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The market grew 159% sequentially with the top three brands contributing to almost two-thirds of the total market.
Commenting on the market growth, Senior Research Analyst Anshika Jain said, “Q3 is crucial for the smartwatch players as this is the time when they witness the highest growth. To meet the anticipated surge in demand during the festive sale, the brands push increased shipments into the channel. Besides, they come up with multiple launches and big discount schemes throughout the quarter. The market remained competitive in Q3 2021 with Noise and Boat together capturing almost 50% of it. Fire-Boltt, Apple and realme emerged as the fastest growing brands during the quarter.”
On the growth of local brands, Jain said, “Domestic brands have grown rapidly. They captured around 75% of the Indian smartwatch market in Q3 2021, compared to 38% in Q3 2020. This is the highest contribution from the Indian players so far. The strategy of celebrity endorsements, introductory pricing schemes, discount offers, affordable and feature-rich devices<\/a> and increasing the frequency of new launches has worked well for the Indian brands.”
Research Associate Harshit Rastogi<\/a> said, “We are seeing a steep decline in the average selling price of a smartwatch. It has almost halved from the level a year back. More than 90% of the market now falls under INR 10,000 with INR 2,500-INR 3,000 being the most competitive segment and contributing to around 40% of the overall market. With new launches coming at even lower prices, the market under INR 2,000 is expected to witness higher growth in the coming months.”
Noise grew 231% YoY and 141% QoQ in Q3 2021, capturing 25% of the market. Its newly launched devices had a 43% share in its total shipments during the quarter.
boAt grew 132% QoQ with 24% market share. Its boAt Storm remained the best-selling model in the market and alone had a 17% share in the overall smartwatch market. It led the market in the most competitive price band of INR 2,500-INR 3,000.
Fire-Boltt had a tremendous quarter with 394% QoQ growth. It was the fastest growing smartwatch player in this quarter. Fire-Boltt had seven new launches in Q3 2021, which helped it gain the third spot in the market with a 17% share. It led the market in the INR 2,000 and below segment.
Realme made a comeback with the refreshed Watch 2 line-up. The brand registered 267% QoQ growth in Q3 2021, taking the fourth spot in the market with a 7% share. The Watch 2 series contributed to more than 70% of realme’s shipments in the quarter.
Amazfit grew 54% QoQ and more than four times in YoY terms. It topped the market in the INR 5,000-INR 10,000 price segment. Amazfit hosted its Brand Day Sales in September and introduced the premium Zepp Z model in the Indian market. The GTS 2 Mini was its most popular model during the quarter.
Samsung grew 153% QoQ and 40% YoY in Q3 2021. It introduced the Galaxy Watch 4 series with Wear OS during the quarter. The Galaxy Watch Active 2 remains popular and contributed to more than half of Samsung’s shipments in Q3 2021.
Apple had a great quarter with 289% QoQ growth. Its major contribution came from the SE series launched last year. Even the Series 3 contribution remained high. It led the market in the INR 20,000 and above price band.
OnePlus remained stable and continued to lead in the INR 10,000-INR 15,000 price band with its OnePlus Watch.
Dizo entered the smartwatch market during the quarter with three models. The brand had a good start and is close to making a mark in the Top 10 list.
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与三大品牌市场增长159%顺序导致市场总额的三分之二。
高级研究分析师评论市场增长Anshika Jain说,“smartwatch Q3是至关重要的球员,因为这是他们见证最高增长的时候。以满足预期的需求激增在节日期间销售、品牌推动增加运输通道。除此之外,他们提出了多个发射和整个季度大型折扣计划。市场保持竞争力和噪音和船一起在2021年第三季度捕获近50%。Fire-Boltt、苹果和realme成为增长最快的品牌在这个季度。”
在本土品牌的发展,Jain说,“国内品牌发展迅速。他们抓住印度smartwatch市场在2021年第三季度的75%左右,而2020年第三季度的38%。这是来自印度球员迄今为止最高的贡献。名人代言的策略,介绍定价方案,折扣提供负担得起的和功能丰富的设备和增加新发射的频率工作的印度品牌。”
研究助理Harshit Rastogi说,“我们看到一个急剧下降的平均售价smartwatch。从水平下降了一半。超过90%的市场现在属于印度卢比10000印度卢比2500 -印度卢比3000最具竞争力的部分,导致整个市场的40%左右。与新推出的产品以更低的价格,市场预计2000印度卢比见证更高的增长在未来几个月。”
噪音集团在2021年第三季度同比增长231%和141%,捕获25%的市场份额。其新推出的设备有一个季度总销量43%的股份。
船和24%的市场份额增长132%不可小觑。船风暴仍然是最畅销的模式仅在市场和在整个smartwatch市场17%的份额。它使市场最具竞争力的价格的INR 2500 - 3000印度卢比。
Fire-Boltt季度394%不可小觑增长得很厉害。这是本季度增长最快的smartwatch球员。Fire-Boltt有七个新推出在2021年第三季度,这帮助它获得第三现货市场17%的份额。led市场INR 2000及以下部分。
Realme卷土重来,刷新看2阵容。品牌注册不可小觑增长267%在2021年第三季度,将第四现货市场7%的份额。表2系列realme贡献了超过70%的出口。
Amazfit在同比增长54%不可小觑,超过四次。它在市场INR 5000 -印度卢比10000价格段。Amazfit托管其品牌天9月销售和介绍了溢价泽普Z模型在印度市场。GTS 2迷你是最受欢迎的模型在这个季度。
三星集团和40%在2021年第三季度同比增长153%。它介绍了星系表4系列穿OS的季度。银河系看活跃2仍然很受欢迎,导致一半以上的三星的出货量在2021年第三季度。
苹果有一个伟大的季度289%不可小觑的增长。其主要贡献来自于去年推出的SE系列。甚至系列3贡献依旧很高。led市场INR 20000以上价格区间。
OnePlus保持稳定并继续在印度卢比10000 - 15000印度卢比的价格带OnePlus观看。
Dizo进入第三季度smartwatch市场有三个模型。这个品牌有一个良好的开端和接近马克在十大列表中。
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