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boAt、Noise等印度科技品牌在中国竞争对手面前傲视群雄
根据国际数据公司(IDC)的数据，在前五大可穿戴品牌中，印度品牌目前占据了三个位置。
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Ashwini Vaishnaw以腐败指控解雇了10名交通部官员
经验不足16年的军官隶属于JAG，而资历较高的军官则经验较长。SAG级别相当于政府部门的联合秘书，JAG级别相当于局长级别。
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国产音频和音频成功背后的秘密可穿戴的品牌和《BoAt》一样，《Noise and fire -bolt》在产品、价格、植入和促销方面都做得很好。
根据国际数据公司(国际数据公司(IDC))，在前五大可穿戴品牌中，印度品牌目前占据了三个位置。
新时代的印度消费科技品牌能继续他们的梦想吗?
boAt的联合创始人阿曼·古普塔(Aman Gupta)告诉IANS, boAt诞生于网络，营销主要围绕着网络。
古普塔说:“价格低廉的互联网，以及智能手机的广泛普及，迫使品牌从传统营销转向数字营销，我们很自豪能成为这一浪潮的颠覆者。”
“作为音频可穿戴行业的领导者，我们的音频产品坚固耐用，配有低音重音，提供愉悦的音频体验。我们不仅专注于高质量的产品，我们还确保我们的‘船痴’不必花大价钱加入我们的部落。”
疫情和持续的封锁极大地促进了在线交易的增加和直接面向消费者(D2C)品牌的崛起。
辛格指出:“这些本土品牌不仅了解市场的差距，还创造了新的增长机会，帮助他们将大量传统设备的用户转移到这些新形式的设备上。”
他补充说，目前的主导份额是不可持续的，因为巨大的增长正在吸引各种设备的品牌。
“然而，目前的市场对每个人来说都有进一步增长的机会，至少在两年内，总部位于中国的供应商需要在技术和产品供应方面形成优势。但显然，他们似乎远远落后了。”
随着印度进入节日季节，供应商和渠道合作伙伴正准备迎接创纪录的需求水平，并打算进一步调整价格。
Noise联合创始人高拉夫·卡特里(Gaurav Khatri)表示，这是印度首个连续五个季度领先可穿戴手表类别的本土品牌。
“我们正在不断扩大我们的视野，以便更接近客户。我们与Vijay Sales的合作关系加强了我们的零售业务依赖数字是这一承诺的证明，”卡特里告诉IANS。
为了提供全面的健身和健康体验，Noise与SARVA合作，SARVA是最大的数字瑜伽健康平台之一。
“在过去的30个月里，我们见证了指数级的增长，并正在蓬勃发展以保持这一势头。我们致力于提供创新产品，很快将推出TWS和智能手表类别的一些行业首创产品。”
Noise还专注于扩大其线下足迹，在最近的零售店出现，方便客户访问。
根据IDC印度客户端设备市场分析师Anisha Dumbre的说法，新一代本土品牌是数字原生的，并且意识到自己的局限性。
Dumbre表示:“然而，他们需要警惕中国本土品牌，这些品牌未来将积极推出更多子品牌，并利用生态系统。”
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<\/figure>New Delhi: As Chinese smartphone vendors decimated the Indian players like Micromax<\/a>, Intex<\/a>, Lava<\/a> and Karbonn<\/a> (famously known as MILK brands) and fully captured the market, homegrown consumer technology brands were desperate to find some breathing space. Now, Indian audio and wearable players led by boAt<\/a> and Noise<\/a> have proved they can outsmart Chinese giants with their cutting-edge, affordable products.The secret sauce behind the success of homegrown audio and wearable brands<\/a> like BoAt, Noise and Fire-boltt has been a healthy mix of product, price, placement and promotion.
According to the International Data Corporation (IDC<\/a>), among the top five wearable brands, three spots are currently captured by Indian brands.
<\/div><\/div>Homegrown Noise continues to be the leading player in the overall watch category for five straight quarters with a 28.6 per cent share in the second quarter this year, closely followed by BoAt with a 26.9 per cent share. Fire-boltt, another homegrown brand, has entered at fourth position in just three quarters of starting its business in this category, the IDC data shows.
Can the new-age Indian consumer tech brands continue their dream run?
Aman Gupta, Co-founder of boAt, told IANS that boAt was born online and the marketing primarily revolves around the same.
\"Affordable Internet, as well as wide availability of smartphones, has forced brands to shift from traditional marketing to digital marketing and we are proud to be the disruptors in this wave,\" Gupta said.
\"Being a leader in the audio wearable industry, our audio products are rugged and equipped with a bass heavy sound to give a euphoric audio experience. Not only do we focus on quality products, we ensure that our 'boAtheads' don't have to burn a hole in their pocket to join our tribe,\" he elaborated.
The pandemic and constant lockdowns have heavily contributed to an increase in online transactions and the rise of direct-to-consumer (D2C) brands.
Can the new-age Indian consumer tech brands continue their dream run?
Aman Gupta, Co-founder of boAt, told IANS that boAt was born online and the marketing primarily revolves around the same.
\"Affordable Internet, as well as wide availability of smartphones, has forced brands to shift from traditional marketing to digital marketing and we are proud to be the disruptors in this wave,\" Gupta said.
\"Being a leader in the audio wearable industry, our audio products are rugged and equipped with a bass heavy sound to give a euphoric audio experience. Not only do we focus on quality products, we ensure that our 'boAtheads' don't have to burn a hole in their pocket to join our tribe,\" he elaborated.
The pandemic and constant lockdowns have heavily contributed to an increase in online transactions and the rise of direct-to-consumer (D2C) brands.
<\/div><\/div>According to Jaipal Singh, Research Manager, Client Devices<\/a>, IDC India, there is a fair advantage that India-based vendors hold over China-based players in terms of product offerings at the right price points.
\"These homegrown brands not only understood the gaps in the market but also created new growth opportunities that are helping them to migrate a large user base of traditional devices to these new form factors,\" Singh noted.
He added that the current commanding share is not sustainable as the tremendous growth is attracting brands across the device's spectrum.
\"However, the current market has opportunities for everyone to grow further, at least for two years, and China-based vendors need to develop an advantage over technology and product offerings. But clearly, it seems they are lagging much behind,\" Singh said.
As India enters the festive season, vendors and channel partners are gearing up for record levels of demand with the intention of further corrections in the prices.
According to Gaurav Khatri, Co-founder at Noise, they are India's first homegrown brand to lead the wearable watch category for five consecutive quarters.
\"We are continuously expanding our horizons to come closer to the customers. Our partnership to intensify our retail presence with Vijay Sales and Reliance Digital<\/a> is a testimony to this commitment,\" Khatri told IANS.
To offer a holistic fitness and wellness experience, Noise has partnered with SARVA, one of the largest digital yoga-based wellness platforms.
\"We have witnessed exponential growth in the past 30 months and are thriving to sustain the momentum. We are committed to offering innovative products and soon will be launching some of the industry-first gadgets in TWS and smartwatches categories,\" Khatri informed.
Noise is also focusing on expanding its offline footprint to be present at the nearest retail outlet and easily accessible to the customers.
According to Anisha Dumbre, Market Analyst, Client Devices, IDC India, the new generation of homegrown brands are digitally native and are aware of their limitations.
\"However, they need to be watchful of the China-based brands, who going forward will be aggressive by introducing more sub-brands and leveraging the ecosystem play,\" Dumbre said.
<\/div><\/div>
\"These homegrown brands not only understood the gaps in the market but also created new growth opportunities that are helping them to migrate a large user base of traditional devices to these new form factors,\" Singh noted.
He added that the current commanding share is not sustainable as the tremendous growth is attracting brands across the device's spectrum.
\"However, the current market has opportunities for everyone to grow further, at least for two years, and China-based vendors need to develop an advantage over technology and product offerings. But clearly, it seems they are lagging much behind,\" Singh said.
As India enters the festive season, vendors and channel partners are gearing up for record levels of demand with the intention of further corrections in the prices.
According to Gaurav Khatri, Co-founder at Noise, they are India's first homegrown brand to lead the wearable watch category for five consecutive quarters.
\"We are continuously expanding our horizons to come closer to the customers. Our partnership to intensify our retail presence with Vijay Sales and Reliance Digital<\/a> is a testimony to this commitment,\" Khatri told IANS.
To offer a holistic fitness and wellness experience, Noise has partnered with SARVA, one of the largest digital yoga-based wellness platforms.
\"We have witnessed exponential growth in the past 30 months and are thriving to sustain the momentum. We are committed to offering innovative products and soon will be launching some of the industry-first gadgets in TWS and smartwatches categories,\" Khatri informed.
Noise is also focusing on expanding its offline footprint to be present at the nearest retail outlet and easily accessible to the customers.
According to Anisha Dumbre, Market Analyst, Client Devices, IDC India, the new generation of homegrown brands are digitally native and are aware of their limitations.
\"However, they need to be watchful of the China-based brands, who going forward will be aggressive by introducing more sub-brands and leveraging the ecosystem play,\" Dumbre said.
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"26.0","minfoseo":"26-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1632968138710","minfoseo":"1632968138710"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"-1211280981","minfoseo":"-1211280981"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"NumberOfCharacters":{"minfo":"4232.0","minfoseo":"4232-0"},"NumberOfWords":{"minfo":"662.0","minfoseo":"662-0"},"key":{"0":{"keyid":"41854","value":"noise","smid":"0","keynameseo":"noise","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"3190512","value":"wearable brands","smid":"0","keynameseo":"wearable-brands","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"6419831","value":"reliance digital","smid":"0","keynameseo":"reliance-digital","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"71696","value":"micromax","smid":"0","keynameseo":"micromax","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"6355189","value":"lava","smid":"0","keynameseo":"lava","keytype":"","keycount":"totalcount","weightage":"20"},"5":{"keyid":"145729","value":"karbonn","smid":"0","keynameseo":"karbonn","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6366627","value":"intex","smid":"0","keynameseo":"intex","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"6377157","value":"IDC","smid":"0","keynameseo":"IDC","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"53189","value":"boAt","smid":"0","keynameseo":"boAt","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":[],"similarlytagged":[{"msid":"96480559","stname":"Telecom Diary: Disposable wearables. Need for stringent quality check","artsyn":"Consumers are not very mindful of this issue as it\u2019s a small ticket item in their annual spending. Also, many times they get them as corporate or other gifts around the festive season. But this trend is adding to the existing burgeoning e-waste challenge, which is growing over 30% annually as per various industry and government reports.","seolocation":"telecomnews\/telecom-diary-disposable-wearables-need-for-stringent-quality-check-","seolocationalt":"Telecom Diary: Disposable wearables. Need for stringent quality check","url_seo":"telecom-diary-disposable-wearables-need-for-stringent-quality-check-"},{"msid":"96440416","stname":"Noise appoints Smeer Chopra as CFO","artsyn":"As CFO, Chopra will be responsible for driving strategic initiatives around financial controllership, business partnership, financial planning and cost optimisation.","seolocation":"telecomnews\/noise-appoints-smeer-chopra-as-cfo","seolocationalt":"Noise appoints Smeer Chopra as CFO","url_seo":"noise-appoints-smeer-chopra-as-cfo"},{"msid":"96267039","stname":"Homegrown brands dominating Rs 60,000-crore accessories space","artsyn":"Among the top five wearable brands in India, the top three are Indian brands\u2014 Imagine Marketing (BoAt) with over 32%, Nexxbase (Noise) with nearly 14% share, and Fire-Boltt with nearly 9% share, which have cornered almost 55% combined share of the market, according to IDC India. Chinese rivals OnePlus (over 8%) and Realme (over 4%) make up the top five.","seolocation":"telecomnews\/homegrown-brands-dominating-rs-60000-crore-accessories-space","seolocationalt":"Homegrown brands dominating Rs 60,000-crore accessories space","url_seo":"homegrown-brands-dominating-rs-60000-crore-accessories-space"},{"msid":"96186183","stname":"Wearables market in India to hit 117 million next year, to beat US","artsyn":"Growth next year, industry executives and market trackers added, will be led by smartwatches and on the back of brands trying to crack the offline segment, bringing in new features and form factors.","seolocation":"telecomnews\/wearables-market-in-india-to-hit-117-million-next-year-to-beat-us","seolocationalt":"Wearables market in India to hit 117 million next year, to beat US","url_seo":"wearables-market-in-india-to-hit-117-million-next-year-to-beat-us"},{"msid":"95935838","stname":"Noise signs up Virat Kohli as brand ambassador for smartwatches","artsyn":"\u201cA true representation of the synergy between Noise and Virat Kohli, the partnership brings together the two established leaders of their respective domains that exemplify what it means to listen to the noise within,\u201d Noise said in a statement.","seolocation":"telecomnews\/noise-signs-up-virat-kohli-as-brand-ambassador-for-smartwatches","seolocationalt":"Noise signs up Virat Kohli as brand ambassador for smartwatches","url_seo":"noise-signs-up-virat-kohli-as-brand-ambassador-for-smartwatches"},{"msid":"95874441","stname":"India becomes biggest smartwatch mkt globally with 171% YoY growth in Q3: Counterpoint","artsyn":"The global market grew 30% year-over-year in the September quarter despite inflation and geopolitical crises that have continued since the beginning of this year, the research firm said. Other markets also grew, except China and Europe, it added.","seolocation":"telecomnews\/india-becomes-biggest-smartwatch-mkt-globally-with-171-yoy-growth-in-q3-counterpoint","seolocationalt":"India becomes biggest smartwatch mkt globally with 171% YoY growth in Q3: Counterpoint","url_seo":"india-becomes-biggest-smartwatch-mkt-globally-with-171-yoy-growth-in-q3-counterpoint"},{"msid":"95822521","stname":"Noise Air Buds 2, Wings Phantom 200 launched in India","artsyn":"The Noise Air Buds 2 features 13mm drivers for audio. The TWS earbuds connect wirelessly via Bluetooth 5.3 and the device comes with Environmental Noise Cancelation (ENC).","seolocation":"telecomnews\/noise-air-buds-2-wings-phantom-200-launched-in-india","seolocationalt":"Noise Air Buds 2, Wings Phantom 200 launched in India","url_seo":"noise-air-buds-2-wings-phantom-200-launched-in-india"},{"msid":"95635457","stname":"India TWS shipments double YoY in Q3, homegrown brands capture record 79% share: Counterpoint","artsyn":"Indian TWS brands grew strongly at 143% year-over-year in the third quarter driven by BoAt, Noise, Mivi, Boult Audio, and Ptron to account for a 79% market share, as per the report.","seolocation":"telecomnews\/india-tws-shipments-double-yoy-in-q3-homegrown-brands-capture-record-79-share-counterpoint","seolocationalt":"India TWS shipments double YoY in Q3, homegrown brands capture record 79% share: Counterpoint","url_seo":"india-tws-shipments-double-yoy-in-q3-homegrown-brands-capture-record-79-share-counterpoint"},{"msid":"95457596","stname":"India wearable market logs 75-million-unit shipments in first nine months of 2022: IDC","artsyn":"Smartwatch was the fastest growing category with shipments up by 178.8% year-over-year in Q3 to over 12 million units, whereas the wristband category declined the sharpest by 80.8%. 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According to Counterpoint\u2019s data, over 300 smartwatch models are available today while 50 new launches took place in Q2.","seolocation":"telecomnews\/smartwatch-shipments-in-india-surge-312-in-q2-counterpoint","seolocationalt":"Smartwatch shipments in India surge 312% in Q2: Counterpoint","url_seo":"smartwatch-shipments-in-india-surge-312-in-q2-counterpoint"},{"msid":"93615320","stname":"India wearables market up 113% in Q2; shipments to cross 90 mln units in 2022: IDC","artsyn":"Imagine Marketing (BoAt) led the overall market with a 34.3% market share in Q2 growing 76.6% year-on-year. It led earwear devices with a 42.8% share (in TWS) and widened its watch-based wearables portfolio. Nexxbase (Noise) stood in second place with an 11.5% market share, while OnePlus came in at the third spot in the overall wearable category growing by 129.7% year-on-year, as per IDC data.","seolocation":"telecomnews\/india-wearables-market-up-113-in-q2-shipments-to-cross-90-mln-units-in-2022-idc","seolocationalt":"India wearables market up 113% in Q2; shipments to cross 90 mln units in 2022: IDC","url_seo":"india-wearables-market-up-113-in-q2-shipments-to-cross-90-mln-units-in-2022-idc"},{"msid":"93586487","stname":"Locally manufactured 1 mln units of various products in Q1FY23: Boat","artsyn":"The company had inked a deal in January this year with contract manufacturer, Dixon Technologies to locally manufacture Bluetooth-enabled hearables products in India.","seolocation":"telecomnews\/locally-manufactured-1-mln-units-of-various-products-in-q1fy23-boat","seolocationalt":"Locally manufactured 1 mln units of various products in Q1FY23: Boat","url_seo":"locally-manufactured-1-mln-units-of-various-products-in-q1fy23-boat"},{"msid":"93568152","stname":"Noise plans to make 10 lakh smartwatches a month; to raise local production to 80% of sales","artsyn":"Noise had recorded a revenue of around Rs 850 crore and plans to more than doubles its revenue to Rs 2,000 crore in the current financial year.","seolocation":"telecomnews\/noise-plans-to-make-10-lakh-smartwatches-a-month-to-raise-local-production-to-80-pc-of-sales","seolocationalt":"Noise plans to make 10 lakh smartwatches a month; to raise local production to 80% of sales","url_seo":"noise-plans-to-make-10-lakh-smartwatches-a-month-to-raise-local-production-to-80-pc-of-sales"},{"msid":"92409186","stname":"Home-bred Noise eyes Rs 2000 crore in revenues this fiscal; looking for R&D partners","artsyn":"Gaurav Khatri, co-founder, Noise, told ET that wearable as a category is growing very fast, especially for smartwatches in the country. \u201cThe category has now started penetrating extensively to the mass audience now. This will be one of the major growth drivers for us\u2026we have grown over 200% in this category in the last one year.\u201d \u201cThere's an acceptance towards the brand.\u201d","seolocation":"telecomnews\/home-bred-noise-eyes-rs-2000-crore-this-fiscal-looking-for-rd-partners","seolocationalt":"Home-bred Noise eyes Rs 2000 crore in revenues this fiscal; looking for R&D partners","url_seo":"home-bred-noise-eyes-rs-2000-crore-this-fiscal-looking-for-rd-partners"},{"msid":"92390096","stname":"Noise launches India's first-ever pair of smart sunglasses 'i1' at Rs 5,999","artsyn":"The discounted price is valid for a limited period only.","seolocation":"telecomnews\/noise-launches-indias-first-ever-pair-of-smart-sunglasses-i1-at-rs-5999","seolocationalt":"Noise launches India's first-ever pair of smart sunglasses 'i1' at Rs 5,999","url_seo":"noise-launches-indias-first-ever-pair-of-smart-sunglasses-i1-at-rs-5999"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"41854","value":"noise","smid":"0","keynameseo":"noise","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"3190512","value":"wearable brands","smid":"0","keynameseo":"wearable-brands","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6419831","value":"reliance digital","smid":"0","keynameseo":"reliance-digital","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"71696","value":"micromax","smid":"0","keynameseo":"micromax","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6355189","value":"lava","smid":"0","keynameseo":"lava","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"145729","value":"karbonn","smid":"0","keynameseo":"karbonn","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6366627","value":"intex","smid":"0","keynameseo":"intex","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6377157","value":"IDC","smid":"0","keynameseo":"IDC","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6355190","value":"Devices","smid":"0","keynameseo":"Devices","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"53189","value":"boAt","smid":"0","keynameseo":"boAt","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"reliance digital"},{"name":"wearable brands"},{"name":"micromax"},{"name":"karbonn"},{"name":"Devices"},{"name":"noise"},{"name":"intex"},{"name":"lava"},{"name":"boAt"},{"name":"IDC"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["noise","wearable brands","reliance digital","micromax","lava","karbonn","intex","IDC","Devices","boAt"],"filterTags":[]},"breadcrumbTags":["noise","wearable brands","reliance digital","micromax","lava","karbonn","intex","IDC","Devices","boAt"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/indian-tech-brands-like-boat-noise-stand-tall-against-chinese-rivals\/86632895","associated":{"articles":{"96480559":{"msid":"96480559","stname":"Telecom Diary: Disposable wearables. Need for stringent quality check","artsyn":"Consumers are not very mindful of this issue as it\u2019s a small ticket item in their annual spending. Also, many times they get them as corporate or other gifts around the festive season. But this trend is adding to the existing burgeoning e-waste challenge, which is growing over 30% annually as per various industry and government reports.","seolocation":"telecomnews\/telecom-diary-disposable-wearables-need-for-stringent-quality-check-","seolocationalt":"Telecom Diary: Disposable wearables. Need for stringent quality check","url_seo":"telecom-diary-disposable-wearables-need-for-stringent-quality-check-"},"96440416":{"msid":"96440416","stname":"Noise appoints Smeer Chopra as CFO","artsyn":"As CFO, Chopra will be responsible for driving strategic initiatives around financial controllership, business partnership, financial planning and cost optimisation.","seolocation":"telecomnews\/noise-appoints-smeer-chopra-as-cfo","seolocationalt":"Noise appoints Smeer Chopra as CFO","url_seo":"noise-appoints-smeer-chopra-as-cfo"},"96267039":{"msid":"96267039","stname":"Homegrown brands dominating Rs 60,000-crore accessories space","artsyn":"Among the top five wearable brands in India, the top three are Indian brands\u2014 Imagine Marketing (BoAt) with over 32%, Nexxbase (Noise) with nearly 14% share, and Fire-Boltt with nearly 9% share, which have cornered almost 55% combined share of the market, according to IDC India. Chinese rivals OnePlus (over 8%) and Realme (over 4%) make up the top five.","seolocation":"telecomnews\/homegrown-brands-dominating-rs-60000-crore-accessories-space","seolocationalt":"Homegrown brands dominating Rs 60,000-crore accessories space","url_seo":"homegrown-brands-dominating-rs-60000-crore-accessories-space"},"96186183":{"msid":"96186183","stname":"Wearables market in India to hit 117 million next year, to beat US","artsyn":"Growth next year, industry executives and market trackers added, will be led by smartwatches and on the back of brands trying to crack the offline segment, bringing in new features and form factors.","seolocation":"telecomnews\/wearables-market-in-india-to-hit-117-million-next-year-to-beat-us","seolocationalt":"Wearables market in India to hit 117 million next year, to beat US","url_seo":"wearables-market-in-india-to-hit-117-million-next-year-to-beat-us"},"95935838":{"msid":"95935838","stname":"Noise signs up Virat Kohli as brand ambassador for smartwatches","artsyn":"\u201cA true representation of the synergy between Noise and Virat Kohli, the partnership brings together the two established leaders of their respective domains that exemplify what it means to listen to the noise within,\u201d Noise said in a statement.","seolocation":"telecomnews\/noise-signs-up-virat-kohli-as-brand-ambassador-for-smartwatches","seolocationalt":"Noise signs up Virat Kohli as brand ambassador for smartwatches","url_seo":"noise-signs-up-virat-kohli-as-brand-ambassador-for-smartwatches"},"95874441":{"msid":"95874441","stname":"India becomes biggest smartwatch mkt globally with 171% YoY growth in Q3: Counterpoint","artsyn":"The global market grew 30% year-over-year in the September quarter despite inflation and geopolitical crises that have continued since the beginning of this year, the research firm said. Other markets also grew, except China and Europe, it added.","seolocation":"telecomnews\/india-becomes-biggest-smartwatch-mkt-globally-with-171-yoy-growth-in-q3-counterpoint","seolocationalt":"India becomes biggest smartwatch mkt globally with 171% YoY growth in Q3: Counterpoint","url_seo":"india-becomes-biggest-smartwatch-mkt-globally-with-171-yoy-growth-in-q3-counterpoint"},"95822521":{"msid":"95822521","stname":"Noise Air Buds 2, Wings Phantom 200 launched in India","artsyn":"The Noise Air Buds 2 features 13mm drivers for audio. The TWS earbuds connect wirelessly via Bluetooth 5.3 and the device comes with Environmental Noise Cancelation (ENC).","seolocation":"telecomnews\/noise-air-buds-2-wings-phantom-200-launched-in-india","seolocationalt":"Noise Air Buds 2, Wings Phantom 200 launched in India","url_seo":"noise-air-buds-2-wings-phantom-200-launched-in-india"},"95635457":{"msid":"95635457","stname":"India TWS shipments double YoY in Q3, homegrown brands capture record 79% share: Counterpoint","artsyn":"Indian TWS brands grew strongly at 143% year-over-year in the third quarter driven by BoAt, Noise, Mivi, Boult Audio, and Ptron to account for a 79% market share, as per the report.","seolocation":"telecomnews\/india-tws-shipments-double-yoy-in-q3-homegrown-brands-capture-record-79-share-counterpoint","seolocationalt":"India TWS shipments double YoY in Q3, homegrown brands capture record 79% share: Counterpoint","url_seo":"india-tws-shipments-double-yoy-in-q3-homegrown-brands-capture-record-79-share-counterpoint"},"95457596":{"msid":"95457596","stname":"India wearable market logs 75-million-unit shipments in first nine months of 2022: IDC","artsyn":"Smartwatch was the fastest growing category with shipments up by 178.8% year-over-year in Q3 to over 12 million units, whereas the wristband category declined the sharpest by 80.8%. Earwear recorded a healthy 33.6% growth, as per IDC data.","seolocation":"telecomnews\/india-wearable-market-logs-75-million-unit-shipments-in-first-nine-months-of-2022-idc","seolocationalt":"India wearable market logs 75-million-unit shipments in first nine months of 2022: IDC","url_seo":"india-wearable-market-logs-75-million-unit-shipments-in-first-nine-months-of-2022-idc"},"94612963":{"msid":"94612963","stname":"Apple acknowledges Watch Series 8, Ultra's microphone issues","artsyn":"According to MacRumors, users have complained of their Apple Watch Series 8 and Ultra's microphone becoming unresponsive for an extended period, resulting in apps that depend on the microphone causing errors or ceasing to function altogether.","seolocation":"telecomnews\/apple-acknowledges-watch-series-8-ultras-microphone-issues","seolocationalt":"Apple acknowledges Watch Series 8, Ultra's microphone issues","url_seo":"apple-acknowledges-watch-series-8-ultras-microphone-issues"},"94504226":{"msid":"94504226","stname":"'Bulk of wearables, hearables India demand met from local assembly, but value addition minimal'","artsyn":"The wearables segment is expected to hit shipments of 100 million units worth $3.1 billion in 2022, and grow to 140 million units and $3.6 billion by 2025, according to IDC India. The sector registered 113% on-year growth in the second quarter of 2022, said the research firm.","seolocation":"telecomnews\/bulk-of-wearables-hearables-india-demand-met-from-local-assembly-but-value-addition-minimal","seolocationalt":"'Bulk of wearables, hearables India demand met from local assembly, but value addition minimal'","url_seo":"bulk-of-wearables-hearables-india-demand-met-from-local-assembly-but-value-addition-minimal"},"94146849":{"msid":"94146849","stname":"India among top 3 in overall wearable band shipments globally in Q2: Report","artsyn":"According to market research firm Canalys, while India stayed in third place behind China and the US in terms of overall wearable band shipments, its share hit 15 per cent for the first time.","seolocation":"telecomnews\/india-among-top-3-in-overall-wearable-band-shipments-globally-in-q2-report","seolocationalt":"India among top 3 in overall wearable band shipments globally in Q2: Report","url_seo":"india-among-top-3-in-overall-wearable-band-shipments-globally-in-q2-report"},"93953556":{"msid":"93953556","stname":"Local manufacturing in India's TWS earbuds sector reaches record 16%","artsyn":"Homegrown brands like boAt, Noise, Mivi and pTron ramped up their local manufacturing capabilities, accounting for 98 per cent of the domestic shipment volume in Q2, reports Counterpoint Research.","seolocation":"telecomnews\/local-manufacturing-in-indias-tws-earbuds-sector-reaches-record-16","seolocationalt":"Local manufacturing in India's TWS earbuds sector reaches record 16%","url_seo":"local-manufacturing-in-indias-tws-earbuds-sector-reaches-record-16"},"93780653":{"msid":"93780653","stname":"India pips China, becomes 2nd-largest smartwatch market globally for 1st time","artsyn":"Indian brands such as Fire-Boltt and Noise took top spots in the global market share, as smartwatch market's shipments grew 13 per cent in the June quarter (Q2) amid macro uncertainties such as inflation and geopolitical conflicts, according to Counterpoint Research.","seolocation":"telecomnews\/india-pips-china-becomes-2nd-largest-smartwatch-market-globally-for-1st-time","seolocationalt":"India pips China, becomes 2nd-largest smartwatch market globally for 1st time","url_seo":"india-pips-china-becomes-2nd-largest-smartwatch-market-globally-for-1st-time"},"93660290":{"msid":"93660290","stname":"Smartwatch shipments in India surge 312% in Q2: Counterpoint","artsyn":"The quarter registered numerous product launches as brands look to increase their offline presence. According to Counterpoint\u2019s data, over 300 smartwatch models are available today while 50 new launches took place in Q2.","seolocation":"telecomnews\/smartwatch-shipments-in-india-surge-312-in-q2-counterpoint","seolocationalt":"Smartwatch shipments in India surge 312% in Q2: Counterpoint","url_seo":"smartwatch-shipments-in-india-surge-312-in-q2-counterpoint"},"93615320":{"msid":"93615320","stname":"India wearables market up 113% in Q2; shipments to cross 90 mln units in 2022: IDC","artsyn":"Imagine Marketing (BoAt) led the overall market with a 34.3% market share in Q2 growing 76.6% year-on-year. It led earwear devices with a 42.8% share (in TWS) and widened its watch-based wearables portfolio. Nexxbase (Noise) stood in second place with an 11.5% market share, while OnePlus came in at the third spot in the overall wearable category growing by 129.7% year-on-year, as per IDC data.","seolocation":"telecomnews\/india-wearables-market-up-113-in-q2-shipments-to-cross-90-mln-units-in-2022-idc","seolocationalt":"India wearables market up 113% in Q2; shipments to cross 90 mln units in 2022: IDC","url_seo":"india-wearables-market-up-113-in-q2-shipments-to-cross-90-mln-units-in-2022-idc"},"93586487":{"msid":"93586487","stname":"Locally manufactured 1 mln units of various products in Q1FY23: Boat","artsyn":"The company had inked a deal in January this year with contract manufacturer, Dixon Technologies to locally manufacture Bluetooth-enabled hearables products in India.","seolocation":"telecomnews\/locally-manufactured-1-mln-units-of-various-products-in-q1fy23-boat","seolocationalt":"Locally manufactured 1 mln units of various products in Q1FY23: Boat","url_seo":"locally-manufactured-1-mln-units-of-various-products-in-q1fy23-boat"},"93568152":{"msid":"93568152","stname":"Noise plans to make 10 lakh smartwatches a month; to raise local production to 80% of sales","artsyn":"Noise had recorded a revenue of around Rs 850 crore and plans to more than doubles its revenue to Rs 2,000 crore in the current financial year.","seolocation":"telecomnews\/noise-plans-to-make-10-lakh-smartwatches-a-month-to-raise-local-production-to-80-pc-of-sales","seolocationalt":"Noise plans to make 10 lakh smartwatches a month; to raise local production to 80% of sales","url_seo":"noise-plans-to-make-10-lakh-smartwatches-a-month-to-raise-local-production-to-80-pc-of-sales"},"92409186":{"msid":"92409186","stname":"Home-bred Noise eyes Rs 2000 crore in revenues this fiscal; looking for R&D partners","artsyn":"Gaurav Khatri, co-founder, Noise, told ET that wearable as a category is growing very fast, especially for smartwatches in the country. \u201cThe category has now started penetrating extensively to the mass audience now. This will be one of the major growth drivers for us\u2026we have grown over 200% in this category in the last one year.\u201d \u201cThere's an acceptance towards the brand.\u201d","seolocation":"telecomnews\/home-bred-noise-eyes-rs-2000-crore-this-fiscal-looking-for-rd-partners","seolocationalt":"Home-bred Noise eyes Rs 2000 crore in revenues this fiscal; looking for R&D partners","url_seo":"home-bred-noise-eyes-rs-2000-crore-this-fiscal-looking-for-rd-partners"},"92390096":{"msid":"92390096","stname":"Noise launches India's first-ever pair of smart sunglasses 'i1' at Rs 5,999","artsyn":"The discounted price is valid for a limited period only.","seolocation":"telecomnews\/noise-launches-indias-first-ever-pair-of-smart-sunglasses-i1-at-rs-5999","seolocationalt":"Noise launches India's first-ever pair of smart sunglasses 'i1' at Rs 5,999","url_seo":"noise-launches-indias-first-ever-pair-of-smart-sunglasses-i1-at-rs-5999"}}}}" data-news-images="[{"msid":"86632897","msname":"tws","msnameseo":"tws","mediatype":"44","artdate":"2021-09-04 13:18:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
