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The survey by itel which was conducted with the aim to understand and analyse consumer trends and preference in smartphone usage found AI camera still maintains the lead in terms of the consumer preference at 33%, followed by drop notch display (25%), and fingerprint sensor (22%).
Alongside smartphone usage trends<\/a>, the study also surveyed the preference for consumption in local language and found 64% of the respondents prefer to consume language in their local language.
The study also revealed a glaring difference in terms of preferred app for video consumption as 38% of respondents stated Youtube<\/a> to be their preferred app, followed by Voot<\/a> (25%), and Hotstar (17%).
Youtube (45%) also emerged as the preferred app for music content, followed by at Gaana at 23%.
Whereas, in terms of content consumption on their smartphones, 50% of respondents said they watched movies on their smartphones, followed by news (24%).
On the other hand, from a content likability point of view, the study noted 56% audience stated news gets them maximum engagement on social media<\/a>, followed by selfies posts (20%), travel (14%), and food (10%).
In terms of social media and entertainment app usage, WhatsApp was found to be the most popular amongst females at 43%, whereas, only 31% males preferred WhatsApp. yet Facebook and WhatsApp emerged as the primary choice for 33% of the respondents.
The survey was conducted online across 4000 respondents in 13 States. The report takes into account segments of age-groups and demographics: youth, regions, working sector, among others.
“Smartphones remain at the centre of our lives be it in terms of consuming content and videos, exploring information, connecting with peers and friends or surfing social media platforms,” said Arijeet Talapatra, CEO, Transsion India<\/a>.
Talapatra concluded the survey was commissioned to gain insights concerning the consumer patterns, choice and preferences in terms of smartphone usage.
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在智能手机市场预算:印度消费者更喜欢时尚的特性研究
时髦的功能,如人工智能相机,指纹传感器放切口显示继续推动决策的消费者寻求购买智能手机的预算,一项新的研究通过itel周二说。
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调查由itel进行,目的是理解和分析消费趋势和偏好在智能手机的使用发现人工智能相机仍然保持领先的消费者偏好为33%,其次是切口显示(25%),下降和指纹传感器(22%)。
与智能手机的使用趋势,研究还对当地语言偏好消费进行了调查,发现64%的受访者更倾向于使用语言在当地语言。
研究还显示一个明显的区别的首选应用视频消费38%的受访者表示Youtube他们喜欢的应用程序,紧随其后Voot(25%)和Hotstar (17%)。
Youtube(45%)也成为音乐的首选应用程序内容,其次是在Gaana 23%。
然而,内容消费在他们的智能手机而言,50%的受访者表示他们在智能手机看电影,新闻(24%)紧随其后。乐动扑克
另一方面,从内容可爱的角度来看,研究指出,56%的观众表示新闻让他们最大的参与乐动扑克社交媒体,其次是selfies帖子(20%)、旅游(14%),和食品(10%)。
社交媒体和娱乐应用程序使用,WhatsApp被发现中最受欢迎的女性为43%,而只有31%的男性首选WhatsApp。然而,Facebook和WhatsApp成为33%的受访者的主要选择。
在线调查在13个州的4000名受访者。报告考虑的年龄组和人口统计:青春,地区,部门工作等。
“智能手机保持在我们的生活的中心是它的消费内容和视频,探索信息,连接与同行和朋友或冲浪社交媒体平台,“说Arijeet Talapatra,首席执行官,Transsion印度。
Talapatra总结获得的见解关于委托开展的调查是消费者模式,选择和偏好的智能手机使用。
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