India’s technology services providers need to tell stories of the impact on clients business and lives of people, both in the country and globally, and not limit themselves to talking about technology projects, according to Tata Consultancy Services (TCS<\/a>).

“We as leaders of this industry have to tell that story and every innovation project always starts with the belief… it always starts with a purpose that something has to be accepted as - we will get our Passport Seva project - it was about making citizens’ life better,” Rajashree R, chief marketing officer of TCS, told ET. “So, I think not just TCS even our industry has to tell that story.”

TCS employs over a tenth of India’s 4.47 million IT industry workforce and contributes to nearly 12% of India’s IT sector revenues of $ 194 billion.

TCS on Tuesday unveiled a new brand message “Building on Belief”, to showcase how it is a long-term partner of clients.

“If there is one thing which Covid-19 taught us, it is that technology is going to be the force multiplier for our society in the future for everything -- be it in education, healthcare, financial services,” said Rajashree.

“In every aspect of our life as an individual is going to be technologically transformed. So, we wanted to not present technology for the sake of technology. We might say it's one cloud project or one AI project and finally all the work we do is impacting the life of either our customers’ customers or the society at large,” she added.

TCS and peers Infosys, HCL Technologies, Wipro and Tech Mahindra are winning large projects from clients that are expecting them to transform their businesses digitally.

Indian firms have helped their clients globally in improving the supply chain, drug development, vaccine distribution and disbursal of government packages, with the bulk of the work being done remotely from locations such as India.

TCS’s new brand vision encapsulates the active and collaborative role that it plays in partnering with customers over the long term, leveraging its contextual knowledge, investments in research and innovation, and technology expertise to help them grow, and achieve their purpose-led transformation goals, the company said in a statement.

“Every innovation and every transformational journey begins with the belief that it will make the world better,” said Rajesh Gopinathan, MD & CEO, TCS. “We are partnering with our customers in realizing that belief as well as their purpose. It is who we are as an organization and reflects our bold ambition as we embark on our next decade of growth.”
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印度必须告诉它如何影响企业和生活的故事:TCS名头

新品牌愿景封装了积极和协同作用,TCS在与客户的长期合作。

东印度缎木Pramanik,
等局

更新2021年3月31日08:25点坚持

印度的技术服务提供商需要告诉的故事对客户业务的影响和人们的生命,在全国和全球范围内,而不是限制他们谈论技术项目,根据塔塔咨询服务公司(TCS)。

“作为这个行业的领导者,我们必须告诉的故事,每一个创新项目总是始于信念…它总是开始于一个目的,必须接受——我们将得到护照Seva项目——这是让公民生活更好,”TCS Rajashree R,首席营销官告诉ET”。所以,我认为不仅TCS甚至我们的行业已经告诉这个故事。”

TCS雇佣了超过十分之一的印度447万IT行业劳动力,导致近12%的印度的IT部门营收为1940亿美元。

TCS在周二发布了一个新的品牌信息“信仰”的基础上,展示它是如何长期合作伙伴的客户端。

“如果Covid-19告诉我们有一件事,那就是技术将是我们社会的力量倍增器的未来的一切——无论是在教育、医疗保健、金融服务、“Rajashree说。

“在我们生活的方方面面作为一个个体是技术改造。所以,我们想不存在技术的技术。我们可以说这是一个云项目或一个人工智能项目最后我们所做的所有的工作是影响生活的我们客户的客户或社会,”她补充道。

TCS和同伴印孚瑟斯,HCL科技公司,Wipro和Tech Mahindra赢得来自客户机的大型项目,预计他们将企业数字化。

印度公司帮助客户在全球范围内改善供应链、药物开发、疫苗分配和政府支出方案,所做的大部分工作,如印度从远程位置。

TCS的新品牌愿景封装了积极和协同作用,在与客户的长期合作,利用其语境知识,投资在研究和创新,技术专业知识,帮助他们成长,并达到他们的目的使得转换目标,该公司在一份声明中说。

“每一个创新和转型之旅始于相信它会让世界更好,”Rajesh Gopinathan说,医学博士和CEO, TCS。“我们正在与我们的客户合作在实现这个信念以及他们的目的。这是我们作为一个组织,反映了我们大胆的野心开始我们的下一个十年的增长。”