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Voot dominated the daily soaps genre compared to its rivals while 'others' together grabbed 31 per cent share.
Hotstar dominated the movies genre with 33 per cent share, according to Bengaluru-based market research firm RedSeer.
\"With users not willing to step out of their houses, production houses of mainstream movies and OTT platforms started releasing new content online along with producing more originals as demand kept increasing,\" said Nikhil Dalal and Ujjwal Chadhury from RedSeer.
Many of the post-paid users opted for bundling options provided by their telecom operator as it benefits them in varying ways.
\"Even broadband operators like JioFibre provide bundling options for free Prime and Netflix subscriptions. Moreover, with discounts and offers on various players, users tend to opt for annual subscription packs,\" the analysts said in the report.
While the unique paid user growth rate was logged at 35 per cent in February 2021 (compared to April 2020), subscriptions increased by 8 per cent during the same period. The subscription revenue also increased significantly by 42 per cent in February.
Compared to last April, there has been a watch-time drop of six per cent in February, mostly because engagement dropped as users started moving out with normalcy returning and their favourite TV soaps started again.
\"However, the good news is with more releases in the pipeline along with product improvement, the engagement is likely to increase,\" the report said.
Over the past year, consumer behaviour has largely changed, and they now heavily rely on OTT platforms for new content.
The launch of Hotstar+Disney, Voot Select and multiple regional SVoD<\/a> platforms like HoiChoi<\/a> and SunNXT<\/a>, along with rise in Smart TV<\/a> users, has brought the growth.
\"This will inevitably accelerate the growth trajectory of the industry,\" said the report.
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- Telecom乐动扑克News
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奥特在印第安人花1880亿分钟免费电信捆绑
印度人在各种奥特平台上花了1880亿分钟最高690亿分钟在日常肥皂剧,紧随其后的是电影在2月310亿分钟免费电信捆绑帮助奥特订阅通过智能手机用户的数量增加,在周二的一份报告显示。
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Voot主导每日肥皂类型相比,它的竞争对手而“他人一起抓住31%的份额。
Hotstar主导的电影流派以33%的市场份额,根据Bengaluru-based RedSeer市场研究公司。
“与用户不愿意走出屋来,主流电影制作公司和奥特平台开始在网上发布新内容产生更多原创随着需求的不断增加,“说Nikhil Dalal放进Chadhury RedSeer。
许多的邮资已付的用户选择捆绑他们的电信运营商提供的选项,因为它的好处他们以不同的方式。
“即使宽带运营商像JioFibre免费提供绑定选项'和Netflix订阅。此外,由于折扣和提供各种球员,用户倾向于选择年度订阅包,”分析师在报告中说。
而独特的付费用户增长率是记录为35%(相对于2020年4月),2021年2月订阅同期增加了8%。2月订阅收入也大幅增加了42%。
相比去年4月,有钟表时间2月下跌百分之六,主要是因为接触了与正常返回用户开始和他们最喜爱的电视肥皂剧再次开始。
“然而,好消息是更多的释放管道以及产品乐动扑克的改进,参与可能会增加,”该报告称。
在过去的一年中,消费者行为在很大程度上改变了,他们现在严重依赖奥特新内容的平台。
启动Hotstar +迪士尼,Voot选择和多个区域SVoD平台HoiChoi和SunNXT,以及上升智能电视用户,带来了经济增长。
“这将不可避免地加速行业的增长轨迹,”报告说。
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