

 23869年。6

 11216年。6
 112.8%
资料来源:国际数据公司(IDC)

火螺栓同比增长1432 .5%完成第四季度整体耐磨,紧随其后Realme这增长了87.9%。

"对衣物的需求超越了城市中心通过吸引的消费者在较小的城市和城镇,“Navkendar辛格说,助理副总裁设备研究、IDC印度、南亚和澳新银行,这推动了市场营销和定价工作,由网络反过来支持销售活动的整体范畴仍在线重。

广告
辛格说,IDC预测记录出货量超过9000万年的2022。

“随着消费者寻找令人兴奋的设计和更好的特性集设备补充他们的智能手机,他们愿意实验和花在这些设备上,”辛格说。

”品牌继续竞争降低价格,保证1 h22的健康成长。除了支付能力,可用的特性早中期/高价格点如蓝牙打电话,大屏幕大小和AMOLED显示屏得到了较低的价格点。这是吸引新用户和升级,”Upasana Joshi说,研究经理,客户端设备,IDC印度。
  • 发布于2022年8月17日下午03:23坚持

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  • 印度这套市场在第二季度上涨了113%;2022年出货量跨越90 mln单位:国际数据公司(IDC)

NEW DELHI: India’s wearables market grew 113% year-on-year to ship 23.9 million units in Q2 2022, while the first half (January-June) recorded shipments of 38 million units, growing at 65.8% year-on-year supported by new launches, discounts, and affordable devices<\/a>, according to the latest market data released by International Data Corporation (IDC<\/a>) on Wednesday.

But despite the strong growth all-around, the overall average selling price (ASP) declined by 7.2% year-on-year in the second quarter, as per IDC<\/a>.

The research firm now forecasts that the shipments of wearables will exceed a record of 90 million in 2022.

Watch-based wearables continued to be the fastest-growing category shipping 6.4 million units, growing by 298.4% year-on-year. With a strong push for entry-level price points, the ASP declined by 28.9% year-on-year to reach $45.1 (vs $63.4 a year back).

Wrist bands declined by 630% year-on-year as weaker demand continues to restrict its growth, on the other hand, hearables accounted for 72.6% of the overall wearables category. Truly wireless (TWS) now accounts for half of the earwear shipments growing by 187.4% year-on-year, the data showed.

Imagine Marketing (BoAt<\/a>) led the overall market with a 34.3% market share in Q2 growing 76.6% year-on-year. It led earwear devices<\/a> with a 42.8% share (in TWS) and widened its watch-based wearables portfolio. Nexxbase (Noise<\/a>) stood in second place with an 11.5% market share, while OnePlus<\/a> came in at the third spot in the overall wearable category growing by 129.7% year-on-year, as per IDC data.

<\/p>

<\/tbody><\/table><\/div>
Fire Boltt grew 1,432.5% year-on-year to finish fourth in the overall wearable in the quarter, followed by Realme<\/a> which grew by 87.9%.

“Demand for wearables has moved beyond urban centers by appealing to the aspirational consumers in smaller cities and towns,” said Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ, adding that this has been driven by marketing and pricing efforts, which are in turn supported by e-tailer sales events as the overall category remains online heavy.

Singh said that IDC forecasts record shipments of more than 90 million in 2022.

“As consumers look for exciting designs and a better feature set in a device complementing their smartphone, they are willing to experiment and spend on these devices,” Singh added.

“Brands continue to compete on lowering the price points which ensured a healthy growth in 1H22. In addition to the affordability, the features earlier available at mid\/high price points such as Bluetooth calling, bigger screen sizes, and AMOLED displays are getting introduced at lower price points. This is attracting both first-time users and upgraders,“ said Upasana Joshi, Research Manager, Client Devices, IDC India.
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Product Category Market Share, Year-over-Year Growth 2Q22 (Shipments are in thousands of units)
<\/strong><\/td><\/tr><\/thead>
Product Category
<\/strong>
<\/td>		2Q22 Shipments
<\/strong>
<\/td>		2Q21 Shipments
<\/strong>
<\/td>		Year-over-Year unit change (2Q22 vs 2Q21)
<\/strong>
<\/td><\/tr>
Wrist Band

<\/td>		137.7

<\/td>		372.2

<\/td>		-63.0%

<\/td><\/tr>
Watch

<\/td>		6,405.3

<\/td>		1,607.6

<\/td>		298.4%

<\/td><\/tr>
Earwear

<\/td>		17,324.6

<\/td>		9,236.3

<\/td>		87.6%

<\/td><\/tr>
Total
<\/strong>
<\/td>		23,869.6

<\/td>		11,216.6
<\/td>		112.8%
<\/td><\/tr>
Source: IDC<\/strong><\/td><\/td><\/td><\/td><\/tr><\/tbody>