Indian users may not be willing to pay Rs 719 for Twitter's blue check mark when it is rolled out here, social media experts and brand strategists told ET. 印度用户可能不愿意支付719卢比Twitter的蓝色复选标记时推出,社交媒体专家和品牌战略家告诉等。
India is a price-centric market across segments, and is cautious about every rupee spent, they added.
Monetising a Twitter handle and paying money each month may not be an option that Indians would be excited about, Harish Bijoor, business and brand-strategy specialist, and founder, Harish Bijoor Consults Inc, told ET.
Over time, people will learn to recognise those handles that have the original verified status and those that have bought their way in, he said.
“Particularly in mediums that are all about content, the unbought blue tick garners more respect than something which is bought,” Bijoor said, adding that people will pay for an advertising<\/a> medium, not a content medium.
Twitter handles will soon be paid for if they are business handles, but not if they are for personal use, he said.
Other experts said users would be more than willing to 'pay for clout online' but this comes with its own set of challenges, the foremost being misinformation and the possible proliferation of fake accounts.
Twitter, as predicted by commentators, on Friday suspended its $8 subscription<\/a> programme to combat a growing problem of users impersonating major brands.
Musk's bid to bring in a subscription-based model for verification could lead to the coveted blue tick losing its value, they had said.
“Paid Twitter verification may eventually lead to the blue tick losing its value if it becomes too easily available,” said Aparajita Bharti, founding partner, TQH Consulting.
In the near term, she said it may lead to 'rampant misinformation' and 'chaos' as users tend to trust accounts with blue ticks currently and it would take time for everyone to adapt to this change.
Law enforcement and government agencies also use verified Twitter accounts to disseminate important public information. “Twitter will have to make an effort to identify these public services separately so that paid blue tick accounts in their names are not used to cause harm and fraud,\" Bharti said.
Soumitra Pathare, the director of Pune-based Centre for Mental Health Law & Policy, took to Twitter to say that he was getting off the microblogging platform since he strongly disagreed with new owner Elon Musk<\/a>'s way of revamping its verification process by charging a fee for the blue tick mark.
\"I strongly disagree with this policy, it will compound the problem, not solve it. I am not deleting my account as it is a public record, and I don't want someone to use this handle and impersonate me. But not using Twitter from now on,\" he said.
On being asked whether the Ministry of External Affairs would pay $8 for a blue tick subscription service, a spokesperson for the ministry said it would decide “based on the contours of the subscription service.”
Manish Maheshwari, the former chief of Twitter India<\/a>, however said that there “would be an adjustment phase, but I think it (paying for that blue tick) is a very reasonable proposition that will take off in India.”
Elon is looking at promoting a freemium model where 90% of the users would have access to the platform for free while 10% or so would pay.
One also has to keep in mind that it is not for the blue tick alone that users pay $8, there are a number of other additional perks that they will get - be it lesser ads or the ability to make longer format videos or even access to other premium accounts and content, he said.
However, he too raised concerns over whether a user should be able to 'buy their way to blue ticks.' He believed that one should be 'notable and worthy' of being verified and then pay to get the blue tick.
For a country that loves freebies, whether in politics or grocery shopping, industry watchers said that Twitter with its niche audience would not have trouble convincing their users in India to pay about Rs 719 every month, if that would mean they can keep the blue tick as a mark of their credibility.
\"Our research shows that people are regularly interacting with Twitter to get a blue tick,\" said Vishal Sengar, Founder\/CEO & Chief Brand Strategist, Brand Provoke Consultants.
\"I have no doubt that people would be willing to pay for a blue tick and that is what concerns me too because if the protocol is that people can pay to get a blue tick, then that verification itself will lose its credibility,\" Sengar said.
Small content creators and influencers may not be willing to pay but those who are more recognised, will not hesitate to pay, he said.
Further, there were others who said that there are two kinds of users on Twitter - those who barely tweet and are there to consume content, who will continue to use the app free of cost.
And a second category of users who actively tweet and will willingly pay as their following, power and influence is mainly on Twitter.
\"As of now, these users have been enjoying the clout that Twitter provides without any charge,\" an executive at a social media company told ET on the condition of anonymity.
People in India today are willing to pay for dating apps, OTT platforms and numerous other services so if there is someone who wants to share their opinion and leverage Twitter for that, they would not have any problem paying, the executive said.
Vineet Recriwal, Chief Operating Officer, Jajabor Brand Consultancy said through its paid verification model, Twitter has identified a potential revenue stream for the platform but there are hiccups early-on in its rollout.
Ironically, Twitter verification badges were introduced by the company to solve the issue of rampant impersonation on the platform and now the very motive behind account verification seems uncertain, he said.
With the availability of a paid verification option, instances of impersonation have come to light.
Over the years, one has developed trust towards certain individuals and personalities on the platform, purely on their opinion and content, most of them unverified, since they did not bother to get their Twitter handles verified, Recriwal said.
They earned the trust despite not having a ‘blue tick’.
Now differentiating between the real profiles from the fake blue tick impersonations could be difficult and might impact the way the audiences resonate with Twitter as a platform, he said.
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印度是一个price-centric市场跨段,每花费一卢比持谨慎态度,他们补充说。
货币化Twitter处理和支付的钱每个月可能不是一个选项,印第安人会兴奋,哈瑞Bijoor,业务和品牌战略专家,和创始人,哈瑞Bijoor咨询公司,告诉等。
随着时间的推移,人们会识别那些最初的验证状态和处理那些买了他们的方式,他说。
Twitter处理将很快支付业务处理,但如果他们是供个人使用,他说。
其他专家表示,用户将更愿意网上支付的影响力,但这有自己的挑战,最重要的是错误信息和可能扩散的假账户。
Twitter作为预测的评论员,周五暂停了8美元订阅计划应对用户冒充大品牌的一个日益严重的问题。
麝香的出价将基于订阅的模型验证可能导致梦寐以求的蓝色蜱虫失去价值,他们说。
“Twitter验证支付可能最终导致蓝色的蜱虫如果它变得太容易失去价值,“Aparajita Bharti说,创始合伙人,TQH咨询。
在短期内,她说这可能会导致“猖獗的错误信息”和“混乱”,用户往往与蓝色的蜱虫目前信托账户,每个人都需要时间来适应这种变化。
执法和政府机构也使用Twitter账户验证传播重要的公共信息。“Twitter将不得不努力识别这些公共服务分别支付蓝色蜱虫账户名字不习惯造成伤害和欺诈,“Bharti说。
Soumitra Pathare浦那的精神卫生中心主任法律和政策,把Twitter说他下车的微博平台,因为他强烈不同意新主人Elon Musk改进的验证过程的方式收取费用的蓝色刻度线。
“我强烈反对这一政策,这将加重这一问题,而不是解决它。我不删除我的帐户,因为它是一个公共记录,我不想有人使用这个句柄和冒充我。但不是使用Twitter从现在开始,”他说。
在被问及外交部将为一个蓝色的蜱虫订阅服务支付8美元,外交部发言人表示,它将决定“基于订阅服务的轮廓。”
Manish Maheshwari,前首席Twitter印度说,“将是一个调整阶段,但我认为这(蓝色标记的支付)是一个非常合理的命题,将在印度起飞。”
伦看着促进一个免费增值模式,90%的用户会访问平台免费而将支付10%左右。
还必须记住,它不仅仅是蓝色的蜱虫,用户支付8美元,还有其他一些额外的福利,他们将获得——小广告或能力的时间格式视频或者其他溢价账户的访问权限和内容,他说。
不过,他也表示关注用户是否应该能够“买蓝色的蜱虫。他认为一个人应该是显著的和值得的被验证,然后用蓝色的蜱虫。
对于一个喜欢免费的国家,无论是在政治或超市购物,行业观察人士表示,Twitter的利基观众不会在印度很难说服用户每月支付大约719卢比,如果这意味着他们可以把蓝色的蜱虫作为其信誉的标志。
“我们的研究表明,人们经常相互作用与Twitter得到一个蓝色的蜱虫,“说Vishal Sengar创始人/首席执行官与首席品牌战略、品牌引发顾问。
“我毫不怀疑,人们愿意支付一个蓝色的蜱虫,这就是我担心的因为如果人们可以支付的协议是一个蓝色的蜱虫,然后验证本身就会失去信誉,“Sengar说。
小内容创造者和有影响力的人可能不愿意支付但那些更认可,将毫不犹豫地付出,他说。
进一步,有其他人在Twitter上说,有两种类型的用户——那些几乎没有推特,有消费内容,世卫组织将继续使用应用程序免费的。
和第二个类别的用户积极推,将愿意支付后,权力和影响力主要在Twitter上。
“到目前为止,这些用户已经享受Twitter提供的影响力没有任何指控,“社交媒体公司一位高管告诉ET在匿名的条件下说。
今天印度人愿意支付交友应用,奥特平台和许多其他服务如果有人谁想分享他们的意见和利用推特,他们不会有任何问题,高管表示。
首席运营官Vineet Recriwal Jajabor品牌咨询公司通过其支付验证模型说,Twitter已经确定一个潜在的收入来源平台但是有打嗝早期推出。
介绍了具有讽刺意味的是,Twitter验证徽章由公司解决的问题猖獗的模拟平台,现在账户验证背后的动机似乎不确定,他说。
的可用性验证支付选择,实例模拟光。
多年来,开发了信任对某些个人和个性在这个平台上,纯粹的观点和内容,其中大部分是未经证实的,因为他们没有费心去得到他们的Twitter处理验证,Recriwal说。
他们赢得了信任,尽管没有“蓝色蜱虫”。
现在区分真正的概要文件从假蓝色蜱虫模仿可能很困难,可能会影响观众的共鸣Twitter作为一个平台,他说。
读到
Indian users may not be willing to pay Rs 719 for Twitter's blue check mark when it is rolled out here, social media experts and brand strategists told ET.
India is a price-centric market across segments, and is cautious about every rupee spent, they added.
Monetising a Twitter handle and paying money each month may not be an option that Indians would be excited about, Harish Bijoor, business and brand-strategy specialist, and founder, Harish Bijoor Consults Inc, told ET.
Over time, people will learn to recognise those handles that have the original verified status and those that have bought their way in, he said.
“Particularly in mediums that are all about content, the unbought blue tick garners more respect than something which is bought,” Bijoor said, adding that people will pay for an advertising<\/a> medium, not a content medium.
Twitter handles will soon be paid for if they are business handles, but not if they are for personal use, he said.
Other experts said users would be more than willing to 'pay for clout online' but this comes with its own set of challenges, the foremost being misinformation and the possible proliferation of fake accounts.
Twitter, as predicted by commentators, on Friday suspended its $8 subscription<\/a> programme to combat a growing problem of users impersonating major brands.
Musk's bid to bring in a subscription-based model for verification could lead to the coveted blue tick losing its value, they had said.
“Paid Twitter verification may eventually lead to the blue tick losing its value if it becomes too easily available,” said Aparajita Bharti, founding partner, TQH Consulting.
In the near term, she said it may lead to 'rampant misinformation' and 'chaos' as users tend to trust accounts with blue ticks currently and it would take time for everyone to adapt to this change.
Law enforcement and government agencies also use verified Twitter accounts to disseminate important public information. “Twitter will have to make an effort to identify these public services separately so that paid blue tick accounts in their names are not used to cause harm and fraud,\" Bharti said.
Soumitra Pathare, the director of Pune-based Centre for Mental Health Law & Policy, took to Twitter to say that he was getting off the microblogging platform since he strongly disagreed with new owner Elon Musk<\/a>'s way of revamping its verification process by charging a fee for the blue tick mark.
\"I strongly disagree with this policy, it will compound the problem, not solve it. I am not deleting my account as it is a public record, and I don't want someone to use this handle and impersonate me. But not using Twitter from now on,\" he said.
On being asked whether the Ministry of External Affairs would pay $8 for a blue tick subscription service, a spokesperson for the ministry said it would decide “based on the contours of the subscription service.”
Manish Maheshwari, the former chief of Twitter India<\/a>, however said that there “would be an adjustment phase, but I think it (paying for that blue tick) is a very reasonable proposition that will take off in India.”
Elon is looking at promoting a freemium model where 90% of the users would have access to the platform for free while 10% or so would pay.
One also has to keep in mind that it is not for the blue tick alone that users pay $8, there are a number of other additional perks that they will get - be it lesser ads or the ability to make longer format videos or even access to other premium accounts and content, he said.
However, he too raised concerns over whether a user should be able to 'buy their way to blue ticks.' He believed that one should be 'notable and worthy' of being verified and then pay to get the blue tick.
For a country that loves freebies, whether in politics or grocery shopping, industry watchers said that Twitter with its niche audience would not have trouble convincing their users in India to pay about Rs 719 every month, if that would mean they can keep the blue tick as a mark of their credibility.
\"Our research shows that people are regularly interacting with Twitter to get a blue tick,\" said Vishal Sengar, Founder\/CEO & Chief Brand Strategist, Brand Provoke Consultants.
\"I have no doubt that people would be willing to pay for a blue tick and that is what concerns me too because if the protocol is that people can pay to get a blue tick, then that verification itself will lose its credibility,\" Sengar said.
Small content creators and influencers may not be willing to pay but those who are more recognised, will not hesitate to pay, he said.
Further, there were others who said that there are two kinds of users on Twitter - those who barely tweet and are there to consume content, who will continue to use the app free of cost.
And a second category of users who actively tweet and will willingly pay as their following, power and influence is mainly on Twitter.
\"As of now, these users have been enjoying the clout that Twitter provides without any charge,\" an executive at a social media company told ET on the condition of anonymity.
People in India today are willing to pay for dating apps, OTT platforms and numerous other services so if there is someone who wants to share their opinion and leverage Twitter for that, they would not have any problem paying, the executive said.
Vineet Recriwal, Chief Operating Officer, Jajabor Brand Consultancy said through its paid verification model, Twitter has identified a potential revenue stream for the platform but there are hiccups early-on in its rollout.
Ironically, Twitter verification badges were introduced by the company to solve the issue of rampant impersonation on the platform and now the very motive behind account verification seems uncertain, he said.
With the availability of a paid verification option, instances of impersonation have come to light.
Over the years, one has developed trust towards certain individuals and personalities on the platform, purely on their opinion and content, most of them unverified, since they did not bother to get their Twitter handles verified, Recriwal said.
They earned the trust despite not having a ‘blue tick’.
Now differentiating between the real profiles from the fake blue tick impersonations could be difficult and might impact the way the audiences resonate with Twitter as a platform, he said.
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