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NEW DELHI: Indkal Technologies, the official licensee of Acer televisions<\/a> in India, said that it aims to sell a million smart TVs by the end of 2023, up from around half a million units in 2022. It will also foray into the home audio and consumer appliances<\/a> segment in coming months.
Indkal, which started selling Acer<\/a> branded smart TVs from October 2021, said that the smart TV market<\/a> is growing very fast and is offering enough space to all brands including the new entrants.
“It is a market which will see a lot of movement towards better displays. Consumers will move beyond HD to FHD and further.. A big movement is also taking place towards larger size TVs in India from 32 to 43 inch TVs. The growth is accelerating. In 24 months, 32 will not be a more popular size for TVs,” Anand Dubey<\/a>, CEO, Indkal Technologies Private Limited told ET.
The smart TV<\/a> market will achieve double digital growth over last year, the executive said.
Acer smart TVs<\/a> are priced between Rs 13,999 and Rs 37,000 under the i-series. It also offers premium smart TVs which are priced slightly higher, the executive said.
Smart TV share in India<\/a>’s overall TV market grew 33% YoY in Q1 2022 to reach its highest ever at 89%, according to the latest research from Counterpoint. Xiaomi led the smart TV market during the quarter with a 14.3% share, followed by Samsung at 13.1%.
The increased preference for smart TVs along with sales growth in online channels were the major growth drivers. New launches from leading brands at affordable prices, along with discounts and promotions, also aided in the shipments, as per Counterpoint.
India’s smart TV market is mostly offline-driven, with 69% of the shipments happening in offline channels. But online channels are increasing and offering various discounts.
Dubey said that the company is building its presence in consumer electronics and durable space. “We want to become a relevant player in TV, Washing machines and air conditioners.”
The company may launch its consumer durable products under new brands, Dubey said. He, however, didn’t specify if such products will be launched under the Acer brand.
Under the Acer brand, the company will launch products like home theater systems and sound bars, which are complementary to its smart TV business.
It will make all products locally and has joined hands with third-party contract manufacturers.
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Indkal科技的目标是到2023年在印度销售一百万宏基智能电视;进军国内音频、家用电器市场
Indkal,开始销售从2021年10月,宏碁品牌的智能电视说,智能电视市场增长非常快,提供足够的空间来所有品牌包括新进入者。
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新德里:Indkal技术,官方许可宏碁电视在印度,说,它的目标是销售一百万智能电视到2023年底,从2022年的大约一百万单位。它还将涉足家庭音频和家用电器在未来几个月内。
Indkal,开始销售宏碁从2021年10月,品牌的智能电视说智能电视市场增长非常快,提供足够的空间来所有品牌包括新进入者。
“这是一个市场,将会看到很多运动更好的显示。消费者将会超越高清FHD,进一步. .大运动也发生大电视在印度从32到43英寸电视机。增长正在加速。在24个月,32将不是一个尺寸电视更受欢迎,“Anand Dubey首席执行官,Indkal技术私人有限告诉等。
的智能电视市场将实现双数字增长超过去年,高管表示。
宏碁智能电视定价之间Rs 13999和Rs 37000 i系列。它还提供了高级的智能电视价格略高,高管表示。
智能电视在印度分享的总体电视市场2022年第一季度同比增长33%达到有史以来的最高为89%,根据最新的研究从对位。小米的第三季度智能电视市场14.3%的份额,三星以13.1%紧随其后。
增加对智能电视的偏好以及在线渠道的销售增长是主要的增长动力。新推出领先品牌在负担得起的价格,折扣和促销活动,还帮助发货,按照对位。
印度的智能电视市场主要是offline-driven, 69%的货物发生在线下渠道。但是在线渠道越来越多,各种各样的打折。
Dubey表示,该公司正在建设其在电子消费品和耐用的空间。“我们想成为一个有关球员在电视、洗衣机和空调。”
该公司可能推出新品牌下产品耐用消费品,Dubey说。然而,他没有说明如果此类产品将推出在宏碁品牌。
在宏碁品牌,该公司将推出产品,如家庭影院系统和健全的酒吧,这是补充其智能电视业务。
它将使所有产品在本地和加入了与第三方合同制造商。
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