CHENNAI: India<\/a>’s OTT<\/a> (over-the-top) video market will grow at a 21.8% CAGR<\/a> (compound annual growth rate) from Rs 4,464 crore in 2018 to Rs 11,976 crore in 2023, according to PwC’s Global Entertainment & Media Outlook 2019–2023 report.

The study, conducted on the Indian entertainment and media industry, stated the industry is growing at a compound annual growth rate (CAGR) of 11.28% between 2018 and 2023 and to reach Rs 4,51,373 crore by 2023.

Rajib Basu, Partner & Leader – Entertainment & Media, PwC India, said, “Our research shows that in the next five years India will see significant growth in over-the-top (OTT), Online Gaming and Internet advertising. Growth in these sub-sectors spurs from the growing trends around personalisation and increased digitalisation.”

Subscription video on demand will increase at a 23.3% CAGR from Rs 3,756 crore in 2018 to Rs 10,708 crore in 2023. The potential of India’s enormous scale will become reality during the forecast period with its OTT video market overtaking that of South Korea to become the eighth-biggest market in the world by 2023.

“Today's consumer can now control their own media consumption through an expanding range of smart devices and curate their personal selection of channels using OTT services. Content is being pitched not at audiences of billions but separately at billions of individuals. The soon to arrive 5G networks will create further use cases, enhance user experiences and create disruptions leading to newer business opportunities. Long-term players in the Entertainment & Mediaspace need to gear up to take advantage of such opportunities,” he said.

Total internet advertising revenue for India in 2018 was Rs 8,150 crore, a 40.2% year-on-year increase from 2017. The Cricket World Cup and elections in 2019 are expected to boost advertising spends. Internet advertising is predicted to continue to grow rapidly in 2019 and beyond and is forecast to be worth Rs 18,445 crore in 2023.

India’s e-sports revenue is small at present but has strong potential with a calendar of well-supported events and leagues emerging. While outside sponsorship remains lower than global markets, this will see India’s e-sports sector increase at a 36.8% CAGR to the end of the forecast period. The main challenge for the segment has been poor online infrastructure, which has historically restricted growth. However, with improvements in infrastructure, this is expected to improve significantly in the near future.

India’s music, radio and podcasts market was worth Rs 5,753 crore in 2018, up from Rs 3,890 crore in 2014. With streaming services finally germinating, total music revenue is forecast to hit Rs 10,858 crore in 2023, rising at a 13.5% CAGR.

At that pace, India would be the fastest-growing major economy on the planet. And with a population surging past Rs 140 crore, it is forecast to surpass that of China in 2022.

Podcast listening has increased markedly in India in the past few years. Monthly listeners (defined as people who listened to at least one podcast in the last month) totalled 4 crore at the end of 2018, up a sharp 57.6% from 2.54 crore in the previous year. This made India the world’s third-largest podcast-listening market (after China and the US), although it ranks much lower on a per capita basis. Growth is set to continue over the forecast period with listener numbers set to increase at a 34.5% CAGR to 17.61 crore by 2023.

As E&M companies reinvent their organisations and offerings for an increasingly personalised world, four priorities are coming to the fore, One size does not fit all: As companies approach both markets of individuals and individual geographic markets, they are finding that it makes sense to present different options. The number of consumer touch points is expanding as media and e-commerce experiences become more personal, gratification for consumers is becoming more instant and immediate.

Technological innovation introduces a new era of personalised computing, while trust and regulation remain pivotal, as personal data hygiene becomes a key.

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印度的奥特视频市场将增长21.8% CAGR,普华永道的报告说

印度的奥特(夸张的)视频市场将增长21.8%的复合年增长率从2018年的4464卢比到11976卢比在2023年,据普华永道全球娱乐和媒体前景2019 - 2023年的报告。

Mamtha同,
TNN

发表在2019年6月30日下午04:46坚持

钦奈:印度的奥特(夸张的)视频市场将增长21.8%CAGR(复合年增长率)从2018年的4464卢比到11976卢比在2023年,据普华永道全球娱乐和媒体前景2019 - 2023年的报告。

进行的研究中,在印度娱乐和媒体行业,表示该行业正以11.28%的复合年增长率(CAGR)在2018年和2023年之间,到达Rs 4 51373卢比到2023年。

拉杰卜·巴苏,伴侣&领袖——娱乐和媒体,普华永道印度,说:“我们的研究显示,在未来五年内印度顶级(OTT)将显著增长,网络游戏和网络广告。生长在这些行业热刺在个性化和提高数字化趋势不断发展。”

订阅视频点播将增加23.3%的复合年增长率从2018年的3756卢比到2023年的10708卢比。印度大规模的潜力将成为现实预测期间奥特视频市场超过韩国成为世界上第八大市场到2023年。

“今天的消费者现在可以控制自己的媒体消费通过扩大范围的智能设备和牧师个人选择使用奥特服务渠道。内容是被分别搭在数十亿观众但数十亿人。很快到达5 g网络将进一步创建用例,增强用户体验,创造中断导致新的商业机会。长期玩家娱乐& Mediaspace需要准备利用这样的机会,”他说。

印度互联网广告总收入在2018年是8150卢比,较2017年同比增长40.2%。板球世界杯和2019年选举预计将增加广告支出。互联网广告预计在2019年及以后继续快速增长,预计2023年价值18445卢比。

印度目前的电子竞技收入很小但有很强的潜在支持事件的日历,和联盟形成。尽管外面赞助仍然低于全球市场,这将会看到印度的电子竞技行业年复合增长率为36.8%增加到预测期的结束。段的主要挑战是可怜的网络基础设施,它历来受限制的增长。然而,随着基础设施的改善,这是在不久的将来将显著提高。

印度的音乐,广播和播客市场在2018年价值5753卢比,高于2014年的3890卢比。与流媒体服务终于发芽,音乐总收入预计将在2023年达到了10858卢比,年复合增长率为13.5%。

那速度,印度是世界上增长最快的主要经济体。和人口激增近140卢比,它预计将在2022年超过中国。

听播客显著增加了在印度在过去的几年里。每月的听众(定义为至少听一个播客的人在过去一个月)共计4卢比的2018年底,大幅上涨57.6%从2.54卢比的前一年。这使得印度世界第三大podcast-listening市场(仅次于中国和美国),虽然人均排名低得多。增长将继续与听众在预测期数字将增加2023年的年复合增长率为34.5%,至17.61卢比。

机电公司重塑他们的组织和产品日益个性化的世界,四个优先级来到前台,一个大小并不适合所有人:随着企业的方法个人和个人地理市场两个市场,他们发现不同的选项是有意义的礼物。消费者接触点的数量扩张为媒体和电子商务经验越来越个性化,满足消费者越来越即时和直接。

技术创新的引入了一个新的时代个性化计算,而信任和监管仍然至关重要,个人资料卫生成为关键。