X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用
\"\"
<\/span><\/figcaption><\/figure>Mumbai: International roaming services are turning into a battleground for private Indian telecom operators as Bharti Airtel<\/a> and Reliance Jio<\/a> eye the postpaid<\/a> customer base of cash-strapped Vodafone Idea<\/a>, which is desperately trying to protect it, analysts said.

All three have ramped up efforts to attract higher paying postpaid customers as they look for ways to increase average revenue per user (ARPU<\/a>) in the absence of headline tariff hikes, they added.

“With international travel picking up (after the pandemic) and given Vi’s vulnerability, both Airtel and Jio are making efforts to drive value for postpaid users using lucrative and simplified international travel packs,” Rohan Dhamija, head (India & Middle East) at Analysys Mason, said.

Airtel and Jio have launched competitively priced international roaming packs in recent months, with focus on pricing as well as convenience and flexibility. While Airtel introduced a single travel pack for 184 countries, Jio offers features like in-flight calling and data packs for international travellers.

In response, Vi recently announced unlimited international roaming packs in 29 countries including the top travel destinations around the world.

While postpaid customers are not easily swayed by competitive pricing, offering them flexibility and convenience in services like international roaming, coupled with attractive pricing can help Airtel and Jio grab a share of Vi’s postpaid customer base, analysts added.

“The new international travel packs have helped us attract new postpaid users as well. This customer segment looks for convenience, security and flexibility, which the new international roaming packs provide,” an Airtel spokesperson told ET.

Vi has traditionally had a stronghold on its postpaid customer base and boasts of a larger share of postpaid customers than its peers. Estimates peg that less than 5% of Jio’s 430 million user base is postpaid while for Airtel, roughly 6% of its current customer base is postpaid. On the other hand, almost 10% of Vi’s subscriber base is postpaid.

“The strategy would be to upgrade existing premium prepaid customers to postpaid, apart from trying to poach Vi’s postpaid base. Given that the difference in prepaid and postpaid pricing is much lower than before, upgrading prepaid customers would be possible by offering value added services,” said an analyst with a leading ratings agency.

Analysts added that with the slowdown in 2G to 4G upgrades<\/a> among customers, converting prepaid customers to postpaid is crucial to boost ARPUs till the sector sees another round of tariff hikes. Additionally, the delay in 5G monetisation<\/a> also requires telcos to take some interventions to boost ARPUs.

Apart from services like international, telcos are looking at pricing interventions in entry-level packs, and boosting revenue from mobile broadband<\/a> (MBB) usage.

“MBB upgrades are likely to continue to be the catalyst for increasing ARPU in the near term amidst likelihood of delay in tariff hike to mid-2024 (post the national elections); however, tariff hike remains the key driver for ARPU improvement in the long term amidst limited monetisation opportunities for 5G,” analysts from JM Financial said in a report.

Vi recently introduced nightly data packs, which offer unlimited data usage from 12 am to 6 am in one day and seven-day validity variants, an example of the telecom operators’ efforts to boost ARPUs driven by data usage.
<\/body>","next_sibling":[{"msid":100915706,"title":"Sterlite Tech says customers continue to prioritise network build-outs; 5G rolls out, fiberisation driving India growth","entity_type":"ARTICLE","link":"\/news\/industry\/sterlite-tech-says-customers-continue-to-prioritise-network-build-outs-5g-rolls-out-fiberisation-driving-india-growth\/100915706","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":100939461,"entity_type":"ARTICLE","title":"Jio, Vodafone Idea, Airtel play on international roaming battleground to woo postpaid users","synopsis":"All three have ramped up efforts to attract higher paying postpaid customers as they look for ways to increase average revenue per user (ARPU) in the absence of headline tariff hikes, they added.","titleseo":"industry\/jio-vodafone-idea-airtel-play-on-international-roaming-battleground-to-woo-postpaid-users","status":"ACTIVE","authors":[{"author_name":"Urvi Malvania","author_link":"\/author\/479253100\/urvi-malvania","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253100.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253100,"author_name":"Urvi Malvania","author_seo_name":"urvi-malvania","designation":"Special Correspondent","agency":false}}],"analytics":{"comments":0,"views":2261,"shares":0,"engagementtimems":6617000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-12 17:07:03","lastupd":"2023-06-12 17:07:05","breadcrumbTags":["reliance jio","industry","bharti airtel","vodafone idea","postpaid","ARPU","4g upgrades","5G monetisation","telecom news","mobile broadband"],"secinfo":{"seolocation":"industry\/jio-vodafone-idea-airtel-play-on-international-roaming-battleground-to-woo-postpaid-users"}}" data-authors="[" urvi malvania"]" data-category-name="Industry" data-category_id="18" data-date="2023-06-12" data-index="article_1">

Jio,沃达丰的想法,Airtel在国际漫游战场争取邮资已付的用户

所有三个已加大努力,吸引更高的支付邮资已付的客户,因为他们寻找方法增加每用户平均收入(ARPU)在缺乏总体关税上涨,他们补充说。

Urvi Malvania
  • 更新在2023年6月12日下午05:07坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
孟买:国际漫游服务变成私人印度电信运营商的战场Bharti Airtel和依赖Jio眼睛的邮资已付的客户的资金短缺沃达丰的想法拼命地保护它,分析师表示。

所有三个已加大努力,吸引更高的支付邮资已付的客户,因为他们寻找方法增加每用户平均收入(ARPU)在缺乏总体关税上涨,他们补充说。

“与国际旅游(流行)鉴于Vi的脆弱性,Airtel和Jio正努力推动价值邮资已付的用户使用有利可图的和简化的国际旅游包,“Rohan Dhamija,(印度和中东)主管Analysys Mason,说。

广告
Airtel和Jio发起了具有价格竞争力国际漫游包在最近几个月,与关注价格以及便利和灵活性。虽然Airtel介绍了184个国家,一个旅行背包Jio提供功能,如飞行通话服务和数据为国际旅行者包。

作为回应,Vi最近宣布无限国际漫游包在29个国家包括世界各地的顶级旅游目的地。

虽然邮资已付的客户不容易受有竞争力的价格,为他们提供灵活性和便利服务,如国际漫游,再加上有吸引力的定价可以帮助Airtel和Jio分得Vi的邮资已付的客户群,分析师说。

“新国际旅游包也帮助我们吸引新用户邮资已付的。这客户部门查找方便,安全性和灵活性,新的国际漫游包提供,”一个Airtel发言人告诉等。

Vi历来有一个据点的邮资已付的客户基础和拥有更大份额的邮资已付的客户比同行。估计Jio挂钩,不到5%的邮资已付的4.3亿用户基础而对于Airtel,大约6%的目前的客户群邮资已付的。另一方面,几乎10%的Vi的用户数是邮资已付的。

“战略将升级现有优质客户预付邮资已付的,除了试图挖走Vi的邮资已付的基础。鉴于预付的差异和邮资已付的定价远低于之前,升级预付费客户可能通过提供增值服务,”主要评级机构的分析师说。

广告
分析师说,与2 g的放缓4 g升级在客户,将预付客户邮资已付的是至关重要的提高arpu直到部门认为另一轮的关税上调。此外,延迟5 g货币化还要求电信公司采取一些干预措施提高arpu。

除了服务国际电信公司正在寻找在入门级包的价格干预措施,并增加收入移动宽带(黑带)的使用。

黑带大师”升级可能会继续的催化剂在短期内提高ARPU推迟的可能性在关税上调2024年代中期(把全国选举);然而,关税上涨仍然是ARPU改善的关键驱动因素为5 g长期在有限的盈利机会,”JM金融的分析师在一份报告中说。

Vi最近推出了夜间包数据,提供无限的数据使用从12点到6点在一天和七天有效性变种,例如电信运营商的努力提高arpu由数据驱动的使用。
  • 发表在2023年6月12日下午05:07坚持
是第一个发表评论。
现在评论

评论

现在评论 阅读评论(1)

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
\"\"
<\/span><\/figcaption><\/figure>Mumbai: International roaming services are turning into a battleground for private Indian telecom operators as Bharti Airtel<\/a> and Reliance Jio<\/a> eye the postpaid<\/a> customer base of cash-strapped Vodafone Idea<\/a>, which is desperately trying to protect it, analysts said.

All three have ramped up efforts to attract higher paying postpaid customers as they look for ways to increase average revenue per user (ARPU<\/a>) in the absence of headline tariff hikes, they added.

“With international travel picking up (after the pandemic) and given Vi’s vulnerability, both Airtel and Jio are making efforts to drive value for postpaid users using lucrative and simplified international travel packs,” Rohan Dhamija, head (India & Middle East) at Analysys Mason, said.

Airtel and Jio have launched competitively priced international roaming packs in recent months, with focus on pricing as well as convenience and flexibility. While Airtel introduced a single travel pack for 184 countries, Jio offers features like in-flight calling and data packs for international travellers.

In response, Vi recently announced unlimited international roaming packs in 29 countries including the top travel destinations around the world.

While postpaid customers are not easily swayed by competitive pricing, offering them flexibility and convenience in services like international roaming, coupled with attractive pricing can help Airtel and Jio grab a share of Vi’s postpaid customer base, analysts added.

“The new international travel packs have helped us attract new postpaid users as well. This customer segment looks for convenience, security and flexibility, which the new international roaming packs provide,” an Airtel spokesperson told ET.

Vi has traditionally had a stronghold on its postpaid customer base and boasts of a larger share of postpaid customers than its peers. Estimates peg that less than 5% of Jio’s 430 million user base is postpaid while for Airtel, roughly 6% of its current customer base is postpaid. On the other hand, almost 10% of Vi’s subscriber base is postpaid.

“The strategy would be to upgrade existing premium prepaid customers to postpaid, apart from trying to poach Vi’s postpaid base. Given that the difference in prepaid and postpaid pricing is much lower than before, upgrading prepaid customers would be possible by offering value added services,” said an analyst with a leading ratings agency.

Analysts added that with the slowdown in 2G to 4G upgrades<\/a> among customers, converting prepaid customers to postpaid is crucial to boost ARPUs till the sector sees another round of tariff hikes. Additionally, the delay in 5G monetisation<\/a> also requires telcos to take some interventions to boost ARPUs.

Apart from services like international, telcos are looking at pricing interventions in entry-level packs, and boosting revenue from mobile broadband<\/a> (MBB) usage.

“MBB upgrades are likely to continue to be the catalyst for increasing ARPU in the near term amidst likelihood of delay in tariff hike to mid-2024 (post the national elections); however, tariff hike remains the key driver for ARPU improvement in the long term amidst limited monetisation opportunities for 5G,” analysts from JM Financial said in a report.

Vi recently introduced nightly data packs, which offer unlimited data usage from 12 am to 6 am in one day and seven-day validity variants, an example of the telecom operators’ efforts to boost ARPUs driven by data usage.
<\/body>","next_sibling":[{"msid":100915706,"title":"Sterlite Tech says customers continue to prioritise network build-outs; 5G rolls out, fiberisation driving India growth","entity_type":"ARTICLE","link":"\/news\/industry\/sterlite-tech-says-customers-continue-to-prioritise-network-build-outs-5g-rolls-out-fiberisation-driving-india-growth\/100915706","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":100939461,"entity_type":"ARTICLE","title":"Jio, Vodafone Idea, Airtel play on international roaming battleground to woo postpaid users","synopsis":"All three have ramped up efforts to attract higher paying postpaid customers as they look for ways to increase average revenue per user (ARPU) in the absence of headline tariff hikes, they added.","titleseo":"industry\/jio-vodafone-idea-airtel-play-on-international-roaming-battleground-to-woo-postpaid-users","status":"ACTIVE","authors":[{"author_name":"Urvi Malvania","author_link":"\/author\/479253100\/urvi-malvania","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253100.cms?width=100&height=100&hid=268","author_additional":{"thumbsize":false,"msid":479253100,"author_name":"Urvi Malvania","author_seo_name":"urvi-malvania","designation":"Special Correspondent","agency":false}}],"analytics":{"comments":0,"views":2261,"shares":0,"engagementtimems":6617000},"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2023-06-12 17:07:03","lastupd":"2023-06-12 17:07:05","breadcrumbTags":["reliance jio","industry","bharti airtel","vodafone idea","postpaid","ARPU","4g upgrades","5G monetisation","telecom news","mobile broadband"],"secinfo":{"seolocation":"industry\/jio-vodafone-idea-airtel-play-on-international-roaming-battleground-to-woo-postpaid-users"}}" data-news_link="//www.iser-br.com/news/industry/jio-vodafone-idea-airtel-play-on-international-roaming-battleground-to-woo-postpaid-users/100939461">