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2021年印度wristwear市场增长141.3%:IDC

Anisha Dumbre、市场分析师、客户设备,IDC印度表示,市场竞争在入门级价格降低了平均售价(ASP)的手表,报61.3美元,低于2020年的122.1美元。“这是对新进入者施加巨大的压力和其他现有品牌差异化的市场。”

手表类别,Nexxbase(噪音)领导今年以27%的份额在2021年出货量,紧随其后的是想象营销(船)以25.1%的市场份额,和Fire-Boltt成为第三大球员11.6%的市场份额。
手表类别,Nexxbase(噪音)领导今年以27%的份额在2021年出货量,紧随其后的是想象营销(船)以25.1%的市场份额,和Fire-Boltt成为第三大球员11.6%的市场份额。
新德里:印度wristwear市场(包括手腕带和手表)在2021年同比增长了141.3%,与1440万年退出出货量,国际数据公司(国际数据公司(IDC))周四表示。

IDC认为“健康成长”“增加验收的可穿戴手表也得益于印度强大的出口品牌”。

手表行业最强的同比增长,每年增长364.1%(按出货)。
2021年印度wristwear市场增长141.3%:IDC
总的来说,可穿戴手表供应商在第四季度的出货量达到了490万台,IDC说,印度品牌的份额比前一年增加了一倍。

在手表行业,Nexxbase(噪音)领导今年以27%的份额在2021年出货量,紧随其后的是想象营销(船)以25.1%的市场份额,和Fire-Boltt成为第三大球员11.6%的市场份额。

Realme从泽普名列第四(5.6%),发货(Amazfit)在2021年同比增长了57.3%。

然而,手腕乐队部分每年下降34.0%使其连续第八个季度年度第四季度下降。

Anisha Dumbre、市场分析师、客户端设备IDC印度说,市场竞争在入门级价格降低了平均售价(ASP)的手表,报61.3美元,低于2020年的122.1美元。“这是对新进入者施加巨大的压力和其他现有品牌差异化的市场。”

“2022年将是一个非常有趣的一年可穿戴手表…印度品牌将努力推动能力和更深层次的市场渗透。我们可以期待一个更大的关注健康和体育相关功能在2022年,”IDC研究经理Upasana Joshi印度,反过来,对手表市场的前景发表评论。

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In the watches category, Nexxbase (Noise) led the year with a 27% share in 2021 shipments, followed by Imagine Marketing (boAt) with a 25.1% market share, and Fire-Boltt that emerged as the third biggest player with an 11.6% market share.<\/span><\/figcaption><\/figure>NEW DELHI: The India<\/a> wristwear market (including wrist band<\/a> and watches) grew 141.3% year-on-year in 2021, exiting the year with 14.4 million unit shipments, International Data Corporation (IDC<\/a>) said on Thursday.

IDC attributed the \u201chealthy growth\u201d to an \u201cincreasing acceptance of wearable watches which was aided by strong shipments from India-based brands\u201d.

The watches segment showed the strongest year-on-year growth, growing by 364.1% annually (by shipments).
\"India<\/figure>Overall, the wearable watch vendors shipped 4.9 million units in Q4, IDC said, adding that India-based brands doubled their share from the previous year.

<\/div><\/div>In the watches segment, Nexxbase (Noise) led the year with a 27% share in 2021 shipments, followed by Imagine Marketing (boAt) with a 25.1% market share, and Fire-Boltt that emerged as the third biggest player with an 11.6% market share.

Realme<\/a> finished fourth (5.6%) while shipments from Zepp (Amazfit<\/a>) grew 57.3% year-on-year in 2021.

However, the wrist band segment declined by 34.0% annually making it the eighth consecutive quarter of annual decline in Q4.

Anisha Dumbre, Market Analyst, Client Devices<\/a>, IDC India, said the market competition at entry-level price points has brought down the average selling price (ASP) of the watches to $61.3, down from $122.1 in 2020. \u201cThis is putting immense pressure on new entrants and other existing brands to differentiate themselves in the market.\u201d

\u201c2022 will be a very interesting year for wearable watches\u2026 India-based brands will strive to drive affordability and deeper penetration in the market. We can expect a bigger focus on health and sports related features in 2022,\u201d Upasana Joshi, Research Manager, IDC India, in turn, commented on the outlook of the watch market.
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