NEW DELHI: Indus OS<\/a>, which claims to be the world’s first regional language operating system, is planning to step on the gas to grab a larger market share in the country. On the anvil is a next version of the operating system which will have more local features and advanced offerings on the translation and transliteration aspects. 新德里消息:印度河操作系统,号称是世界上第一个区域语言操作系统,打算踩油门抢占更大的市场份额。铁砧上的下一个版本的操作系统,将会有更多的地方特色和先进的产品翻译和音译方面。
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The company is also planning to open an office in China<\/a> by May end, Co-founder & CEO Rakesh Deshmukh<\/a> told ET in an interview.
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The aim behind setting up an office in China is to explore tie-ups with leading Chinese phone makers such as Xiaomi<\/a>. Currently, Indus OS has partnerships with brands such as Micromax<\/a>, Intex<\/a> and Karbonn<\/a> and the company is looking at expanding its footprint further by bundling with Chinese players which dominate a significant market in India. “It’s going to be a small operations for mostly sales and business development with around 30-40 people,” said Deshmukh, adding that since most of such brands are headquartered out of China, it makes sense for the company to have operations there. “We currently have partnership with six brands in the country. Our target is to have tieups with the top 10 phone companies and effort is going on, on that front,” said Deshmukh.
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In October, the company raised a round A funding from VenturEast<\/a> and JSW Ventures<\/a> which came on board as new investors, while its investor from the Series A round — Omidyar Network — also took part in the round. The funding round was officially closed in March. The company had then said that it would invest some part of the proceeds towards setting up an office in China.
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\nThe OS, which claims the number two spot in terms of marketshare in the Android dominated Indian market ahead of Apple iOS and Microsoft Windows, is working towards the 3.0 version of its operating system. “We are just few months away from launching it,” said Deshmukh. He added that the next version will be more “Indian” in its features, with sharper ability for translation and transliteration available at the swipe of a finger. It will also have unique features for showing pre-paid balance consumed with each call apart from options such as details of data consumed etc.
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\nAtul Nigam, CIO at Micromax, which was the first brand to launch Indus OS, said the Indus OS was the first product for the mass market which enables people to access the content in their native languages. “They are working on the new version with advanced translation and transliteration features and there is a lot of opportunity to do more in this space,” added Nigam.
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Indus OS has been angel funded by the likes of Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr<\/a>, according to the company. Though in the initial stage, Indus OS is also looking an expansion in international markets — after a launch in Bangladesh — such as Sri Lanka, Indonesia and South Africa which have the same local language issues such as India. “Just like here, English is not the first language in those countries and we think we can take the same solutions there.” \n<\/p><\/body>","next_sibling":[{"msid":58174044,"title":"Smartphone sales slump, white goods lose sheen online","entity_type":"ARTICLE","link":"\/news\/smartphone-sales-slump-white-goods-lose-sheen-online\/58174044","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58174058,"entity_type":"ARTICLE","title":"Indus OS, regional language operating system looks to raise market share in India","synopsis":"The company is also planning to open an office in China by May end, Co-founder & CEO Rakesh Deshmukh told ET in an interview.","titleseo":"telecomnews\/indus-os-regional-language-operating-system-looks-to-raise-market-share-in-india","status":"ACTIVE","authors":[{"author_name":"Surabhi Agarwal","author_link":"\/author\/479241991\/surabhi-agarwal","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479241991.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479241991,"author_name":"Surabhi Agarwal","author_seo_name":"surabhi-agarwal","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-04-14 05:26:30","lastupd":"2017-04-14 05:27:19","breadcrumbTags":["Indus OS","Xiaomi","China","Micromax","Intex","Karbonn","Quikr","Rakesh Deshmukh","Ventureast","Devices","jsw ventures"],"secinfo":{"seolocation":"telecomnews\/indus-os-regional-language-operating-system-looks-to-raise-market-share-in-india"}}" data-authors="[" surabhi agarwal"]" data-category-name="" data-category_id="" data-date="2017-04-14" data-index="article_1">
该公司还计划开设办事处中国在5月结束,联合创始人和首席执行官拉克什德斯穆克在一次采访中告诉等。
在中国设立一个办事处背后的目的是探索等中国领先的手机制造商的合作小米。目前,印度河OS与品牌,如有合作关系Micromax,国际展览中心和Karbonn和公司正在考虑扩大其足迹与中国球员进一步通过捆绑在印度占据一个重要的市场。“这将是一个小业务主要是销售和业务发展有30 - 40人,”德斯穆克说,并补充说,因为大多数的品牌总部的中国,是有道理的公司有业务。“我们目前与六个品牌合作。我们的目标是与十大tieups电话公司和努力,在这方面,”德斯穆克说。
去年10月,该公司提出了一个圆的资助VenturEast和公司企业船上的新投资者,而投资者从首轮- Omidyar网络也参加了。一轮融资是3月份正式关闭。然后公司表示,将投资收益的部分对在中国设立一个办事处。
操作系统,号称第二点的市场份额在未来安卓占据印度市场的苹果iOS和Microsoft Windows,正在向3.0版本的操作系统。“我们只是几个月远离发射它,”德斯穆克说。他补充说,下一个版本会更加“印度”的特性,用尖锐的翻译能力和音译滑动手指。它也将独特的功能显示预付平衡消费与每个调用除了选项的细节数据消耗等。
Micromax Atul尼噶,首席信息官,第一品牌推出印度河OS,印度河说操作系统是第一个产品面向大众市场使人们访问内容用本国的语言。“他们正致力于新版本与高级翻译和音译功能和有很多机会去做更多的在这个空间,”尼噶的补充道。
印度河OS被资助的天使喜欢Kunal巴尔和罗希特邦萨尔Snapdeal阿米特古普塔和Naveen女子从Inmobi Pranay ChuletQuikr,据该公司。虽然在最初的阶段,印度河操作系统也考虑扩大在国际市场,推出后在孟加拉国——如斯里兰卡、印尼和南非也有印度当地语言等问题。“就像在这里,英语不是第一语言在这些国家,我们认为我们可以采取相同的解决方案。”
NEW DELHI: Indus OS<\/a>, which claims to be the world’s first regional language operating system, is planning to step on the gas to grab a larger market share in the country. On the anvil is a next version of the operating system which will have more local features and advanced offerings on the translation and transliteration aspects.
\n
The company is also planning to open an office in China<\/a> by May end, Co-founder & CEO Rakesh Deshmukh<\/a> told ET in an interview.
\n
The aim behind setting up an office in China is to explore tie-ups with leading Chinese phone makers such as Xiaomi<\/a>. Currently, Indus OS has partnerships with brands such as Micromax<\/a>, Intex<\/a> and Karbonn<\/a> and the company is looking at expanding its footprint further by bundling with Chinese players which dominate a significant market in India. “It’s going to be a small operations for mostly sales and business development with around 30-40 people,” said Deshmukh, adding that since most of such brands are headquartered out of China, it makes sense for the company to have operations there. “We currently have partnership with six brands in the country. Our target is to have tieups with the top 10 phone companies and effort is going on, on that front,” said Deshmukh.
\n
\n
\n
In October, the company raised a round A funding from VenturEast<\/a> and JSW Ventures<\/a> which came on board as new investors, while its investor from the Series A round — Omidyar Network — also took part in the round. The funding round was officially closed in March. The company had then said that it would invest some part of the proceeds towards setting up an office in China.
\n
\nThe OS, which claims the number two spot in terms of marketshare in the Android dominated Indian market ahead of Apple iOS and Microsoft Windows, is working towards the 3.0 version of its operating system. “We are just few months away from launching it,” said Deshmukh. He added that the next version will be more “Indian” in its features, with sharper ability for translation and transliteration available at the swipe of a finger. It will also have unique features for showing pre-paid balance consumed with each call apart from options such as details of data consumed etc.
\n
\nAtul Nigam, CIO at Micromax, which was the first brand to launch Indus OS, said the Indus OS was the first product for the mass market which enables people to access the content in their native languages. “They are working on the new version with advanced translation and transliteration features and there is a lot of opportunity to do more in this space,” added Nigam.
\n
Indus OS has been angel funded by the likes of Kunal Bahl and Rohit Bansal from Snapdeal, Amit Gupta and Naveen Tiwari from Inmobi and Pranay Chulet from Quikr<\/a>, according to the company. Though in the initial stage, Indus OS is also looking an expansion in international markets — after a launch in Bangladesh — such as Sri Lanka, Indonesia and South Africa which have the same local language issues such as India. “Just like here, English is not the first language in those countries and we think we can take the same solutions there.” \n<\/p><\/body>","next_sibling":[{"msid":58174044,"title":"Smartphone sales slump, white goods lose sheen online","entity_type":"ARTICLE","link":"\/news\/smartphone-sales-slump-white-goods-lose-sheen-online\/58174044","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":58174058,"entity_type":"ARTICLE","title":"Indus OS, regional language operating system looks to raise market share in India","synopsis":"The company is also planning to open an office in China by May end, Co-founder & CEO Rakesh Deshmukh told ET in an interview.","titleseo":"telecomnews\/indus-os-regional-language-operating-system-looks-to-raise-market-share-in-india","status":"ACTIVE","authors":[{"author_name":"Surabhi Agarwal","author_link":"\/author\/479241991\/surabhi-agarwal","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479241991.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479241991,"author_name":"Surabhi Agarwal","author_seo_name":"surabhi-agarwal","designation":"Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-04-14 05:26:30","lastupd":"2017-04-14 05:27:19","breadcrumbTags":["Indus OS","Xiaomi","China","Micromax","Intex","Karbonn","Quikr","Rakesh Deshmukh","Ventureast","Devices","jsw ventures"],"secinfo":{"seolocation":"telecomnews\/indus-os-regional-language-operating-system-looks-to-raise-market-share-in-india"}}" data-news_link="//www.iser-br.com/news/indus-os-regional-language-operating-system-looks-to-raise-market-share-in-india/58174058">
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