![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
NEW DELHI: The crowded Indian smartphone market, which currently has over 20 brands will not be able to support more than 6 firms in the long run, says John Sculley said.\n
Sculley, who has also served as the President of the soft drink giant PepsiCo, said his own firm Obi Mobiles<\/a> will leverage expertise in marketing and sales to ensure its place in the top six.
\n
\nTalking to PTI, Sculley said technology has now been \"commoditised\" and companies now need to focus on the brand and building customer loyalty.
\n
\"Technology is a commodity ... I grew up in commodity markets and I love that. There is little difference in what's there in a Coke bottle and a Pepsi<\/a> bottle. Its all in the brand and the loyalty that you can build with the customer,\" Sculley said.
\n
\nHe added that with commoditisation of technology, many players are coming in and trying to differentiate with different features.
\n
\nThe experience in consumer businesses that have commodity technology is that one ends up with six companies in the market, he added.
\n
\n\"Markets, even as big like India, can't really support more than half a dozen very successful companies,\" Sculley said.
\n
\nSculley said that the market will see such a situation in about three years.
\n
\n\"I think this thing will sort itself out pretty fast. Fast meaning, three years something like that. Its not driven by us, its driven by how things are happening.\" he added.
\n
\nWhen asked, if the handset market will see consolidation, Sculley said: \"I don't think people will be buying people, necessarily. I think eventually you have to make money.
\n
\n\"Some companies will look at it and say, I've got beautiful products, but I can't figure out how to make money in India. Other companies will say I was just never able to achieve what I thought I could, so I'm dropping out. There will be people who will drop out.\"
\n
\nAccording to research firm IDC, India saw the highest rate of growth - over 186 per cent - in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China.
\n
\nIn the first quarter of 2014, vendors in India shipped a total of 17.59 million smartphones compared to 6.14 million units in the same period of 2013. Smartphone sales in India are expected to reach 80.57 million units by the end of this year, IDC added.
\n
While Samsung<\/a> is the category leader with a 35 per cent market share<\/a>, Micromax had 15 per cent, Karbonn 10 per cent, LAVA 6 per cent and Nokia<\/a> 4 per cent in Q1, IDC said.
\n
\n
\n\t <\/span><\/div>\nOn Obi's strategy for India, he said: \"I was in Shenzhen On Obi's strategy for India, he said: \"I was in Shenzhen just a few days ago and its hard to tell one product (smartphone) from the other, they all look the same and that is just fine from my stand point because Obi's story is not about innovation in technology. \"Its about building a very targeted customer experience of young people in their teens and giving them a customer experience that they can afford.\"
\n
\nSculley, who has been investing in various technology ventures in Asia including India, said one has to see the possibilities before they become obvious. Companies will have to differentiate. Its will be about domain expertise. So firms have to become experts in healthcare, financial services, education, he added.
\n
\n\"Our expertise at Obi is gonna be marketing and distribution. So we understand sales channel and we understand marketing. We bring nothing to advantage in technology, but thats just fine. \"So, we are saying we will play in the game and invest our money because we think we know enough in the domain of marketing and in distribution, supply channels that we think we can be one of those top six companies in India,\" he said.
\n
\nSculley said Obi is very focused and the firm will try to do few things really well. It going to be all about experience marketing and the company has high quality products at disruptive prices.
\n
\n\"And we can be very virtual so that we don't have to carry this huge job ahead, that many of the traditional companies have. So thats why we think we have chances to be in one of those top six,\" he explained.
\n
\n\n<\/body>","next_sibling":[{"msid":39679194,"title":"Samsung dealers threaten boycott over e-pricing","entity_type":"ARTICLE","link":"\/news\/industry\/samsung-dealers-threaten-boycott-over-e-pricing\/39679194","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":39685840,"entity_type":"ARTICLE","title":"Indian smartphone market can't support more than 6 firms: John Sculley","synopsis":"Indian smartphone market, which currently has 20 brands will not be able to support more than 6 firms in the long run, says John Sculley","titleseo":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-05 16:45:43","lastupd":"2014-08-05 16:45:43","breadcrumbTags":["industry","Nokia","Samsung","market share","Pepsi","Obi Mobiles"],"secinfo":{"seolocation":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-08-05" data-index="article_1">
新德里:印度拥挤的智能手机市场,目前有超过20个品牌将无法支持超过6公司从长远来看,约翰•斯卡利说。
斯卡利,世卫组织还担任总统的饮料巨头百事可乐,说自己的公司奥比手机将利用市场营销和销售方面的专业知识以确保其在前六。
PTI说话,斯卡利说技术现在已经“商品化”,公司现在需要专注于品牌和建立客户忠诚度。
“技术是一种商品…我成长在大宗商品市场,我喜欢。几乎没有区别在可乐瓶和什么百事可乐瓶子。所有的品牌,您可以构建与客户的忠诚度,”斯卡利说。
他补充说,与商品化的技术,许多玩家进来,要区分不同的特性。
商品的消费者业务经验技术是一个结束了六家公司在市场上,他补充道。
“市场,甚至像印度一样大,不能支持超过半打非常成功的公司,”斯卡利说。
斯卡利说,市场会看到这样的情况,在大约三年了。
“我认为这件事会很快。快的意思,三年。不是由我们,由于事情发生。”他补充道。
当被问及,如果手机市场将合并,斯卡利说:“我不认为人们会买人,一定。我认为最终你必须赚钱。
“一些公司会看,说我有美丽的产品,但我不知道如何在印度赚钱。其他公司会说我只是无法实现我以为我可以,所以我辍学。人会退出。”
据研究公司IDC的数据,印度看到最高的增长率- 186%以上智能手机销量在亚太地区1 2014年,风头盖过像中国这样的国家。
在2014年第一季度,印度供应商发货共1759万部智能手机相比2013年同期的614万台。在印度的智能手机销量预计将达到8057万部,今年年底IDC补充道。
而三星类别的领袖是35%吗市场份额,Micromax 15%, Karbonn 10%,熔岩和6%诺基亚第一季度的4%,IDC说。
奥比印度的策略,他说:“我在深圳奥比印度的策略,他说:“我在深圳几天前,很难说一个产品(智能手机),他们看起来都一样,从我的角度很好是因为奥比的故事不是关于技术的创新。”其对建筑非常有针对性的客户体验的年轻人在他们的青少年和给他们的客户体验,他们可以负担得起。”
斯卡利,他一直在亚洲投资于各种技术企业包括印度、说有看到的可能性才变得明显。公司将不得不区分。它将对专业领域。所以公司必须成为医疗保健专家,金融服务,教育,他补充说。
“我们的专长在欧比要的营销和分销。所以我们了解销售渠道,了解营销。我们将没有优势技术,但这很好。“所以,我们说我们会玩的游戏和我们的钱,因为我们认为我们知道足够的投资领域的营销和分销,供应渠道,我们认为我们可以的六大公司在印度,”他说。
斯卡利说,Obi非常集中,公司将尝试做一些事情。都是关于体验营销和公司以颠覆性的价格高品质的产品。
”,我们可以很虚拟,这样我们不必携带这个巨大的工作之前,许多传统的公司。所以这就是为什么我们认为我们有机会在一个前六,”他解释道。
NEW DELHI: The crowded Indian smartphone market, which currently has over 20 brands will not be able to support more than 6 firms in the long run, says John Sculley said.
\n
Sculley, who has also served as the President of the soft drink giant PepsiCo, said his own firm Obi Mobiles<\/a> will leverage expertise in marketing and sales to ensure its place in the top six.
\n
\nTalking to PTI, Sculley said technology has now been \"commoditised\" and companies now need to focus on the brand and building customer loyalty.
\n
\"Technology is a commodity ... I grew up in commodity markets and I love that. There is little difference in what's there in a Coke bottle and a Pepsi<\/a> bottle. Its all in the brand and the loyalty that you can build with the customer,\" Sculley said.
\n
\nHe added that with commoditisation of technology, many players are coming in and trying to differentiate with different features.
\n
\nThe experience in consumer businesses that have commodity technology is that one ends up with six companies in the market, he added.
\n
\n\"Markets, even as big like India, can't really support more than half a dozen very successful companies,\" Sculley said.
\n
\nSculley said that the market will see such a situation in about three years.
\n
\n\"I think this thing will sort itself out pretty fast. Fast meaning, three years something like that. Its not driven by us, its driven by how things are happening.\" he added.
\n
\nWhen asked, if the handset market will see consolidation, Sculley said: \"I don't think people will be buying people, necessarily. I think eventually you have to make money.
\n
\n\"Some companies will look at it and say, I've got beautiful products, but I can't figure out how to make money in India. Other companies will say I was just never able to achieve what I thought I could, so I'm dropping out. There will be people who will drop out.\"
\n
\nAccording to research firm IDC, India saw the highest rate of growth - over 186 per cent - in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China.
\n
\nIn the first quarter of 2014, vendors in India shipped a total of 17.59 million smartphones compared to 6.14 million units in the same period of 2013. Smartphone sales in India are expected to reach 80.57 million units by the end of this year, IDC added.
\n
While Samsung<\/a> is the category leader with a 35 per cent market share<\/a>, Micromax had 15 per cent, Karbonn 10 per cent, LAVA 6 per cent and Nokia<\/a> 4 per cent in Q1, IDC said.
\n
\n
\n
\nSculley, who has been investing in various technology ventures in Asia including India, said one has to see the possibilities before they become obvious. Companies will have to differentiate. Its will be about domain expertise. So firms have to become experts in healthcare, financial services, education, he added.
\n
\n\"Our expertise at Obi is gonna be marketing and distribution. So we understand sales channel and we understand marketing. We bring nothing to advantage in technology, but thats just fine. \"So, we are saying we will play in the game and invest our money because we think we know enough in the domain of marketing and in distribution, supply channels that we think we can be one of those top six companies in India,\" he said.
\n
\nSculley said Obi is very focused and the firm will try to do few things really well. It going to be all about experience marketing and the company has high quality products at disruptive prices.
\n
\n\"And we can be very virtual so that we don't have to carry this huge job ahead, that many of the traditional companies have. So thats why we think we have chances to be in one of those top six,\" he explained.
\n
\n\n<\/body>","next_sibling":[{"msid":39679194,"title":"Samsung dealers threaten boycott over e-pricing","entity_type":"ARTICLE","link":"\/news\/industry\/samsung-dealers-threaten-boycott-over-e-pricing\/39679194","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":39685840,"entity_type":"ARTICLE","title":"Indian smartphone market can't support more than 6 firms: John Sculley","synopsis":"Indian smartphone market, which currently has 20 brands will not be able to support more than 6 firms in the long run, says John Sculley","titleseo":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-05 16:45:43","lastupd":"2014-08-05 16:45:43","breadcrumbTags":["industry","Nokia","Samsung","market share","Pepsi","Obi Mobiles"],"secinfo":{"seolocation":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley"}}" data-authors="[" "]" data-category-name="Industry" data-category_id="18" data-date="2014-08-05" data-index="article_1">
新德里:印度拥挤的智能手机市场,目前有超过20个品牌将无法支持超过6公司从长远来看,约翰•斯卡利说。斯卡利,世卫组织还担任总统的饮料巨头百事可乐,说自己的公司奥比手机将利用市场营销和销售方面的专业知识以确保其在前六。
PTI说话,斯卡利说技术现在已经“商品化”,公司现在需要专注于品牌和建立客户忠诚度。
“技术是一种商品…我成长在大宗商品市场,我喜欢。几乎没有区别在可乐瓶和什么百事可乐瓶子。所有的品牌,您可以构建与客户的忠诚度,”斯卡利说。
他补充说,与商品化的技术,许多玩家进来,要区分不同的特性。
商品的消费者业务经验技术是一个结束了六家公司在市场上,他补充道。
“市场,甚至像印度一样大,不能支持超过半打非常成功的公司,”斯卡利说。
斯卡利说,市场会看到这样的情况,在大约三年了。
“我认为这件事会很快。快的意思,三年。不是由我们,由于事情发生。”他补充道。
当被问及,如果手机市场将合并,斯卡利说:“我不认为人们会买人,一定。我认为最终你必须赚钱。
“一些公司会看,说我有美丽的产品,但我不知道如何在印度赚钱。其他公司会说我只是无法实现我以为我可以,所以我辍学。人会退出。”
据研究公司IDC的数据,印度看到最高的增长率- 186%以上智能手机销量在亚太地区1 2014年,风头盖过像中国这样的国家。
在2014年第一季度,印度供应商发货共1759万部智能手机相比2013年同期的614万台。在印度的智能手机销量预计将达到8057万部,今年年底IDC补充道。
而三星类别的领袖是35%吗市场份额,Micromax 15%, Karbonn 10%,熔岩和6%诺基亚第一季度的4%,IDC说。
斯卡利,他一直在亚洲投资于各种技术企业包括印度、说有看到的可能性才变得明显。公司将不得不区分。它将对专业领域。所以公司必须成为医疗保健专家,金融服务,教育,他补充说。
“我们的专长在欧比要的营销和分销。所以我们了解销售渠道,了解营销。我们将没有优势技术,但这很好。“所以,我们说我们会玩的游戏和我们的钱,因为我们认为我们知道足够的投资领域的营销和分销,供应渠道,我们认为我们可以的六大公司在印度,”他说。
斯卡利说,Obi非常集中,公司将尝试做一些事情。都是关于体验营销和公司以颠覆性的价格高品质的产品。
”,我们可以很虚拟,这样我们不必携带这个巨大的工作之前,许多传统的公司。所以这就是为什么我们认为我们有机会在一个前六,”他解释道。
NEW DELHI: The crowded Indian smartphone market, which currently has over 20 brands will not be able to support more than 6 firms in the long run, says John Sculley said.\n
Sculley, who has also served as the President of the soft drink giant PepsiCo, said his own firm Obi Mobiles<\/a> will leverage expertise in marketing and sales to ensure its place in the top six.
\n
\nTalking to PTI, Sculley said technology has now been \"commoditised\" and companies now need to focus on the brand and building customer loyalty.
\n
\"Technology is a commodity ... I grew up in commodity markets and I love that. There is little difference in what's there in a Coke bottle and a Pepsi<\/a> bottle. Its all in the brand and the loyalty that you can build with the customer,\" Sculley said.
\n
\nHe added that with commoditisation of technology, many players are coming in and trying to differentiate with different features.
\n
\nThe experience in consumer businesses that have commodity technology is that one ends up with six companies in the market, he added.
\n
\n\"Markets, even as big like India, can't really support more than half a dozen very successful companies,\" Sculley said.
\n
\nSculley said that the market will see such a situation in about three years.
\n
\n\"I think this thing will sort itself out pretty fast. Fast meaning, three years something like that. Its not driven by us, its driven by how things are happening.\" he added.
\n
\nWhen asked, if the handset market will see consolidation, Sculley said: \"I don't think people will be buying people, necessarily. I think eventually you have to make money.
\n
\n\"Some companies will look at it and say, I've got beautiful products, but I can't figure out how to make money in India. Other companies will say I was just never able to achieve what I thought I could, so I'm dropping out. There will be people who will drop out.\"
\n
\nAccording to research firm IDC, India saw the highest rate of growth - over 186 per cent - in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China.
\n
\nIn the first quarter of 2014, vendors in India shipped a total of 17.59 million smartphones compared to 6.14 million units in the same period of 2013. Smartphone sales in India are expected to reach 80.57 million units by the end of this year, IDC added.
\n
While Samsung<\/a> is the category leader with a 35 per cent market share<\/a>, Micromax had 15 per cent, Karbonn 10 per cent, LAVA 6 per cent and Nokia<\/a> 4 per cent in Q1, IDC said.
\n
\n
\n\t <\/span><\/div>\nOn Obi's strategy for India, he said: \"I was in Shenzhen On Obi's strategy for India, he said: \"I was in Shenzhen just a few days ago and its hard to tell one product (smartphone) from the other, they all look the same and that is just fine from my stand point because Obi's story is not about innovation in technology. \"Its about building a very targeted customer experience of young people in their teens and giving them a customer experience that they can afford.\"
\n
\nSculley, who has been investing in various technology ventures in Asia including India, said one has to see the possibilities before they become obvious. Companies will have to differentiate. Its will be about domain expertise. So firms have to become experts in healthcare, financial services, education, he added.
\n
\n\"Our expertise at Obi is gonna be marketing and distribution. So we understand sales channel and we understand marketing. We bring nothing to advantage in technology, but thats just fine. \"So, we are saying we will play in the game and invest our money because we think we know enough in the domain of marketing and in distribution, supply channels that we think we can be one of those top six companies in India,\" he said.
\n
\nSculley said Obi is very focused and the firm will try to do few things really well. It going to be all about experience marketing and the company has high quality products at disruptive prices.
\n
\n\"And we can be very virtual so that we don't have to carry this huge job ahead, that many of the traditional companies have. So thats why we think we have chances to be in one of those top six,\" he explained.
\n
\n\n<\/body>","next_sibling":[{"msid":39679194,"title":"Samsung dealers threaten boycott over e-pricing","entity_type":"ARTICLE","link":"\/news\/industry\/samsung-dealers-threaten-boycott-over-e-pricing\/39679194","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":39685840,"entity_type":"ARTICLE","title":"Indian smartphone market can't support more than 6 firms: John Sculley","synopsis":"Indian smartphone market, which currently has 20 brands will not be able to support more than 6 firms in the long run, says John Sculley","titleseo":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-05 16:45:43","lastupd":"2014-08-05 16:45:43","breadcrumbTags":["industry","Nokia","Samsung","market share","Pepsi","Obi Mobiles"],"secinfo":{"seolocation":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley"}}" data-news_link="//www.iser-br.com/news/industry/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley/39685840">
\n
\nSculley, who has been investing in various technology ventures in Asia including India, said one has to see the possibilities before they become obvious. Companies will have to differentiate. Its will be about domain expertise. So firms have to become experts in healthcare, financial services, education, he added.
\n
\n\"Our expertise at Obi is gonna be marketing and distribution. So we understand sales channel and we understand marketing. We bring nothing to advantage in technology, but thats just fine. \"So, we are saying we will play in the game and invest our money because we think we know enough in the domain of marketing and in distribution, supply channels that we think we can be one of those top six companies in India,\" he said.
\n
\nSculley said Obi is very focused and the firm will try to do few things really well. It going to be all about experience marketing and the company has high quality products at disruptive prices.
\n
\n\"And we can be very virtual so that we don't have to carry this huge job ahead, that many of the traditional companies have. So thats why we think we have chances to be in one of those top six,\" he explained.
\n
\n\n<\/body>","next_sibling":[{"msid":39679194,"title":"Samsung dealers threaten boycott over e-pricing","entity_type":"ARTICLE","link":"\/news\/industry\/samsung-dealers-threaten-boycott-over-e-pricing\/39679194","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":39685840,"entity_type":"ARTICLE","title":"Indian smartphone market can't support more than 6 firms: John Sculley","synopsis":"Indian smartphone market, which currently has 20 brands will not be able to support more than 6 firms in the long run, says John Sculley","titleseo":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-05 16:45:43","lastupd":"2014-08-05 16:45:43","breadcrumbTags":["industry","Nokia","Samsung","market share","Pepsi","Obi Mobiles"],"secinfo":{"seolocation":"industry\/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley"}}" data-news_link="//www.iser-br.com/news/industry/indian-smartphone-market-cant-support-more-than-6-firms-john-sculley/39685840">
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