Companies will have to engage customers, help them decide what to buy, sell them their product and finally reward their loyalty if they have to be successful in the new online<\/a> retail marketplace, a study by advisory firm The Boston Consulting Group (BCG<\/a>) titled 'Decoding Digital<\/a> Consumers<\/a> in India' said on Thursday.
\n
BCG predicts that India will have more than 850 million online users<\/a> by 2025, which is more than the combined population of the group of seven (G7) countries. These users not only will socialise, window shop and read Bollywood news but also will use the internet<\/a> for a broader activities online.
\n
\nBy 2020, BCG expects half of the internet users to be from the rural areas, 40% of which will be women and 33% will be 35 years or older. Besides socialising, these users will use the internet for consuming media, pursuing studies, managing finances, and also shopping.
\n
\n $\"\"$
\n
\nBCG has classified these opportunities into \"eight S's\" namely see, select, search, socialise, shop study, save and sell. The advisory firm expects the so-called digitally influenced spending, to rise ten times from $45 billion to $50 billion a year currently to between $500 billion and $550 billion-and to account for 30% to 35% of all retail sales-by 2025.
\n
\n\"To maintain relevance and increase sales and share, companies need to take four steps: focus on solutions rather than products, build networks of partnerships, invest big and differently in digital, and consider omnichannel-one channel at a time,\" BCG said.
\n
\nThe BCG report is the first of two publications on the impact of digital technologies on consumer behavior in two of the world's largest and fastest-growing consumer markets-India and China. The report on India will be followed by one on China.
\n
\nBCG tracked the online activity of a subset of 35 consumers, chosen for their diversity in terms of age, location (including both urban and rural residents), income, and gender with a goal to capture exactly what individuals did, where and when they did it, and the reasons why.
\nThe report said companies should focus on solutions over products, build a network of partnerships, invest big and different in digital and consider developing one channel at a time.
\n
\n\"In the future, more and more Indians will do more and more things online, but individual users will approach the digital experience in their own ways and integrate digital tools into their lives in the manner they see fit. There is a massive opportunity for companies that understand this diversity and know how to engage digital consumers as individuals. These companies will build relationships, collect data, and create experiences that will lead to a large and growing online (and offline) customer base for years to come,\" BCG said.
\n\n<\/p><\/body>","next_sibling":[{"msid":59801864,"title":"Right to privacy not fundamental right: Centre to Supreme Court","entity_type":"ARTICLE","link":"\/news\/right-to-privacy-not-fundamental-right-centre-to-supreme-court\/59801864","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":59801906,"entity_type":"ARTICLE","title":"India will have more than 850 million online users by 2025","synopsis":"In the future, more and more Indians will do more and more things online.","titleseo":"telecomnews\/india-will-have-more-than-850-million-online-users-by-2025","status":"ACTIVE","authors":[{"author_name":"Joel Rebello","author_link":"\/author\/479242808\/joel-rebello","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479242808.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479242808,"author_name":"Joel Rebello","author_seo_name":"joel-rebello","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-07-28 08:48:07","lastupd":"2017-07-28 08:49:23","breadcrumbTags":["Internet","online","Digital","Consumers","users","BCG"],"secinfo":{"seolocation":"telecomnews\/india-will-have-more-than-850-million-online-users-by-2025"}}" data-authors="[" joel rebello"]" data-category-name="" data-category_id="" data-date="2017-07-28" data-index="article_1">

印度到2025年将有超过8.5亿的网络用户

在未来,越来越多的印度人会网上做越来越多的事情。

乔尔·雷贝罗,
等局

更新于2017年7月28日08:49点坚持

公司必须吸引客户,帮助他们决定要买什么,销售他们的产品,最后奖励他们的忠诚是否有新的成功在线零售市场,咨询公司波士顿咨询集团(Boston Consulting Group)的一项研究(波士顿咨询公司“解码)数字消费者在印度的周四表示。

波士顿咨询公司预计,印度将有超过8.5亿的在线用户到2025年,超过人口总和的七国集团(G7)国家。这些用户不仅会社交,窗口购物和看宝莱坞新闻也将使用乐动扑克互联网为更广泛的在线活动。

波士顿咨询公司预计到2020年,互联网用户的一半来自农村地区,40%的女性和33%将35岁或以上。除了社交,这些用户会使用互联网媒体消费,追求研究,理财,还有购物。

BCG分类这些机会为“八S”即看,选择、搜索、社交、购物研究中,保存并出售。咨询公司预计,所谓的数字影响支出,增加十倍从目前的每年450亿到500亿美元至5000亿美元和550美元欧元,占30%,2025年35%的零售销售。

“保持相关性和增加销量和份额,公司需要四个步骤:关注解决方案而不是产品,建立合作网络,投资大,不同的数字,并考虑omnichannel-one频道,”波士顿咨询公司说。

波士顿咨询公司的报告是第一个两个出版物的数字技术对消费者行为的影响在两个世界上最大和增长最快的消费市场(印度和中国。这份报告在印度将紧随其后的是一个在中国。

BCG跟踪的一个子集的在线活动35消费者,为他们选择多样性的年龄、位置(包括城乡居民),收入,和性别与目标捕获个人做了什么,当他们这么做,原因。
报告称,公司应该专注于解决方案的产品,建立一个合作关系网络,投资大,不同的数字和考虑开发一个频道。

“在不久的将来,越来越多的印度人会在网上做越来越多的事情,但是个人用户将以自己的方式方法数字体验和数字工具集成到他们的生活方式。对于公司来说是一个巨大的机会,理解这种多样性和知道如何进行数字消费者个人。这些公司将建立关系,收集数据,并创建经验,将导致一个庞大而日益增长的在线和离线客户多年来,”波士顿咨询公司说。