![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
In his presentation, Tarun Pathak, associate director at Counterpoint said that Flipkart, Amazon and Xiaomi<\/a>’s ecommerce site hold 99% of the online sales in the country. “There is a room for new entrant to enter and grow…most developed markets are organized where offline channel contributes drive majority of handset sales. In India, however, almost 40% sales in 2019 likely to be through online channel,” he said.
According to Counterpoint estimates, offline smartphone<\/a> sales dropped from 85% smartphone in 2014 to 41% in 2019. The online channel sale is expected to reach 41% in 2019 from 15% in 2019.
Pathak, however, said that most handset brands, including top players are adopting hybrid channel strategy to increase their user base and extend reach to tier 2, tier 3 and rural areas of the country.
He further said pricing control is needed for offline to grow in India.
The offline channel requires a lot of investment and there are margins at every layer. However, online removes multiple layers and requires less investment, thereby cost benefits are extended to end consumer
Pathak said that handset brands need to ensure price consistency across channels, which will help offline channel to grow business.
<\/span>
<\/div><\/div>\n\n
“This festive season, offers in the offline channel are aggressive as compared to last year…retailers are offers screen replacement, extended warranty, screen repair and other services to drive sale,” he added.
Pathak said that all brands are focusing on increasing touch points in the market by expanding or entering the offline channel. “Hardware is likely to be commoditized, and future will be services, thereby offline has potential to grow.”
In the last 3 years, both offline and online channels have seen a slew of exits in India. “49 brands entered the offline channel, but only 7 survived. Similarly, 20 entered the online channel, and only 6 survived till 2019. The channel strategy for brands is not as straight forward as it appears on paper. Hybrid is going to be key differentiator<\/b>,” Pathak said.
In the online channel, Xiaomi and Realme are driving tow-third of online sales, while in offline Samsung and Xioami are driving sales.
Pathak said offline channel need to digitize its supply chain and operations to better compete with the online channel.
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新德里:通过在线手机sal es通道将稳定达到37%到2021年从2019年的41%的份额,然而通道仍然提供了足够的空间为新公司进入并获得市场份额,对位法研究在电信网络研讨会周四。
在他的演讲中,塔伦帕沙克,Flipkart公司对位副主管说,亚马逊和小米的电子商务网站拥有99%的在线销售。“新进入者进入的空间和成长…大多数发达市场组织线下渠道驱动多数手机销售。然而,在印度,几乎40%的销售在2019年可能会通过在线渠道,”他说。
根据对应的估计,离线智能手机从2014年的85%的智能手机销量下降到2019年的41%。在线渠道销售预计将达到2019年的41%从2019年的15%。
然而,帕沙克说,大多数手机品牌,包括顶级球员都采用混合信道策略来增加他们的用户群和扩展达到二级,三级和农村地区的国家。
他进一步表示,定价控制在印度需要离线成长。
线下渠道需要大量的投资和利润在每一层。然而,在线删除多个层次和需要较少的投资,从而成本利益扩展到终端消费者
帕沙克说,手机品牌需要确保价格一致性渠道,这将有助于线下渠道发展业务。
“这节日期间,提供离线渠道中积极与去年相比…零售商提供屏幕更换,延长保修,屏幕维修和其他服务来推动销售,”他补充道。
帕沙克说,所有品牌都集中在市场通过扩大或增加接触点进入线下渠道。“硬件可能是商品化和未来将服务,从而离线有增长潜力。”
在过去的3年,离线和在线渠道在印度看过大量的出口。“49品牌进入线下渠道,但只有7中幸存下来。同样,20进入在线渠道,只有6至2019年幸存下来。频道品牌战略并不像看起来那么简单。混合动力将是关键微分电路,”帕沙克说。
在线渠道,小米和Realme驾驶tow-third在线销售,而在离线三星和Xioami推动销售。
帕沙克说,线下渠道需要数字化供应链和业务更好地与在线渠道竞争。
<\/span><\/figcaption><\/figure> NEW DELHI: Handset sal es through the online channel<\/a> will stabilize to reach 37% by 2021 from 41% share in 2019, however the channel still offers enough space for new companies to enter and get market share, Counterpoint<\/a> Research said in an ET Telecom webinar<\/a> on Thursday.
In his presentation, Tarun Pathak, associate director at Counterpoint said that Flipkart, Amazon and Xiaomi<\/a>’s ecommerce site hold 99% of the online sales in the country. “There is a room for new entrant to enter and grow…most developed markets are organized where offline channel contributes drive majority of handset sales. In India, however, almost 40% sales in 2019 likely to be through online channel,” he said.
According to Counterpoint estimates, offline smartphone<\/a> sales dropped from 85% smartphone in 2014 to 41% in 2019. The online channel sale is expected to reach 41% in 2019 from 15% in 2019.
Pathak, however, said that most handset brands, including top players are adopting hybrid channel strategy to increase their user base and extend reach to tier 2, tier 3 and rural areas of the country.
He further said pricing control is needed for offline to grow in India.
The offline channel requires a lot of investment and there are margins at every layer. However, online removes multiple layers and requires less investment, thereby cost benefits are extended to end consumer
Pathak said that handset brands need to ensure price consistency across channels, which will help offline channel to grow business.
“This festive season, offers in the offline channel are aggressive as compared to last year…retailers are offers screen replacement, extended warranty, screen repair and other services to drive sale,” he added.
Pathak said that all brands are focusing on increasing touch points in the market by expanding or entering the offline channel. “Hardware is likely to be commoditized, and future will be services, thereby offline has potential to grow.”
In the last 3 years, both offline and online channels have seen a slew of exits in India. “49 brands entered the offline channel, but only 7 survived. Similarly, 20 entered the online channel, and only 6 survived till 2019. The channel strategy for brands is not as straight forward as it appears on paper. Hybrid is going to be key differentiator<\/b>,” Pathak said.
In the online channel, Xiaomi and Realme are driving tow-third of online sales, while in offline Samsung and Xioami are driving sales.
Pathak said offline channel need to digitize its supply chain and operations to better compete with the online channel.
<\/body>","next_sibling":[{"msid":71629894,"title":"BSNL is in strategic interest of nation, we are looking into issues: Ravi Shankar Prasad","entity_type":"ARTICLE","link":"\/news\/bsnl-is-in-strategic-interest-of-nation-we-are-looking-into-issues-ravi-shankar-prasad\/71629894","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":71631915,"entity_type":"ARTICLE","title":"India's online smartphone sales to stabilize in 3-4 years; brands to adopt hybrid channel strategy: Counterpoint","synopsis":"Handset sal es through the online channel will stabilize to reach 37% by 2021 from 41% share in 2019, however the channel still offers enough space for new companies to enter and get market share, Counterpoint Research said in an ET Telecom webinar on Thursday.","titleseo":"telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":140,"shares":0,"engagementtimems":586000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint\/articleshow\/71631915.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-10-17 16:36:59","lastupd":"2019-10-17 18:48:03","breadcrumbTags":["Xiaomi","Smartphone","Devices","channel","Counterpoint","webinar"],"secinfo":{"seolocation":"telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2019-10-17" data-index="article_1">
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印度的在线智能手机销量稳定在3 - 4年;品牌采用混合渠道策略:对位
手机sal es通过在线渠道将稳定达到37%到2021年从2019年的41%的份额,然而通道仍然提供了足够的空间为新公司进入并获得市场份额,对比研究在周四等电信网络研讨会。
读到
在他的演讲中,塔伦帕沙克,Flipkart公司对位副主管说,亚马逊和小米的电子商务网站拥有99%的在线销售。“新进入者进入的空间和成长…大多数发达市场组织线下渠道驱动多数手机销售。然而,在印度,几乎40%的销售在2019年可能会通过在线渠道,”他说。
根据对应的估计,离线智能手机从2014年的85%的智能手机销量下降到2019年的41%。在线渠道销售预计将达到2019年的41%从2019年的15%。
然而,帕沙克说,大多数手机品牌,包括顶级球员都采用混合信道策略来增加他们的用户群和扩展达到二级,三级和农村地区的国家。
他进一步表示,定价控制在印度需要离线成长。
线下渠道需要大量的投资和利润在每一层。然而,在线删除多个层次和需要较少的投资,从而成本利益扩展到终端消费者
帕沙克说,手机品牌需要确保价格一致性渠道,这将有助于线下渠道发展业务。
“这节日期间,提供离线渠道中积极与去年相比…零售商提供屏幕更换,延长保修,屏幕维修和其他服务来推动销售,”他补充道。
帕沙克说,所有品牌都集中在市场通过扩大或增加接触点进入线下渠道。“硬件可能是商品化和未来将服务,从而离线有增长潜力。”
在过去的3年,离线和在线渠道在印度看过大量的出口。“49品牌进入线下渠道,但只有7中幸存下来。同样,20进入在线渠道,只有6至2019年幸存下来。频道品牌战略并不像看起来那么简单。混合动力将是关键微分电路,”帕沙克说。
在线渠道,小米和Realme驾驶tow-third在线销售,而在离线三星和Xioami推动销售。
帕沙克说,线下渠道需要数字化供应链和业务更好地与在线渠道竞争。
In his presentation, Tarun Pathak, associate director at Counterpoint said that Flipkart, Amazon and Xiaomi<\/a>’s ecommerce site hold 99% of the online sales in the country. “There is a room for new entrant to enter and grow…most developed markets are organized where offline channel contributes drive majority of handset sales. In India, however, almost 40% sales in 2019 likely to be through online channel,” he said.
According to Counterpoint estimates, offline smartphone<\/a> sales dropped from 85% smartphone in 2014 to 41% in 2019. The online channel sale is expected to reach 41% in 2019 from 15% in 2019.
Pathak, however, said that most handset brands, including top players are adopting hybrid channel strategy to increase their user base and extend reach to tier 2, tier 3 and rural areas of the country.
He further said pricing control is needed for offline to grow in India.
The offline channel requires a lot of investment and there are margins at every layer. However, online removes multiple layers and requires less investment, thereby cost benefits are extended to end consumer
Pathak said that handset brands need to ensure price consistency across channels, which will help offline channel to grow business.
<\/span>
<\/div><\/div>\n\n
“This festive season, offers in the offline channel are aggressive as compared to last year…retailers are offers screen replacement, extended warranty, screen repair and other services to drive sale,” he added.
Pathak said that all brands are focusing on increasing touch points in the market by expanding or entering the offline channel. “Hardware is likely to be commoditized, and future will be services, thereby offline has potential to grow.”
In the last 3 years, both offline and online channels have seen a slew of exits in India. “49 brands entered the offline channel, but only 7 survived. Similarly, 20 entered the online channel, and only 6 survived till 2019. The channel strategy for brands is not as straight forward as it appears on paper. Hybrid is going to be key differentiator<\/b>,” Pathak said.
In the online channel, Xiaomi and Realme are driving tow-third of online sales, while in offline Samsung and Xioami are driving sales.
Pathak said offline channel need to digitize its supply chain and operations to better compete with the online channel.
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“This festive season, offers in the offline channel are aggressive as compared to last year…retailers are offers screen replacement, extended warranty, screen repair and other services to drive sale,” he added.
Pathak said that all brands are focusing on increasing touch points in the market by expanding or entering the offline channel. “Hardware is likely to be commoditized, and future will be services, thereby offline has potential to grow.”
In the last 3 years, both offline and online channels have seen a slew of exits in India. “49 brands entered the offline channel, but only 7 survived. Similarly, 20 entered the online channel, and only 6 survived till 2019. The channel strategy for brands is not as straight forward as it appears on paper. Hybrid is going to be key differentiator<\/b>,” Pathak said.
In the online channel, Xiaomi and Realme are driving tow-third of online sales, while in offline Samsung and Xioami are driving sales.
Pathak said offline channel need to digitize its supply chain and operations to better compete with the online channel.
<\/body>","next_sibling":[{"msid":71629894,"title":"BSNL is in strategic interest of nation, we are looking into issues: Ravi Shankar Prasad","entity_type":"ARTICLE","link":"\/news\/bsnl-is-in-strategic-interest-of-nation-we-are-looking-into-issues-ravi-shankar-prasad\/71629894","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":71631915,"entity_type":"ARTICLE","title":"India's online smartphone sales to stabilize in 3-4 years; brands to adopt hybrid channel strategy: Counterpoint","synopsis":"Handset sal es through the online channel will stabilize to reach 37% by 2021 from 41% share in 2019, however the channel still offers enough space for new companies to enter and get market share, Counterpoint Research said in an ET Telecom webinar on Thursday.","titleseo":"telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Assistant Editor","agency":false}}],"analytics":{"comments":0,"views":140,"shares":0,"engagementtimems":586000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint\/articleshow\/71631915.cms"},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2019-10-17 16:36:59","lastupd":"2019-10-17 18:48:03","breadcrumbTags":["Xiaomi","Smartphone","Devices","channel","Counterpoint","webinar"],"secinfo":{"seolocation":"telecomnews\/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint"}}" data-news_link="//www.iser-br.com/news/indias-online-smartphone-sales-to-stabalise-in-3-4-years-brands-to-adopt-hybrid-channel-strategy-counterpoint/71631915">
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