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In the latest such instance, Tech Mahindra<\/a> won a Rs 300-crore deal from the Indian Navy<\/a> last week to build an access control system across all naval bases and ships.
In the past couple of years, the IT services sector has seen more levels of automation and a resultant price rationalization. This, analysts said, has created a level playing field in the Indian market and allowed Indian IT services providers to offer competitive prices in the domestic market.
As companies look at more automation and start using IT for business growth, the space for Indian IT firms<\/a> in the local market is widening.
At the same time, more Indian companies and government-run organisations are spending on digital technology services to transform their offering to the mobile-first users.
“Infosys and HCL Tech are the most aggressive in refocusing on the Indian market,” said Sanchit Vir Gogia, chief executive, Greyhound Research.
While Infosys has set an internal target to achieve nearly half a billion dollars from the Indian market in three years, HCL Tech is aggressively eyeing domestic deals.
TCS<\/a> currently garners nearly $1.2 billion in India revenue.
“Every company is setting a target for the India market...The demand is slowing down in their key markets. They are looking for more revenues for growth and India is one of the emerging markets,” said Pareekh Jain, founder, Pareekh Jain Consulting.
“With Digital India initiatives, both state-run organisations and companies are spending more on technology and investing in digital,” he said.
\n \n
Mid-tier IT company Mindtree has put in place a team to create a customer pipeline in India. Wipro<\/a> has Sanjeev Singh to head its India state-run business, while Anand Padmanabhan heads the private enterprises business for the country.
“Our private run enterprises business in India has an impressive list of customers (both Indian and MNCs), with whom we enjoy long-standing relationships and partnerships,” a Wipro spokesperson told ET in an email.
“The revenues from the India private-run enterprises business are part of the company’s IT services revenues. We do not detail these figures separately,” the spokesperson said.
Tech Mahindra, which earns 5% of its $ 4.97 billion revenue from India expects to double the local revenue in the next few years on the back of growing IT spend by customers.
\"IT spending in India is only increasing given the importance of Digital in the business and at the same time automation is helping customers drive significantly more value, for the same money,\" said Puneet Gupta, Head - India Sales, Tech Mahindra.
Interestingly, all the MNCs were focusing on the domestic market even while Indian firms were never aggressive, Jain of Pareekh Jain Consulting said.
“Telecom firms like Bharti Airtel preferred MNCs because they were getting global experience. Indian companies did not want to pay a premium to Indian IT services firms,” he said.
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最近这样的实例,科技马辛德拉赢得了从印度海军价值300卢比的交易上周,建造一个访问控制系统在所有海军基地和船只。
在过去的几年中,IT服务行业更多的自动化水平和合成价格合理化。分析师表示,在印度市场创造了一个公平竞争的环境,允许印度IT服务提供商提供竞争力的价格在国内市场。
随着公司看看更多的自动化和开始使用它的业务增长,空间印度IT公司在当地市场不断扩大。
与此同时,越来越多的印度公司和政府机构支出数字技术尝试改变他们提供服务的用户。
”Infosys和HCL科技是最积极地调整在印度市场,“说Sanchit梵Gogia,首席执行官灰狗的研究。
印孚瑟斯则设置一个内部目标达到近十亿美元的三年里,印度市场的HCL科技积极关注国内交易。
TCS在印度目前仓近12亿美元的收入。
“每个公司印度市场设定一个目标……在主要市场的需求正在放缓。他们正在寻找更多的收入增长和印度是新兴市场,“创始人Pareekh Jain说,Pareekh Jain咨询。
“印度与数字计划,国有机构和公司都花在技术和投资数字,”他说。
中间层IT公司Mindtree已经实施一个团队在印度客户创建一个管道。Wipro(Sanjeev辛格领导了印度国营企业,虽然Anand Padmanabhan民营企业业务负责人。
“我们的私人经营企业业务在印度有一个令人印象深刻的客户名单(包括印度和跨国公司),与我们享受长期的关系和伙伴关系,“Wipro发言人告诉ET在一封电子邮件中说。
“印度民办企业业务的收入是公司的IT服务收入的一部分。我们不详细这些数字分别,”该发言人说。
Tech Mahindra, 5%的49.7亿美元的收入来自印度希望当地收入的两倍在未来几年的增长它花的客户。
“印度的IT支出只会增加数字的重要性在业务自动化,同时帮助客户推动更多价值,同样的钱,“医学院毕业Gupta说,头——印度销售,Tech Mahindra。
有趣的是,所有的跨国公司都专注于国内市场尽管印度公司从未咄咄逼人,Jain Pareekh Jain咨询说。
“电信公司Bharti Airtel首选的跨国公司,因为他们能获得全球的经验。印度公司不愿意支付溢价印度IT服务公司,”他说。
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