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The PwC's Global Entertainment and Media Outlook<\/a> 2022-2026 report has shown substantial growth across India's E&M industry<\/a> segments such as OTT video, newspaper, advertisements, online games, cinema, music, among others.
\"The Indian Media and Entertainment outlook for the next few years is quite unique. There is an exciting pace of growth of digital media and advertising led by the deeper penetration of Internet and mobile devices in our market,\" said Rajib Basu, Partner & Leader - Entertainment & Media, PwC India<\/a> in a statement.
\"At the same time, traditional media will hold their steady growth rate over the next few years. We shall see a very different profile of media and entertainment related businesses and revenue models emerging in the digital space once we have the rollout of 5G<\/a>,\" he added.
The absence of public entertainment and additional time at home due to the Covid pandemic more than doubled the total OTT revenue in 2020 and 2021. While growth rates will slow, the market will still expand at an impressive 14.1 per cent CAGR to reach Rs 21,032 crore in 2026.
India will also see an increase in total newspaper revenue at 2.7 per cent CAGR from Rs 26,378 crore in 2021 to Rs 29,945 crore in 2026. The country is expected to leapfrog both France and the UK to become the fifth-biggest newspaper market by 2026, and will also be the only nation to grow total newspaper print revenue consistently across the five-year forecast period, the report said.
Further, the out-of-home (OOH) advertising market is also demonstrating one of the strongest comebacks globally and is predicted to grow at 12.57 per cent CAGR to reach Rs 5,562 crore in 2026.
While the TV advertising market is expected to expand at a 6.3 per cent CAGR to reach Rs 43,410 crore by 2026, Internet advertising<\/a> market is set to increase at a 12.1 per cent CAGR to reach Rs 28,234 crore by 2026.
The country's total video games and exports revenue was Rs 16,200 crore in 2021, and is forecasted to reach Rs 37,535 crore by 2026, increasing at a 18.3 per cent CAGR. While still a fairly small market for the country's size and population, India is the third fastest-growing video games market in the world, after Turkey and Pakistan.
India is also the third-biggest market globally in terms of total number of cinema tickets sold, after China and the US in 2021 and is set to grow at the highest growth rate amongst all the segments at a staggering 38.3 per cent CAGR in the forecast period to reach Rs 16,198 crore by 2026.
The music, radio and podcast segment also grew at 18 per cent in 2021 and is set to grow at 9.8 per cent CAGR to reach Rs 11,536 crore by 2026.
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印度的娱乐和媒体产业达到Rs 4 30401卢比到2026年:报告
“印度媒体和娱乐展望未来几年是非常独特的。有一个令人兴奋的数字媒体和广告的增长速度由互联网和移动设备的深层渗透在我们的市场上,“拉杰卜·巴苏说,合作伙伴和领袖——娱乐和媒体,普华永道印度在一份声明中。
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普华永道全球娱乐和媒体的前景2022 - 2026年报告显示大幅增长印度的机电产业段如奥特视频、报纸、广告、在线游戏、电影、音乐,等等。乐动扑克
“印度媒体和娱乐展望未来几年是非常独特的。有一个令人兴奋的数字媒体和广告的增长速度由互联网和移动设备的深层渗透在我们的市场上,“拉杰卜·巴苏说,合作伙伴和领袖——娱乐和媒体,普华永道印度在一份声明中说。
“与此同时,传统媒体将保持稳定的增长速度在未来几年。我们将看到一个非常不同的概要文件相关的媒体和娱乐公司和收入模式出现在数字空间一旦我们推出5克,”他补充道。
缺乏公共娱乐和额外的时间在家里由于Covid流行增加了一倍多的总奥特收入在2020年和2021年。虽然增长速度将会放缓,但市场仍将扩大在一个令人印象深刻的14.1%的复合年增长率在2026年达到21032卢比。
印度也将增加报纸总收入2.7%的复合年增长率从2021年的26378卢比到2026乐动扑克年的29945卢比。国家预计将超越法国和英国,成为第五大报纸市场,到2026年,也将是唯一的国家报纸总收入增长持续五年预测期,该报告说。乐动扑克
此外,户外广告市场(哦)也证明全球最强的复出之一,预计增长12.57%的复合年增长率在2026年达到5562卢比。
而电视广告市场预计将增长6.3%,到2026年将达到43410卢比的复合年增长率互联网广告市场将增加年复合增长率为12.1%,到2026年达到28234卢比。
国家的视频游戏和总出口收入16200卢比在2021年,预测到2026年将达到37535卢比,增加年复合增长率为18.3%。同时还相当小的市场国家的大小和人口,印度是第三世界上增长最快的视频游戏市场,土耳其和巴基斯坦。
印度是全球第三大市场售出的电影票总数而言,在中国和美国在2021年将增长在最高增长率之间的所有片段预测期的年复合增长率为38.3%,到2026年达到16198卢比。
音乐、广播和播客段也增长了18%,2021年将增长到2026年将达到11536卢比的复合年增长率为9.8%。
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