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\"\"NEW DELHI: Just about 3.1 per cent of mobile app users in India spend money on in-app purchases<\/a> compared to 5.2 per cent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys.
\n
\"Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent. The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally -- and USD 8.78 in India,\" said the State of In-App Spending report by AppsFlyer<\/a>, a mobile marketing attribution analytics company.
\n
\nThe report - based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps - found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world when taking into account all app categories. But North Americans spend the single highest amount -- in the shopping app category.
\n
The report further said that iOS<\/a> users spend nearly 2.5 times more than Android<\/a> users globally; In India it is 5.5 times more. \"Globally, iOS users spend nearly 2.5 times as much as Android users -- $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users -- $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users,\" it said. \n<\/body>","next_sibling":[{"msid":53041941,"title":"TeamLease acquires ASAP Info Systems, gets into IT staffing","entity_type":"ARTICLE","link":"\/news\/teamlease-acquires-asap-info-systems-gets-into-it-staffing\/53041941","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53042286,"entity_type":"ARTICLE","title":"Indian users spend almost as much as global average for in-app buys","synopsis":"Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report.","titleseo":"telecomnews\/indian-users-spend-almost-as-much-as-global-average-for-in-app-buys","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-07-04 12:53:41","lastupd":"2016-07-04 12:55:29","breadcrumbTags":["android","IOS","in-app purchases","AppsFlyer","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/indian-users-spend-almost-as-much-as-global-average-for-in-app-buys"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-07-04" data-index="article_1">

印度用户花一样应用内购买的全球平均水平

只是在印度约3.1%的移动应用用户把钱花在应用内购买全球5.2%,根据一项新的报告。

  • 更新于2016年7月4日下午12:55坚持
新德里:印度约3.1%的移动应用用户花钱应用内购买全球5.2%,根据一项新的报告。然而,印度用户花一样应用内购买的全球平均水平。

“只有5.2%的用户把钱花在全球应用内购买,在印度是3.1%。然而支付用户平均花费9.60美元每月每应用事务与采购活动在全球范围内,8.78美元在印度,”说,应用程序内的支出报告AppsFlyer移动营销归因分析公司。

报告——基于内购(IAP)超过1亿的手机应用程序用户的行为在超过1000个应用程序——发现,总体而言,亚洲用户花费40%比世界其他国家在应用内购买时考虑到所有的应用程序类。但北美花单最多——购物应用程序类别。

这份报告进一步说iOS用户花费近2.5倍安卓全球用户;在印度的5.5倍。“在全球范围内,iOS用户花费近2.5倍Android用户——1.08 - 0.43美元每月每用户IAP,每应用。在印度iOS用户花费大约5.5倍Android用户——1.12 - 0.20美元和iOS用户三倍比Android用户在应用程序,”它说。
  • 发布于2016年7月4日12:53点坚持
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\"\"NEW DELHI: Just about 3.1 per cent of mobile app users in India spend money on in-app purchases<\/a> compared to 5.2 per cent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys.
\n
\"Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent. The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally -- and USD 8.78 in India,\" said the State of In-App Spending report by AppsFlyer<\/a>, a mobile marketing attribution analytics company.
\n
\nThe report - based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps - found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world when taking into account all app categories. But North Americans spend the single highest amount -- in the shopping app category.
\n
The report further said that iOS<\/a> users spend nearly 2.5 times more than Android<\/a> users globally; In India it is 5.5 times more. \"Globally, iOS users spend nearly 2.5 times as much as Android users -- $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users -- $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users,\" it said. \n<\/body>","next_sibling":[{"msid":53041941,"title":"TeamLease acquires ASAP Info Systems, gets into IT staffing","entity_type":"ARTICLE","link":"\/news\/teamlease-acquires-asap-info-systems-gets-into-it-staffing\/53041941","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53042286,"entity_type":"ARTICLE","title":"Indian users spend almost as much as global average for in-app buys","synopsis":"Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report.","titleseo":"telecomnews\/indian-users-spend-almost-as-much-as-global-average-for-in-app-buys","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-07-04 12:53:41","lastupd":"2016-07-04 12:55:29","breadcrumbTags":["android","IOS","in-app purchases","AppsFlyer","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/indian-users-spend-almost-as-much-as-global-average-for-in-app-buys"}}" data-news_link="//www.iser-br.com/news/indian-users-spend-almost-as-much-as-global-average-for-in-app-buys/53042286">